Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google Panda 2.3 Update Is Live Google has confirmed to Search Engine Land that late last week, it pushed out a small update to the Panda filter. “We’re continuing to […]
Whenever I’m asked what usability is, I get tongue tied. “It’s about humans and computers,” I may say, but they’ll picture robots and talking cars. “I help make web sites that work,” is closer, but vague because technically, if it’s on the Internet, it’s working. Then I’ll hear myself try to make it clearer by […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: StumbleUpon Testing New ‘Explore Box’ Search Tool Some StumbleUpon users have been opted in to a new feature that seems to be aimed at helping them search and find interesting web […]
After years of minimal change to the format of AdWords ads (some ad extensions are the only radical change), all paid search ads now have the +1 button right after the headline on their right side. How will this new social aspect impact paid search marketing? And what can in-house search marketers do now to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Testing URLs Above Descriptions In AdWords Google is testing a variation on AdWords display that has the URLs shown above the two lines of description, but under the headline. Representatives […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: My Top 10 Insights From 10 Years In Search I recently reached my nine year anniversary in the search industry, which means I’m now on my tenth year in SEM. I […]
Interview with information architect and author Louis Rosenfeld about search analytics that can (and should) be used for optimizing your website.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Realtime Search & The Aftermath Of The Google-Twitter Split Last Friday, Twitter quietly shutdown its “firehose” of tweet data that was being piped to Google. Like a gas station no […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook Announces Video Calling, Group Chat & Redesigned Chat Facebook announced three new “awesome” changes to the Facebook platform during a press event today. A great deal of Facebook information was […]
Organic conversions are the bread and butter of many B2B organizations, yet many companies forget to keep an eye on the small details that can affect them. Instead, B2B organizations should evaluate their Web presence periodically from an organic user’s perspective, as a “set it and forget it” frame of mind is not reasonable in […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google+ Has Been Blocked In China Just one day after Google offered invites to Google+, China has blocked access the new social networking site. This is not surprising at all as […]
As expected Google has launched the +1 metrics within Google Webmaster Tools in addition to social tracking in Google Analytics. Google breaks down the +1 reporting within Webmaster Tools into three reports: (1) Search Impact Report shows you an idea of how +1‘s affect your organic search traffic. You can find out if your clickthrough […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google Analytics Gets Social Engagement Reporting Google Analytics has just announced a new set of reports (and functionality) that will enable websites to track social interaction with their content. This […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Googleopoly: The Definitive Guide To Antitrust Investigations Against Google We’re another step closer to the US Federal Trade Commission launching an expected antitrust investigation of Google. If it does, the FTC […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Expands Use & Display Of Related Searches Google has announced an interesting expansion of its related search capabilities. The updates to Google’s search results will show up in a number […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Tweaks Interface For “Keyword Ideas” In AdWords Keyword Tool Google has changed the way it’s displaying “Keyword Ideas” in its AdWords Keyword Tool, breaking them into a separate tab so […]
Everyone ready? Because the big day has arrived! Google’s “Inside Search” event begins today at 9:30am Pacific Time. OK, reset your expectations. It might not be that big. But I’ll be live blogging it, so stay tuned. The event was only announced a few days ago, and it’s anyone’s guess as to what’s happening. I’m […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook IPO Coming In 2012, Could Be Worth $100 Billion Everyone knows that Facebook is going public. When was the only question. Now it appears that it will be early next […]
At this week’s SMX Advanced show, several sessions touched on a variety of advanced analytics theories and tactical tools to measure the impact of your website traffic, and improve ROI and user engagement metrics. Here’s a quick review of the key issues being discussed. Google Analytics Pilot Integration With Webmaster Tools Generally, there was excitement […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Market Share Static, 2.2 Billion Local Queries On Google ComScore released its May 2011 search market share rankings this afternoon. The data essentially show no change from last month in […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing’s “Honey Badger” – An Upgrade To Webmaster Tools This morning at our SMX Advanced conference, Bing’s Stefan Weitz announced “Honey Badger” — Bing’s latest upgrade to its Webmaster Tools. Weitz […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Where To Use Twitter’s New Follow Button This week, Twitter launched the instant follow button for websites to make it even easier to connect visitors to Twitter accounts. This button joins […]
Big news for webmasters and SEOs: Today at SMX Advanced, Google announced they will be adding Google Webmaster Tools data directly within Google Analytics. This was also announced simultaneously on the Google Analytics Blog and the Google Webmaster Blog. The new feature is coming out later this month but is in pilot now. It will […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Introducing: The Periodic Table Of SEO Ranking Factors SEO — search engine optimization — is one of the most important marketing activities available to companies and publishers, but it’s too often […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 7 Reasons Why Nixing Branded Keywords Is Not The Fix For CPC Inflation “If your friend jumped off a bridge, would you do it too?” While this classic parenting question is […]
Although webmasters can install the new Google +1 button on their websites today, it may be a little while before the expected +1 analytics are available. Google product manager Christian Oestlien tells us that the company is working with launch partners to make sure the reporting is accurate before offering the data on a wide […]
Google’s Matt Cutts confirmed this morning that Google has lifted J.C. Penney’s SEO penalty, that the Panda update will continue to rollout internationally and offered numerous SEO- and search-related tips in a live webchat on the Google Webmaster Central YouTube Channel. More than a thousand viewers tuned in but, for those who weren’t able to […]
While StumbleUpon might not currently be the most talked about social site, it still can be one of the most powerful mediums for jumpstarting your campaigns. StumbleUpon has always been a favorite of mine due to its broad range of categories and its diverse user base. The recent transformation of StumbleUpon Ads into StumbleUpon Paid […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Tweaks iOS Search App With Bigger Font, More Speed If you’re an iOS device user, you’ll probably notice that the search results in Google’s search app look a little different […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Cracking Down On Toolbars Showing Too Many Ads Google has been notifying their AdSense for Search partners of a recent AdSense guidelines change that impact the use of the program […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Examining Facebook’s “Smear Campaign” Concerns About Google Social Circles I read the news today, oh boy. The Facebook army had just declared a war. Well, a smear campaign against Google. For […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Just Weeks Away, A Preview Of The Google +1 Button For Websites Today at the Google I/O conference, Google gave developers a preview of how the Google +1 button can be […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New York Times Continues Paid Link Outing Stories, Looks At Online Flowers Industry Over the weekend, the New York Times published a story called Trying to Game Google on “Mother’s Day […]
Google announced they are now adding Flash support to their instant previews. Google Instant Previews launched in November, giving Google searchers a way to preview the landing page of the search results prior to visiting the page. When it first launched it did not support Flash web sites and the previews were not fully visible […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google Analytics Feature: Load Time Measurement Since the beginning of last year, Google Analytics has been pushing a faster load time by pushing the new asynchronous tracking code to being […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft Q3 2011 Earnings: Search & Online Up 14% In Revenue But Still Losing Profits Microsoft announced their 3rd quarter earnings, beating Wall Street expectations. They reported $16.43 billion for the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: 50 Percent Of Those Exposed To Mobile Ads Took Action Google today released findings of a smartphone-user study that the company did with Ipsos OTX at the end of 2010. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing’s Read/Write World: An Ambitious Project To Bridge Maps With Movies, Photos, Local Data & More It’s probably not something that you can wrap your head around pretty quickly. It’s also […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AT&T: 43 Percent Of Local-Mobile Searchers “Walk Through The Door” There are a number of studies (e.g., Pew, Forrester) in the market that question how interested or engaged users are with […]
Google has released the latest version of Analytics to all users, introducing a completely redesigned interface, multiple customizable dashboards, event goals, more powerful custom reports, and a search term cloud visualization. When users log into Google Analytics, they can access version 5 by clicking on “New Version” at the top right of the page. (Toggling […]