Would your job be easier or more difficult if Google wasn’t the dominant platform?; Thursday’s daily brief
And, we say goodbye to Twitter’s Fleets and Google Posts for knowledge panels.
Topic: Google Chrome
Seizing your data destiny: Google delays third-party cookie phase-out
As it turns out, third-party cookies are a tougher cookie than we thought.
Why did Google release all these updates together?; Tuesday’s daily brief
And, the search community mourns the loss of Russ Jones.
Google adjusts the timeline for third-party cookie deprecation; Friday’s daily brief
Plus, why thinking like a group isn’t so bad after all
Google pushes back plan to block third-party cookies until 2023
"More time is needed across the ecosystem to get this right," said Vinay Goel, Privacy Engineering Director at Chrome.
Ask the expert – Your top FLoC questions answered: How Google is testing cohorts, what FLoC means for B2B and how it works with cross-device browsing
Advertisers can make their voices heard regarding FLoC in forums and at open meetings.
Google page experience update now slowly rolling out
Top stories will stop using AMP as an eligibility factor starting Thursday.
Changes to Videos ads, plus Google and the UK; Monday’s daily brief
And why algorithm updates shouldn’t shake you
Google agrees to not favor its own products or access user personal data in commitments with UK regulator on FLoC
Depending on how the engagement plays out, this could mean that Google doesn't implement FLoC as quickly as anticipated.
The greatest hits from Google Marketing Livestream, plus Microsoft Advertising’s new ads and social management pilot; Friday’s daily brief
New features are available in Google Ads for local businesses, travel, and more.
Google I/O announcements, what you need to know; Friday’s daily brief
Plus new Google Ads smart bidding features.
Over 98% of websites have accessibility issues, plus experience update is coming to desktop; Thursday’s daily brief
Plus, how to improve your brand’s Instagram presence
Google unveils its Shopping Graph, an expanded Shopify integration and more shopping features at I/O
The announcements position Google as the middle ground between shoppers and retailers.
Cookieless data isn’t the only concern in search marketing
Strategies to help you adapt to the new normal.
Advertisers can now bring their customer segments into Microsoft Advertising via a new integration
And, Customer Match is now generally available to all advertisers on Microsoft’s platform.
Let’s get things straight with the Google page experience update; Friday’s daily brief
Also more on the Google product reviews update rolling, local car inventory displaying and soft 404s seem resolved.
WordPress proposes blocking FLoC by default
It’s estimated that 40% of all sites use WordPress. If the proposal is implemented, that could be a devastating blow to Google’s ad-targeting capabilities.
Google postpones page experience update rollout
The page experience update will now gradually rollout in mid-June and won't be fully live until the end of August.
The Google product reviews update was a big one; Friday’s daily brief
Plus, Google Ads insights page, CLS metric changes and possible soft 404 bugs.
Tips from the pros at SMX Create; Wednesday’s daily brief
Plus, competitors and regulators are sounding off on FLoC.
Check your YoY reporting and how to set HARD, DUMB or FAST search marketing goals; Monday’s daily brief
Plus, ORM strategies when attack sites strike and Facebook says the algorithm isn't the ONLY one to blame
Autobots, roll out! Microsoft launches new Automotive Ads beta and FLOC trials begin; Thursday’s daily brief
Plus, Instagram engagement remains flat for brands
Google expands its core web vitals and page experience update FAQs
Google explained it "will continue to prioritize pages with the best information overall, even if some aspects of page experience are subpar."
Heineken USA builds ‘golden consumer records’ to enable 1:1 relationships with customers
The alcoholic beverage company shares how it overcame third-party data challenges by launching a first-party data strategy.
Privacy AND targeted content: can they coexist?; Monday’s daily brief
Plus, how the NYT A/B tests headlines
Google clarifies the SharedArrayBuffer notification
After much confusion, Google explained why it send out these notifications and what your next steps should be.
Why the FTC didn’t sue Google in 2013; Wednesday’s daily brief
Plus, everything we know about FLoC, and some good ole marketing humor.
FLoC is coming — Here’s what we know so far
Google has positioned its third-party cookie replacement squarely between advertisers and users, and both sides are worried.
Google Search algorithm watching; Friday’s daily brief
Make sure not to miss the new more visual changes in Microsoft Bing Search, the new Google My Business reports and the Google Ads mobile app notifications.
Google will not build or use alternate identifiers to track users across the web
Google reiterated that its products will use Federated Learning of Cohorts to enable advertisers to target audiences.
Google adds familiar face as Ads Product Liaison; Wednesday’s daily brief
Plus, advice from European PPC pros on how to navigate Maryland’s new ads tax
Server-side rendering: What SEOs need to understand
A guide for search marketers on how rendering JavaScript impacts search results.
Clubhouse, Shopify, and unconfirmed algorithm updates; Thursday’s daily brief
Plus, EU search choice screen pleases almost no one
Google’s search choice screen had virtually no effect on search market share, perhaps by design
Auction participants say the model favors ad-heavy search engines and redirects their profits to Google.
Google Search Console Discover performance report now includes all data
Also be on the look out for the new origin referrer for Chrome Google Discover traffic.
Marketers say COVID vaccines create hope for quick return of in-person events
But whether organizers can safely get conferences up and running in 2021 is another question altogether.
Google’s alternative to third-party cookies open for advertiser testing in Q2 2021
Google claims FLoC will protect the privacy of users while providing advertisers with needed attribution data.
Google moves one step closer to ads that can deliver personalization and privacy
Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based cohorts.
Global Privacy Control group aims to succeed where ‘do not track’ failed
Initiative faces the challenge of gaining publisher and consumer adoption.
Video: Drew Madore believes Google’s ranking algorithm uses user experience signals
Many SEOs do not believe Google when they say they do not use Google Analytics or Chrome data for ranking purposes.