In 2004, our family business came off the tracks. Sales growth stopped. Overhead skyrocketed. We took a hard look at how we sold online, and made one simple, but substantial change. The result was an extra $10,354,767 in additional sales above our normal growth. How? In this column, I’m going to show you. We created compelling […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Executive Believed Missing After Egypt Protests There are several reports that a Google executive based in the Middle East is missing after taking part in the protests in Egypt last […]
9to5Mac reports Google’s instant previews is now on Google’s search results on iOS devices. Instant Previews, which was introduced on Google’s desktop results back in November 2010, enables you to see a preview of the web page before you click through to that page. Many iOS users on both iPhone, iPod Touch and iPad devices […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Upstart DuckDuckGo Challenges Google With Strong Privacy, Cool Tools & Quackpot Name Here at Search Engine Land we regularly hear from people who have created “radical,” innovative,” “next generation” search technology, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Reports Lackluster $1.5B Revenues, But Display Up 17 Percent Yahoo reported Q4 2010 earnings this afternoon. Revenues were slightly up vs. the previous quarter but down compared to the same […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Knol Still Alive & Fixed, But Questions Linger About Its Future Google has fixed a bug that temporarily made Knol look like a ghost town this week. And, without exactly […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A Personal Preview Of SMX West – And Why You Should Go! Our annual Search Marketing Expo (SMX) West is less than two months away on March 8-10, and it’s shaping […]
In yet another difficult European regulatory decision for Google the Spanish data protection authority has demanded that Google remove links to articles online (e.g., newspaper articles) that contain defamatory content. According to the UK-based Guardian: The technology giant has been ordered to remove almost 100 online articles from its search listings by Spain’s data protection […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s New China Plan: Target Display Advertisers, Report Says Despite its ongoing struggles in China, Google reportedly has a new plan for its business there: targeting display advertising, particularly amongst the […]
In a move that could harm its country’s own businesses, Germany is targeting Google on privacy issues again — this time over Google Analytics. German privacy officials are concerned that Google Analytics tracks web users’ IP addresses, and that could violate an individual’s privacy. According to German news site The Local, Johannes Caspar, data protection […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Extreme Email Experiment: How Much Is Too Much? With some simple analytics in place, you can pretty easily establish the ideal frequency of your B2B email campaigns. Based on the results […]
DuckDuckGo, a small search engine that’s largely flown under the public radar, has started the new year by taking a public shot at Google on the issue of search privacy. The company has launched DontTrack.us, an illustrated guide showing how Google tracks its users … and how DuckDuckGo doesn’t. The site: shows how a search […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Vows To Look At Deceptive Cloaking Techniques Google’s Matt Cutts tweeted that Google will be looking more at Cloaking in the first quarter of 2011. Cloaking, as defined by Google, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Writing HTML Title Tags For Humans, Google & Bing I generally enjoy John Gruber’s writings, but today he’s dishing out SEO advice about HTML title tags. Some of it is bad […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Do You Hear What I Hear: Understanding Mobile Searcher Intent With 2010 holiday shopping season nearly complete, every consumer brand has really been given the ultimate mobile gift this from their […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Googler Quits To Build Browser To Block Google Tracking TechCrunch reports Brian Kennish, a former Googler, quit Google a few weeks ago in order to build a browser that essentially blocks […]
Google’s Webmaster Tools is taking another step toward becoming a “lite” version of Google Analytics with the announcement today of additional data about search queries that drive traffic to your site and which pages benefit the most from them. There’s a new “Top pages” tab in the Search Queries section of Webmaster Tools, and this […]
For many business-to-business focused entities, it can be extremely frustrating to hear generic search marketing advice as well as tips for social media campaigns, because putting those theories into practice aren’t always practical for most B2B companies. Couple a typically long research to purchase decision cycle with high-dollar transactions that don’t occur online in a […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Adds New Filtering & Refinement Options To Keyword Tool The Google AdWords Blog announced a few new features recently added to the new keyword tool released in September 2009. The […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: It’s Alive: The Google Chrome OS Laptop Launch Event Google has announced that Chrome OS laptops are now available to consumers through a pilot program for early adopters who prove themselves […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Now Likely Using Online Merchant Reviews As Ranking Signal Earlier this week, the New York Times spotlighted how a merchant with bad reviews nonetheless was ranked well in Google. Today, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Changes AdWords Agency Service Model This week, Google AdWords sent out emails to some of their agency customers detailing a change that will be happening in their AdWords support model. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Blekko & DuckDuckGo Partner On Search Results It’s not exactly a case of If you can’t beat ‘em, join ‘em, because Blekko has insisted all along that it’s not trying to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Not Optimizing For Bing-Yahoo Means Loss Of Traffic From an SEM-SEO resource-allocation perspective focusing on Google historically made lots of sense for small and even medium-sized firms. Some firms didn’t […]
There are confirmed reports that Google Instant Previews may be skewing your web analytics data. It appears that in some cases Google will conduct an on-demand fetch of your page to dynamically create an Instant Preview. The on-demand fetch happens when a searcher places his mouse over the search result on Google and the image […]
Marketers continue to search for ways to convert more website visitors into actual leads. Using the power of website analytics can help make that search a little easier. By understanding the type of information your prospects are looking for, you can create unique Calls-To-Action specific to their needs. Let’s walk through an example of using […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Image Search Now With Leaderboard Ads The Google AdWords Blog announced a new ad format available on the image search vertical. The new ad format is the old-style leaderboard display […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Robert Louis Stevenson Treasure Island Logo Saturday, November 13th is Robert Louis Stevenson’s 160th birthday. Robert Louis Stevenson is a famous writer including some works Treasure Island, A Child’s Garden […]
Back in 1996, the now defunct Boardwatch Magazine had a classic cover depicting Microsoft and CEO Bill Gates as the Borg. For 2010, we’d like to submit some more modern candidates: Google, Facebook and Apple. The article below assumes some knowledge of the Borg from Star Trek. Never heard of them? Nasty creatures that “assimilated” […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Does Away With “Sponsored Links” Label, Now Ads Are Labeled “Ads” A month ago, Google began testing labeling the AdWords ads as “ads”. Prior, Google labeled those AdWords ads as […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: StumbleUpon Becomes Android App Discovery Tool StumbleUpon, which these days calls itself a “discovery engine,” has integrated app discovery into its Android application’s repertoire. It takes into account a range of […]
Last year, we covered Google Analytics’ launch of Google Analytics Intelligence, an engine that helps the analyst by applying data mining and other techniques. Today, Google Analytics announced a major upgrade to the intelligence engine through a feature called “Major Contributors.” From the Google Analytics blog post: “When Google Analytics detects causes to a major […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter Promoted Tweets Come To Google In a first ever move, Google is now carrying ads from someone else’s ad network — Twitter’s, as Google integrates Twitter’s new Promoted Tweets into […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Says Its New Facebook Like Integration Really, Really Is Live The Bing Search Blog officially announced that the Facebook integration on Bing is live. Last week, we reported some were […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Canada’s Yellow Pages Group Acquires Enquiro Canada’s Yellow Pages Group has acquired the well-known search marketing agency Enquiro and folded it into a new entity known as Mediative. As explained in […]
Susan Wojcicki, the woman who rented her garage to Google’s co-founders in the early days of Google’s existence, has been promoted. Wojcicki was the Vice President, Product Management of Google’s advertising and measurement platform products, including AdWords, AdSense, DoubleClick and Google Analytics. She is now one of eight Senior Vice Presidents at Google. I believe […]
Google has upgraded its Feedburner analytics product and, in the process, also added real-time stats for individual feed items. But it’s still a very limited product and, in a couple areas, actually seems to be a downgrade from the existing Feedburner stats. The new interface brings Feedburner’s “look and feel” much closer to what Google […]
No one seems to be immune from a Google indexing problem that has many site owners baffled. Blogs and websites, big and small, aren’t being indexed as quickly as they normally are — if they’re being indexed at all. CNN.com, with its PageRank score of 10, is typically crawled frequently and deeply by Googlebot. But […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why Google Can’t Count Results Properly It’s a long-standing complaint of mine with Google. You can do a search, then repeat the same search and “subtract” a word from your original […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Demands Speed—Do You Need A Content Delivery Network? With Google upping the ante on speed of delivery as a factor in relevance ranking, even medium to smaller sites may now […]