A PPC guide to privacy-focused audience targeting
Google granted more time before cookies retire, but advertisers still need to build audience frameworks for the future.
Topic: Google Chrome
Google AdSense FLEDGE API testing delayed until September
The Privacy Sandbox proposal was created so that it can’t be used by third parties to track user browsing behavior across websites.
Twitter has launched new and improved Pixel, Conversion API, and App Purchase Optimizations
The three new updates and improvements enable more privacy, better measurement, and additional web functionality.
How GA4, data modeling and Google Ads work together
Google is moving quickly to a future of data modeling. Here's how paid search marketers need to approach the analytics shift.
Google begins testing FLEDGE API on AdSense
The new API uses interest groups instead of cookie-based tracking for both audiences and remarketing.
Google cookies will remain active on Chrome until 2024
Google began testing the sandbox earlier this year with plans to phase out cookies by 2023. Now those plans are delayed.
SEO and accessibility: 30+ tips from Deaf and Disabled people
SEOs can influence important website elements that directly impact accessibility. Here are a few tips to help you get started.
How paid marketers are fighting back against the Fake Web
Bots and fake users steal ad clicks, pollute audience targeting, and skew metrics. Paid marketers are learning to protect themselves.
How your PPC conversions will be impacted without privacy-first measurement
What happens if you don't build new measurement frameworks? Decreased PPC performance, for starters. Let's avoid this.
Google Chrome’s Topics API test going public July 1
Advertisers using Google AdSense to monetize their websites may soon see the initial trail go live, but can opt-out.
Chrome will show Google Lens results in the same browser tab
Instead of Google opening a new window, the Google Lens results will be on the right side of the page.
How privacy changes affect B2B paid search marketing
B2B search marketing is about to get even more challenging. What’s the solution? First-party audiences.
Start structuring your privacy-focused PPC measurement plan now
The deprecation of third-party cookies in Chrome is fast approaching. Here's a timeline to help you build a new measurement framework.
Google’s Privacy Sandbox ad technology testing begins
Developers will gain access to Privacy Sandbox’s newest measurement proposals: Topics, FLEDGE and Attribution Reporting.
11 conspiracy theories about search, Google and Big Tech
From your phone is spying on you to Google manipulating ad auctions, here are some of the juiciest conspiracy theories.
Why I’m glad third-party cookies are dying
Third-party cookies have never been a good way to demonstrate value – not value as most businesses define it, at least.
Optimizing Core Web Vitals: Why real-user monitoring is key
With Core Web Vitals now a key factor in search rankings for mobile and desktop, publishers must act now to safeguard traffic and revenue.
Google adds Journeys to Chrome: search your history by topic
Want to resume searching for topics you did days or weeks ago? Google Chrome's new Journeys feature makes it easy to do.
Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges
While paid search marketers applaud Google’s proposed user privacy measures, they’re keen to highlight its shortcomings — particularly the number of topics in the initial design.
Google kills FLoC, introduces Topics API as its next-gen targeting tech
The new Privacy Sandbox proposal determines topics to share with sites and advertisers based on the user’s previous three weeks of browsing history.
SEO 2021 in review: Endless updates, title rewrites, GMB becomes GBP and more
Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news.
PPC 2021 in review: Privacy and automation force advertisers to adapt
From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.
DuckDuckGo to launch a desktop browser
That’s one more Chrome alternative that won’t support FLoC.
Chrome will show updated pricing in the tabs grid on mobile
Google also announced more Lens integrations for Chrome as well as the rollout of the “Your carts” card.
Microsoft adds simple default browser change option after receiving criticism
In Windows 11, Microsoft made switching default browsers a multi-step process. After feedback and criticism, it reinstated the ability to change defaults with a single button.
Lighthouse 9.0 includes API changes, user flows, updated reports and more
Check out the new features in the updated version of Lighthouse, which has been released with the new PageSpeed Insights tool.
Edward Snowden calls out Google over search engine’s privacy
Will this tweet trigger some change at Google? Probably not - but it might be wishful thinking.
Google rolling out new PageSpeed Insights
Google announced these changes weeks ago but it is now rolling out under a new URL.
Google Chrome makes Omnibox prefetch faster for your default search engine
This not only will work in Chrome for Google Search but potentially can work for any default search provider.
Core Web Vitals: SEOs aren’t sold the work was worth it
But, UX remains crucial and Google has introduced Priority Hints to help site owners and browsers prioritize which resources to load first.
Comin’ out of my cage, and I’ve been doing just fine; Monday’s daily brief
Gotta, gotta be down because I want it all
Chrome tests Google side search in the browser
Also, Journeys is a new feature in Chrome that clusters your browsing history in a new way.
Google pushes back FLoC testing to Q1 2022
Google has updated its Privacy Sandbox timeline, delaying testing for several APIs, including FLoC and FLEDGE, to early next year.
Google unveils multimodal search, new SERP features; Thursday’s daily brief
Plus, the case for zero-party data as we approach the end of third-party cookies.
Google search gets larger images, enhances ‘About this result,’ gets more ‘shoppable’ and more
While MUM was the highlight of the Google Search On event, more search changes were announced — some might generate a lot of interest for search marketers.
Mozilla tests Bing as the default search engine for 1% of users
Many SEOs often forego Bing optimization in favor of its higher traffic counterpart, but this is another reason to diversify your target search engines.
Is your brand facing an identity crisis?
People want to go where somebody knows their name. Identity makes it happen for brands, and getting it right drives personalization and trust.
Is Google adjusting the FLoC strategy?; Friday’s daily brief
Plus, HTML success factors for SEO
Google publishes timelines for Privacy Sandbox proposals
APIs for each use case are projected to be available for adoption in Q4 2022.
Yet another automation feature rolling out in Google Ads; Friday’s daily brief
Plus, a deep-dive into FLoC cohorts and opportunities for advertisers.