This day in search marketing history: March 15
Spurious SEO trademark claim fails, plus: core updates named, EU wants Google's ranking factors, BBC link penalty and more.
Topic: Google Chrome
This day in search marketing history: March 13
Google hides organic search listings plus: broad core search algorithm update, Panda updates, author rank, incremental ad clicks and more.
This day in search marketing history: March 12
Go inside a Google search quality meeting, plus: Google core search ranking algorithm update, how Google prices and ranks ads and more.
17 tips to improve your AI-assisted content creation process
Are you using AI tools for content creation? Ensure your process is as best it can be when you follow these 17 tips.
This day in search marketing history: February 25
SEOs upset over Google featured snippets, plus: Google's red Slow label, Google Panda fallout, PageRank 301 redirect dilution myth and more.
This day in search marketing history: February 19
Google removes right sidebar ads, plus: Bing Webmaster tools refresh, YMYL ranking weights, hreflang notifications and more.
Report: Google sharing Chrome iOS search revenue with Apple
UK's Competition and Markets Authority is concerned about this previously undisclosed revenue sharing arrangement between Apple and Google.
Google is testing ways to allow Android apps to track you, but not really
The beta is the culmination of several years of work aimed at overhauling the online industry and making it more difficult for companies to exploit users' data.
This day in search marketing history: February 14
Google Webmaster Tools comes out of beta, plus: Chrome's personal blocklist, AdWords video ads and quality score updates and more
This day in search marketing history: February 13
Google AMP stories launch, plus: unconfirmed algorithm updates, faceted navigation and infinite scroll, AdWords display URL policy and more.
This day in search marketing history: February 12
Google penalizes JCPenney for link scheme, plus: Google SEO certifications, Automated Bidding overhaul, canonical tag announced and more.
Cumulative Layout Shift (CLS) may gain more weight in overall Google Core Web Vitals or maybe not…
Google posted that the time to interact metric is being removed from Lighthouse 10 and thus that scoring weight will be assigned to cumulative layout shift.
7 emerging skills every SEO must master in 2023
In a world where skills are taught for free on YouTube, we must up our game to ensure that SEO gains a bigger piece of the marketing budget.
This day in search marketing history: February 8
Google Chrome's 'not secure' warning, plus: Search Ads 360, Google News and Discover penalties, content farms and more.
This day in search marketing history: February 5
Moz updates DA, plus: spammy structured markup, Google launches link reporting tools, search deals, Super Bowls, antitrust, and more.
New Bingbot user-agent now fully live
After a couple years of testing, Microsoft has now stopped using the old BingBot user agent.
This day in search marketing history: February 3
How Google uses AI in search, plus: an unconfirmed Google algorithm update, Amit Singhal leaving Google, bad ads and more.
This day in search marketing history: February 2
Google's revamped Partners program, plus: Bing again denies copying Google results, YouTube using Amazon's algorithm and more.
This day in search marketing history: January 25
Google defuses miserable failure, plus: Topics API replaces FloC, value-based bidding, average search ranking position and more.
Google updates image SEO best practices and Google Discover docs
The title and link elements are most important for RSS feed follow in Discover and Google parses img elements within other elements.
This day in search marketing history: January 23
Expedia buys Travelocity, plus: Don't Be Evil tool, semantic search, Position 6 penalty, unlimited site exclusions and more.
This day in search marketing history: January 22
Google deduplicates featured snippets, plus: Facebook and Twitter signals, blacklisting domains, Wikipedia nofollows links and more.
This day in search marketing history: January 19
Google's page layout algorithm, plus: Matt Cutts resigns from Google, Top Stories deduplication, mobile usability warnings and more.
How to optimize Core Web Vitals in 2023
Follow these tips to pass Google’s page experience requirements and rank higher than your competition.
This day in search marketing history: January 16
Google explains crawl budget, plus: website outages and blackouts the right way, Google doing 1 trillion searches, and more.
AI content: Is it helpful or spam?
AI-generated content has its place in SEO. Whether it's helpful or spam depends on how, where and why you're using it.
This day in search marketing history: January 10
Google launches Search Plus Your World, plus: subtopics ranking, Google Ads custom dimensions, links within widgets and more.
This day in search marketing history: January 5
Google AdWords introduces click-to-call ads, plus: IndexNow WordPress plugin, AdWords 2x budget change, search being solved and more.
This day in search marketing history: January 3
Why Google penalized Google Chrome, plus: DuckDuckGo launches Donttrack.us, Google challengers, Google newspaper ads and more.
This day in search marketing history: January 2
Google uses paid links and thin content to promote Chrome, plus: why people click on search ads, search quality raters guidelines and more.
PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
JavaScript rendering and indexing: Cautionary tales and how to avoid them
The results of a JavaScript rendering and indexing experiment highlight some challenges of running JS-dependent content.
Google Chrome adds 3 site search shortcuts
Adding @bookmarks, @history or @tabs into your Chrome address bar should help speed up your searches in these categories.
Are you using an accessibility overlay to help disabled users? Don’t!
Accessibility overlays are not the answer for sites looking to provide a more inclusive experience for online users with disabilities.
Psychological profiling for content creation: A deep dive
Having a psychological approach to creating content helps you craft more effective messages to the right audience.
Early trials show that Google FLEDGE is flopping
In the first four months of testing, only five ad-tech companies have expressed interest in the new tech.
A guide to Google Analytics 4 for marketing agencies
Everything you need to know to prep your clients for the change.
Technical SEO testing: How Googlebot handles iframes
Here are some test scenarios that may lead Google to index the content inside an iFrame, while assigning that content to its parent URL.
A PPC guide to privacy-focused audience targeting
Google granted more time before cookies retire, but advertisers still need to build audience frameworks for the future.
Google AdSense FLEDGE API testing delayed until September
The Privacy Sandbox proposal was created so that it can’t be used by third parties to track user browsing behavior across websites.