On May 11, 2010, Google was granted a new patent that basically states that all links on a page do not have to carry (or pass) the same weight. The concept is that the value a link should pass to a target page will be largely based on the probability that a user would click […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Time To End The Bullshit Search Engine Share Figures? Yahoo’s up again in comScore’s latest search rankings. Reason? It seems largely due to non-search “slideshow” activity. Solution? Time to end the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google Removes Auto-Background Feature Confused about why Google was showing a picture on its home page today. Apparently, plenty of people were, some to the point of being upset. In […]
Welcome to our live blogging coverage from SMX Advanced in Seattle. Google’s Matt Cutts, head of the web spam team, is doing his traditional keynote that ends the first day of the conference. He’ll be sitting down with Search Engine Land’s Danny Sullivan for a “You & A” conversation that’s due to start at 5:00 […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Local Search Marketers Share Ranking Factors Nearly three dozen local search marketers from around the world have shared their opinions on what matters most this year when it comes to ranking […]
The Google Analytics Blog announced they have added three new AdWords reports, ten new dimensions and additional AdWords metrics directly in Google Analytics. The three new AdWords reports that can be found within Google Analytics include Day Parts Report, Destination URLs Report and Placements Report. Google made a video summarizing these reports: In addition to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Goes The iPhone Steve Jobs, still on stage at WWDC 2010, the Apple developer event, just announced that Bing will now be a search choice for the iPhone — as […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Fighting The Oil Spill On Google: BP Versus The Lawyers As oil-poisoned pelicans are found on Gulf shorelines, lawyers and British Petroleum are looking to Google for help gaining public awareness. […]
The Google AdWords blog announced new features for Google Ad Planner and AdWords content network today. The big news is that Google publicly released a list of the top 1,000 sites by unique users as measured by Ad Planner. The list ranks sites based on category, unique visitors, reach and page views. Not only has […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Doodle 4 Google Winner Announced: Melton’s Rainforest Habitat Google announced the winner of the 3rd annual Doodle 4 Google competition. The Doodle is viewable above and will be displayed on the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Live Matrix Wants To Be Your Guide To The Live Web If you’re looking for something to do, there are several event search engines you might use: Upcoming.org and Zvents are […]
One of the most important online marketing tools is the referrer string. Little known to most web surfers, this is effectively the Caller ID of the internet. It allows web site owners and marketers to know where visitors came from. It’s crucial marketing data, and data that might be going away. What’s The Referrer? When […]
Google has announced the launch of a browser plugin that lets users avoid being tracked by Google Analytics. The company warned two months ago, in the midst of loud privacy-related complaints, that it was working on such a tool. Google says the plugin will work in the following browsers: Internet Explorer, versions 7 and 8 […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launches Encrypted Web Search Want to keep your searches from being seen when using open WiFi or other networks? Google’s introduced a new “secure” encrypted version of its search. Anyone […]
Want to keep your searches from being seen when using open WiFi or other networks? Google’s introduced a new “secure” encrypted version of its search. Anyone who has been to a bank web site will be familiar with the idea of encryption, where a little “lock” symbol appears at the bottom of Firefox or the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What We Know So Far About Google TV It’s very had to overstate the potential impact of Google TV (GTV) announced today. While there have been numerous efforts to put the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Outsources UK Local Business Listings Bing is finally offering local business listings to UK-based small businesses, but in an odd arrangement, it’s outsourcing the data management to a third party […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yes, People Do Say “Bing It” — Barely It was around 2001 when I first really noticed the transition from people talking about “searching” for something to “Googling” information. As Google’s […]
On March 19, 2010 Google unveiled Google AdWords Search Funnel Reports via this YouTube video. This was a great day for proponents of multi-attribution marketing analysis. There are two reasons why companies that offer similar services actually viewed Google’s release as a benefit to their business models and not as a mortal competitive threat. Reason […]
Google’s dogged pursuit of small business owners continues with a new web page that offers advice about “how to succeed online” and appears to have the backing of the U.S. government. The page is called “Tools for Online Success” and shows both Google’s logo and the U.S. Small Business Administration at the top. The introductory […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo-MSFT Advertiser Transition To Start This Summer Yahoo and Microsoft have both shared updates on their plans to transition advertisers as part of the new “search alliance” between the two companies, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Meet The New Google & Its Colorful, Useful “Search Options” Column After months of testing, Google is releasing a new look-and-feel for its search results today, a three column design that […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SearchWeek: May 3, 2010 Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are […]
Never before has it been easier for local business to generate leads for their businesses. There are many, many resources available to help businesses get customers in the door and on the phone. Many advertising options—online and offline—are performance-priced including pay-per-click, pay-per-lead, and pay-per-call. From search engines, traditional yellow pages publishers, newspapers, local ad agencies […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords With Ratings & Reviews Matthew Mierzejewski posted a screen capture on the Rimm-Kaufman blog, showing reviews and ratings directly in the AdWords ads. As you can see in the […]
The Google Webmaster Central blog announced new enhancements to the “top search report” under Google Webmaster Tools. The new top search report is now filled with more details, more search terms, pretty charts and better filtering of the data. Let me take you through the various options. The first thing you will notice in the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: TweetUp Brings AdWords Concept To Twitter Bill Gross, who all but created paid search in the late 1990s when he founded GoTo.com, has launched TweetUp, an advertising ecosystem that does for […]
So, another SMX is in the books! After uncovering so many great nuggets from last year’s SMX Analytics here in Toronto, I was looking forward to this year’s content. The good news is that there were two tracks, PPC and SEO, so the chance to catch good content was very high. The keynote was delivered […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Testing Live Video Stream In Street View According to the Qualite Search Marketing blog, Google has been testing live YouTube video in Google Street View maps in Norway. This is […]
Today is a worst/best day for journalists or bloggers, depending on your worldview: April Fools Day. Many technology companies come out and try to fool people with fake or funny news. Below is a collection of, what appears to be, April Fools Day hoaxes from Google and other search related companies for the day. I […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Maps Launches Foursquare Everywhere, World Tour & Oodle Rental Apps Bing Maps is keeping busy at the Where 2.0 conference today, making several announcements and product rollouts. Here’s a rundown […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Does CEO Coffee Summit Equal Détente For Apple, Google? Gizmodo shows amazing pictures of Steve Jobs and Google CEO Eric Schmidt having coffee in a public place in Palo Alto, CA. […]
Brian Clifton (PhD) is an independent author, consultant and trainer who specializes in performance optimization using Google Analytics. Brian has been involved in web design and SEO since as far back as 1997, when he built his first website and started defining best practise to advise clients. From 2005-8 he was Head of Web Analytics […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter Working On ‘Most Popular Tweets’ Search Project Twitter’s search team is working on a project to uncover the most popular tweets for any search query, but it’s unclear when or […]
With privacy concerns over various Google products seemingly cropping up every week, the company said today that it will soon let web users opt-out of being tracked by its popular Google Analytics software. The news comes in a blog post today that says a browser-based plugin will be available “globally … in the coming weeks.” […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google-Viacom Court Documents Out; Google Says Viacom ‘Secretly’ Uploaded Videos The three-year-old lawsuit in which Viacom is seeking $1 billion from Google over copyrighted videos on YouTube moved a step forward […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: comScore: Android Shows Strength As Mobile Web Usage Grows Metrics firm comScore released some new quarterly mobile data that shows strong growth for Android handsets in the US and an increase […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Liveblog: SMX West 2010 Keynote – An Insider’s Look At Google Research It’s day two of SMX West 2010 in a rainy Santa Clara, California, and we’ll be liveblogging today’s keynote […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Street View Finds More Trouble In Europe In a letter earlier this month, members of the European Union’s data protection group urged Google to make changes to its Street View […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Want To Speak @ SMX Advanced London? Here’s How We’re especially excited this year because we’ve changed the format of SMX London to be similar to our always sold-out SMX Advanced […]