Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Dutch Agency Orders Google To Remove Data About Citizens’ WiFi Routers Dutch data officials have ordered Google to give the country’s residents a way to remove data that Google has about […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Demand Media: Panda’s Impact On eHow.com “Significantly Overstated” Demand Media says recent reports have “significant overstated” the impact of Google’s Panda update on eHow.com, its flagship website. In a brief statement […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Intros New Privacy Controls For Mobile Consumers To date Google has not used the mobile handset UDID “device identifier” to target mobile advertising via its AdSense for mobile and AdMob […]
Following the recent launch of Google Analytics v5, Google is launching (in limited pilot) an important set of reports that will help marketers understand which marketing channels customers interact with prior to a website conversion. These reports are a natural evolution from Adwords Search Funnels, which helps understanding which Adwords campaigns drive conversions and which […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Q1 2011 Revenues $8.58 Billion, Some Investors Unhappy Google had a strong Q1 with $8.58 billion in gross revenue. Net revenue was $6.54 billion. Both figures were somewhat better than […]
Many website owners obsess over organic keyword rankings. Our clients often tell us, “We have to improve our rankings for “keyword X!”. However, focusing on rankings as the primarily goal of SEO will not likely deliver the results most site owners want which is to increase business from their websites. In this example, we will […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: With +1, Advertising Is Getting Social Anyone willing to bet on Google’s attempts to get social would have to have deep pockets and a short memory. For years, Google crowed about […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Should You Ban A Country From Visiting Your Website? Website owners often put a website online and let the entire world access its contents. Essentially, they are claiming to service the […]
Website owners often put a website online and let the entire world access its contents. Essentially, they are claiming to service the world. But how often is this really the case? We found that on average, 10% of our clients’ website traffic was coming from outside of their geographic target market. This average is from […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Cosmo Quiz: Should You Get In Bed With An SEO Agency? I’ve spent the past 5 years in-house and over that period, I’ve never hired an SEO agency; however, I’ve been […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter Improves “Who To Follow” Results & Gains Advanced Search Page Twitter announced that it has improved its “Who To Follow” feature with better people search results and added a new […]
It’s not even April 1st in Mountain View, but the April Fools Day comedy game is already over and I’m declaring Google the winner. Hiring autocompleters? YouTube 1911? Gmail Motion? Chromercise? Ding, ding, ding and ding. Game over. If you’re planning any big pranks tomorrow, skip it. Below, what’s out there now — and a […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launches Page Speed Analyzer In Labs Google’s fixation on page speed continues with today’s addition of Page Speed, a new analysis tool in Google Labs. The tool analyzes any URL, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Meet +1: Google’s Answer To The Facebook Like Button Nearly a year after Facebook Like buttons spread out across the web, Google has announced its own rival, the +1 button. It […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Android To Dominate Globally In 2011: Report Tech consulting firm IDC has predicted that Google’s mobile operating system will become the dominant mobile platform this year, achieving a global market […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hot At Sphinn: DIY Link Building, ‘Sexier’ Google Analytics & More Is it possible — and smart — for anyone outside of link building consultants/agencies to successfully scale a link building […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Yahoo Search Direct Alphabet: Where Every Letter Starts With Yahoo And you thought Google favored its own properties? Check this out: In Yahoo’s new Search Direct feature, 21 of the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Touts Conversion Boost With Call Tracking Solution Call tracking pre-dates the internet. At times it has been the subject of intense debate about its use in online (local) marketing (see […]
Five years ago, I wrote a story called “25 Things I Hate About Google.” It went viral, to my surprise. I thought it was worth revisiting that story on its five year anniversary, to see how many of those “hates” have been fixed. So let’s dive in!
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Goes Beyond Answers, Starts Guessing Release Dates Google can answer a lot of searches without needing to send you to another web site. If you’re looking for weather, sports scores […]
Much has been said about A/B testing techniques and the value that Website Testing can bring to website owners. In this article, I will not discuss what to test or how to do it, but how to analyze what you have already done. I have written in the past about the differences between A/B and […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: YouTube Down, But Still Dominates Online Video; Netflix Owns Movie Watching Video watching was down on YouTube during February, but it still holds a seemingly unsurmountable lead in viewers, video views, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter Says Activity Levels Are Soaring With the five-year anniversary of the first tweet approaching, Twitter says user activity is soaring. In a blog post that details tweet and account activity, […]
Google has added a new type of instant previews to the Google search results. The new previews are designed specifically for video results. The video instant previews show you several frames from a video and may even play the video preview when you mouse over the thumbnail image. I should not, not all video results […]
It has been a little over two weeks since “hell broke loose” with Google’s Farmer/Panda algorithm update. Some sites that had been relying heavily on organic traffic saw that traffic plummet, while others gained. The changes impacted roughly 12 percent of US search results according to Google. The Online Publishers Association estimated that the changes […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Potential Clients Search For An Interactive Agency The search behavior associated with businesses trying to find an interactive agency is very different from other models that I’ve looked at in […]
In my last article, Search Marketing is a Game of Resources, I shared with you how improving your site’s conversion rate and profitability is essential if you want to compete in search engine marketing. The ecommerce businesses with the resources and money are much better positioned to compete for organic and paid positions, and their […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hot At Sphinn: Google’s Farmer Update, How It Should’ve Worked & SEO Help For Affected Sites It should be no surprise that Google’s Farmer update (AKA “Panda” update) dominated the conversation […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Hotpot Places A Bet On Las Vegas Google’s on-the-streets promotional blitz for its Hotpot ratings and recommendations service has landed a new home: Las Vegas. The company has just announced […]
When your job is to drive organic search engine traffic to a website (SEO Director/Manager/Ninja), you will inevitably need to prove your worth. There’s nothing like cold-hard-facts to paint a picture of success (or expose “The Man Behind The Curtain”). In an ideal world, all digital marketing efforts are managed under one bucket, and the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yelp: Google Told Us “Our Way Or The Highway” If you wanted to see Yelp reviews for a particular restaurant you could either go to Yelp.com or you could go to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Number Crunchers: Who Lost In Google’s “Farmer” Algorithm Change? On Thursday, Google announced a major change to its search algorithm, designed to weed out shallow and low-quality content from its top […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Advertisers Can Now Optimize By Conversions Optimizing based on click-through data? That’s so 2010. Google is now letting AdWords advertisers automatically optimize what ads display most based on conversion rates. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Forrester Research Publishes 1st Report On Enterprise SEO Automation Tools Today, Forrester Research unveiled a 6- page report on the utility of SEO automation tools for use in larger enterprises. Six […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Simplifies Site-Specific Bidding on Display Network Google is eliminating managed placement default bids in an effort to simplify bidding on its Display Network. Now Display Network advertisers who use managed […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Social Meets Search At Search Engine Land’s SMX West Event Everything we program at Search Engine Land’s SMX: Search Marketing Expo events are always related to search. So why a post […]
A lesson I learned many years ago (the hard way), is that the “free traffic” from organic rankings (SEO) is anything but free. Even something as basic as rewriting your vendor’s product descriptions to create unique content takes time – or you have to pay someone to do it. And if you’re getting traffic, you […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Demand Media & Being “The Best Click” On Google Demand Media’s success? Listening to what people want and generating great content to show up at Google. At least that’s part of […]
Istvan Turk has tipped us off to a blog post over at SEO Sport noting that the verification page of Google Webmaster Tools now includes a Link to Google Analytics option for all verified sites. Note this this is different from site verification using Google Analytics, which was added last year. The Google Webmaster Tools […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing: Why Google’s Wrong In Its Accusations Along with everything else going on for Bing’s Harry Shum on Tuesday — a panel about search spam, dealing with Google’s accusations that Bing […]