Topic: Google Account

SEO

Anonymizing Google’s Server Log Data — How’s It Going?

Back in March 2007, Google promised to begin anonymizing log data to better protect user privacy. That kicked off a wave of privacy pledges from competing search engines. In addition, by agreeing to limit itself, it inadvertently got the European Union to demand even faster data destruction. Below, a look at Google’s progress toward its […]

Rumor: Google To Acquire Plaxo

Wired says that Google is rumored to be buying Plaxo for roughly $200 million. The company was founded in 2001 as a tool to manage contacts and users’ email address books (“your address book for life”). Its aggressive customer acquisition strategy (read: spam) alienated many would-be users. Plaxo has been more restrained in the recent […]

Google Reader Gets Social With Friends Shared Items

Google’s made a significant move toward trying to have a Facebook-like news feed and beef up its social networking aspirations by integrating Google Talk / Gmail contacts with Google Reader. I’d seen the discussion earlier, but after now experiencing it first-hand, it’s kind of scary that it isn’t more opt-in rather than opt-out.

Google Unifying And Putting More Emphasis On “Profiles”

Google Operating System discusses the integration of Google Profiles into most Google services and products and the unification of disparate profiles into a single master profile. Whether and how this might ultimately be integrated with Google’s newly reinvigorated social network, Orkut, is unclear. Although they are much less extensive, Profiles may turn out to be […]

Google Search History Expands, Becomes Web History

Google’s Search History feature, which was switched on as a default option for many Google searchers in February, has now been renamed Web History to reflect how it has expanded to track what Google users do as they surf the web. It’s a huge move for Google and raises anew privacy issues. Below, a detailed […]

Google Ramps Up Personalized Search

Google is stepping up the push into personalized search results. A new change announced today should cause many more people to take up the service. In turn, the growth of personalized search should have a dramatic impact on search marketers as the days of “same results, all around” eventually come to an end. For searchers, […]