SearchCap: The Day In Search, February 1, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEOmoz Leaves The Consulting Business To Focus On Software SEOmoz, the well-known, Seattle-based SEO agency, is getting out of the agency business. In a blog post today, CEO Rand Fishkin says […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- SEOmoz Leaves The Consulting Business To Focus On Software
SEOmoz, the well-known, Seattle-based SEO agency, is getting out of the agency business. In a blog post today, CEO Rand Fishkin says the company will focus instead on SEO-related software and tools. SEOmoz recently launched Open Site Explorer and has offered a variety of SEO tools for several years now.
SEOmoz also says it’s strengthening the […] - AP & Google Reach A Deal – Sort Of
Google and the Associated Press have reached an agreement allowing Google to continue using AP content. But whether this is a long-term agreement replacing the one that expired last month is unclear. And despite the agreement, AP stories won’t be hosted by Google News any time soon, it seems. Yahoo’s also struck a new deal […]
- Report: Google To Bring More “Transparency” To AdSense Revenue Sharing
BuzzMachine’s Jeff Jarvis was part of a “private meeting” in Davos, Switzerland at the World Economic Forum with Google CEO Eric Shmidt and a handful of other top Google execs. Jarvis reports that Google sales boss Nikesh Arora said that Google “would consider giving more transparency about revenue splits in Adsense” (this is likely a […]
- US Appeals Court Allows Google Street View Trespass Lawsuit To Continue
A couple called “Boring” (yes, that’s their surname) sued Google in early 2008 for taking pictures of its suburban Pennsylvania home. The claim was their house was on a clearly marked private road (“Private Road, No Trespassing”) and Google’s Street View mobile trespassed by entering and taking the images of their home. There was also […]
- 2000 In Review: AdWords Launches; Yahoo Partners With Google; GoTo Syndicates
This article is part of a series, a review of the 2000 decade and search developments. Below, major events from the year 2000 in consumer search. For the complete series, see the introduction, The Google Decade: Search In Review, 2000 To 2009.
Google Launches AdWords
To me, the big story of 2000 was Google’s launch of AdWords. […] - Can Google Kill Microsoft’s Internet Explorer 6?
On Friday afternoon, Google announced they will be discontinuing their support for “very old browsers.” They said, they will stop supporting Internet Explorer 6, commonly referred to as IE6, on many of their applications. Starting on March 1st, Google Docs and Google Sites will no longer be officially supported on IE6.
Google […] - The Google Decade: Search In Review, 2000 To 2009
The 2000s were notable as the first full decade of consumer search. The first decade ever where you could try to sum up what happened in search, as a consumer product. And what happened, in a word, was Google.
In the 1990s, Google barely existed. If search were a religion, it was polytheistic. There were a […] - Six Odd Tactics For Getting Ads Into Google Maps
As usage of Google Maps grows, marketers are increasingly drawn to the promotional potential found there, and some innovative ways of insinuating ads into the interface have evolved. Here’s a breakdown of some of the strangest tactics that have been dreamed-up for getting messages in front of Maps users.
- Broad Match + Negative Keywords = A Profitable Long Tail
It’s common to hear advice that you should use long tail keywords and that you should be careful when using broad match. After all, broad match keywords do not convert higher than either phrase or exact match.
The problem is that often these two pieces of advice can be contradictory.
If you start using keyword phrases with […] - Overcoming The SEO Challenges Of Huge Online Commerce Sites
Ecommerce sites featuring product catalogs present interesting search engine optimization challenges. Typically, these sites will carry large volumes of products, organized into various groupings. Let’s take a look at a snippet of the Zappos home page as an example.:
Notice in the left menu the neat categorization of the shoes category of products on […]
- Apple CEO: Google Wants To “Kill The iPhone”
According to a hearsay report in Wired, Apple CEO Steve Jobs allegedly said the following at an internal town hall meeting for Apple employees coinciding with the launch of the iPad:
We did not enter the search business, Jobs said. They entered the phone business. Make no mistake they want to kill the iPhone. We won’t […] - Irony: You Need A Map To Find Google Street View On The iPhone
We came to a strange realization on Friday at SEL headquarters: Google Street View is terribly unintuitive on the iPhone. As Danny Sullivan suggested, you practically need a map to find it. For those of you with an iPhone or iPod Touch who know how to use Street View already, move along — there’s nothing […]
Search News From Around The Web:
Applications & Portal Features
- Google Labs Adds Search Icon To ‘Compose Mail’ Window In Gmail, TechCrunch
- Google Translate Adds Haitian Creole, Google Operating System
- NASA Publishes Its First e-Book (Free), ResourceShelf
Business Issues
- Google’s ‘Don’t Be Evil’ Mantra is ‘Bullshit,’ Adobe Is Lazy: Apple’s Steve Jobs (Update 2), Wired
- O’Brien: Google joins the titans of Silicon Valley lobbying, Mercury News
- AOL Loses Another VP: Ralph Rivera, VP of AOL Games and AOL Latino, TechCrunch
- AOL To Hire 150 Engineers In Silicon Valley, Business Insider
- Google begins search for regional lobbyist, The National Newspaper
Local, Maps & Mobile
- Ready Reference: E-Reader Comparison Chart, January 2010, ResourceShelf
Paid Search & Contextual
- Google AdWords Changing Reports-Only Access To Read-Only, Search Engine Roundtable
SEM Industry
- 2010 SEMMY Winners Announced, Small Business SEM
- The End of Consulting: A New Partnership & Our Focus on Software, SEOmoz
SEO & SEM
- Should PPC Advertisers Monetize Twitter Followers As A Viable Conversion Event?, SEM Geek
- Best Practice SEO Strategy for International Website Launches, Site Visibility
- Keyword Research with Google Only: No Other Tools Needed, Search Engine People
- New Image SEO tool, SEOish
- Shopper Profiles and Conversion Rates Part I, Rimm Kaufman
Social Media
- Facebook COO: 175 Million People Log Into Facebook Every Day, TechCrunch
- Foursquare partners with Bravo TV, VatorNews
Video, Music & Image Search
- Google Images Preview Flip (Slider) Feature, Search Engine Roundtable
- Google Video Finds Playlists, Google Operating System
Web Analytics
- Google Analytics Even More Global, Google Analytics Blog
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