Global Privacy Control group aims to succeed where ‘do not track’ failed
Initiative faces the challenge of gaining publisher and consumer adoption.
Topic: Google Chrome
Video: Drew Madore believes Google’s ranking algorithm uses user experience signals
Many SEOs do not believe Google when they say they do not use Google Analytics or Chrome data for ranking purposes.
Social Shorts: Snapchat reach campaigns, Facebook attribution change, TikTok downloads can continue
Snapchat pitches Platform Burst reach option for advertisers Snapchat is floating a new advertising offering called Platform Burst. The idea is to guarantee that “campaigns will reach at least 40% of their target audience 15 times” over a three or five day period, according to Digiday. Platform Burst campaigns can encompass different ad formats across […]
How to earn your place in Google’s index in 2020
The four distinct types of indexing problems and how to identify them.
Is Apple getting real about search and about to take on Google?
Multiple indicators suggest Apple may be stepping up its search efforts.
Strange bedfellows Google and Firefox renew their ‘default search’ partnership
Firefox extends 2017 deal with Google as it seeks to diversify revenues.
SEO myth-busting: What is not a Google search ranking factor
Google has said it doesn't use these signals to inform where your site ranks in organic search results.
Ad industry groups launch effort to push for addressable media standards
The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech firms.
Will Google’s Ad Disclosure schema catch on?
It's among several initiatives the company is working on as privacy takes center stage.
How Switching To HTTPS Helps Your SEO
Why are some sites HTTP and some sites HTTPS? If that’s a question you’ve ever asked yourself, then there are some fundamental things you need to know about the internet. Simply put, the S in HTTPS stands for secure and means that a site has a security certificate (more on that below). Back in 2017 […]
This start-up is using AI to suggest emojis, social content for SMBs
HelloWoofy wants to streamline social for small business.
Why the evergreen Googlebot is such a big deal [Video]
Google’s Martin Splitt discusses the effort behind making Googlebot ‘evergreen’ in this clip from Live with Search Engine Land.
Google Chrome to crack down on battery- and data-sucking display ads
The move follows other efforts to block "annoying" ads from loading on the browser.
Google is suggesting searches based on users’ recent activity
The suggestions surface for multiple intents for logged-in users.
Mixed Directives: A reminder that robots.txt files are handled by subdomain and protocol, including www/non-www and http/https [Case Study]
Since robots.txt files impact crawling, it’s important for site owners to understand how they are treated by search engines. Columnist Glenn Gabe covers two cases involving multiple robots.txt files (by subdomain and protocol).
Chapter 3: Site Architecture & Search Engine Success Factors
The next major on-page group in the Periodic Table of SEO Factors is site architecture. It plays a critical role in SEO effectiveness. These factors affect the findability and usability of your site. Good architecture makes content easier for search engines and users to access and navigate. Take the following architectural factors into account as […]
The future of identity in a cookieless world
Identity will be even more critical to a brand’s success going forward. Acxiom offers a POV on the cookieless world along with the key pillars a future identity solution should entail.
Ecosia to join Chrome v81 default search engine choices
The not-for-profit search engine joins Google, Bing, Yahoo! and DuckDuckGo as an option in 47 markets.
Google’s ‘Interesting finds’ SERP feature: The ‘interesting’ reason why mobile organic search traffic remained strong while desktop dropped
The “Interesting finds” module in mobile search results is tough to track, but could be driving a lot of search traffic to your site so use these tips to better understand how it's impacting your site.
What are analytics experts looking to in 2020 with data and privacy?
Logan Gordon, Simo Ahava, Astrid Illum, Abby Matchett and Sayf Sharif share insights to help you gain executive buy-in about privacy policy issues this year.
Google’s SEO job description highlights importance of collaborating with multiple teams
You can apply to work at Google as an SEO -- no joke.
DuckDuckGo, Info.com crowd out Bing in Google’s Android search options
The auction results are in: Bing will only appear in the UK, but DuckDuckGo and Info.com will be choices in all territories.
The dangers of misplaced third-party scripts
Most SEO tags like the title, canonical, etc. belong in the HTML HEAD but if placed in the BODY, Google and other search engines will ignore them. Here's how you fix it.
The big PPC shifts of 2019 that will shape how we market in 2020
Automation, full-funnel campaigns, shoppable ads and privacy fueled paid search changes in 2019.
Pro Tip: A look back at some helpful tips from our SEO community in 2019
Here are 5 tips from our SEO community we think are worth a second look.
Privacy-focused, rewarded ads browser Brave tops 10M monthly active users
MAUs have doubled in the past year.
Google’s ‘Duplex on the web’ enables the Assistant to buy movie tickets for you
The move is part of a much larger strategy to host the transaction.
Misquoted and misunderstood: Why many in the search community don’t believe the WSJ about Google search
Search is complicated. The WSJ appeared set on seeing that complexity through a conspiratorial lens.
DuckDuckGo joins World Wide Web Consortium
The search engine says it will contribute to global standards with privacy in mind.
5 tips and trends from Google Webmaster Conference
The Google Webmaster Conference was filled with fun information. Here are the more important topics covered.
Google doesn’t have an ‘ideal’ page speed
The most meaningful speed metric depends on how users interact with your site, said Google's Martin Splitt.
Google’s Q3 ad revenue growth propelled by mobile search, YouTube
Ad revenues were $33.9 billion in the third quarter of 2019.
Google to stop indexing Flash content
By the end of this year, Google will stop indexing Adobe Flash.
Screaming Frog releases SEO Spider version 12.0
The update adds PageSpeed Insights API integration and auto-saves.
Google begins testing Duplex internationally
Duplex will be powering automated calls to confirm holiday business hours in New Zealand.
Bingbot goes evergreen
Bing will adopt Chromium-based Edge browser to run JavaScript and render pages.
Quora adds 3 new targeting options for advertisers
The new options include keyword history targeting to retarget people who've viewed questions with keywords you're targeting within a specific timeframe.
Google to update GoogleBot’s user agent
Make sure you are prepared for the new GoogleBot user agent, which launches this December.
Google Assistant in Chrome testing Duplex to help users buy movie tickets
The Assistant’s transaction-handling abilities take a step forward.
Getting started with Google Tag Manager
Here's how you set up a GTM account, create your first tags and triggers, and use the platform to streamline your tracking setup process.