Google Merchant Center: Using product data to boost your retail efforts
Track top products, adjust pricing strategies and enhance your retail ROI using insights from Google Merchant Center.
Topic: Google Cloud Platform
How to optimize your product feeds with ChatGPT and FeedGen
Maximize your sales potential with AI-driven product feed strategies. Find out how ChatGPT and FeedGen can transform your PPC efforts.
Microsoft Search and News Advertising revenue up 10% in Q3
The tech giant has reported its strongest quarter in history thanks to its continued investment in generative AI.
How Search Generative Experience works and why retrieval-augmented generation is our future
Gauge the potential threat level of SGE on your site traffic. Get insights into the likely changes to the search demand curve and CTR model.
PPC forecasting with Google Sheets and Vertex AI
Learn how to do PPC forecasts using Google Sheets and Vertex AI that will help you glean actionable insights and make data-backed decisions.
How ChatGPT can help you optimize your content for entities
Enhance your SEO efforts with ChatGPT. Learn how to extract entities, analyze SERP results, and craft topically relevant content.
A PPC marketer’s guide to retail media
Advertisers are walked through everything they need to know about retail marketing – including the industry's third big wave.
Entity SEO: The definitive guide
Here's everything you need to know about entities – what they are, why they matter in SEO, and how to use entities to rank content.
Google Search Console adds daily bulk data exports to BigQuery
This will allow you to potentially do more analysis with your data in other platforms.
This day in search marketing history: February 13
Google AMP stories launch, plus: unconfirmed algorithm updates, faceted navigation and infinite scroll, AdWords display URL policy and more.
New AdSense data protection laws coming to CA, CO, CT, and UT in 2023
The new data protection laws, which apply to the collection and processing of personal information, will be coming into effect next year.
8 SEO tools to get Google Search Console URL Inspection API insights
Discover some free tools, SEO crawler integrations, and scripts to leverage with Google Search Console URL Inspection API insights.
Google Search Console Search Analytics API gains Discover, News and Regex
This data and the features were already in the web interface but now they are also available in the API.
Google services were down including Google Ads, Google Analytics, Search Console & more
Much of Google is offline, it is not just you. Google began restoring services at around 7:28am ET.
How to show Lighthouse Scores in Google Sheets with a custom function
Learn how to use machine learning to streamline your reporting workflows right within Google Sheets.
Google updates Search Console API infrastructure
The API is backward compatible and there are currently no changes in scope or functionality.
How technology is changing what it means to be an effective (search) marketer
Tools and tech to help improve analysis, decision making, and strategic planning.
Google launches News Initiative subscriptions lab for publishers
The company also announced new fact-checking tools and other efforts to stop the spread of 'misinformation.'
Google doc rekindles myth that click-through rate affects rankings
Despite repeatedly saying they do not use click data for search ranking purposes, a fresh document triggers confusion around the topic again.
Search in Pics: Google’s C-3PO, liquid marijuana & hand painted G logo
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Hand painted G logo: Source: Instagram Google carpet wall: Source: Twitter Google Cloud ski rack: Source: […]
Google test surfaces user data for publishers as part of new Insights Engine Project
Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions.
SearchCap: Google knowledge panel ads, Google Maps videos & AMP survey
Below is what happened in search today, as reported on and from other places across the web.
Alphabet (GOOG) reports big revenue gains but EU fine takes a bite from earnings and income
Aggregate paid clicks were up 52 percent but CPCs were down 23 percent.
Search in Pics: Google cigar box guitar, branded airplane head covers & a skateboard
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google cigar box guitar: Source: Instagram Google Cloud umbrella: Source: Twitter Google building blocks: Source: Instagram […]
SearchCap: Google My Business advanced verify, AdWords Editor update & Google Home featured snippets
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google My Business testing advanced verification process for spammy map categoriesOct 5, 2016 by Barry Schwartz Google tests a new spam prevention technique for local results called advanced verification. It uses […]
How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!
Google Search Console provides a wealth of data on landing pages, but unfortunately, that data is limited. Columnist Glenn Gabe shares his method for getting around the 1,000-URL limit using an Excel plugin called Analytics Edge.
SearchCap: Google PLA changes, hotel search & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google offers new hotel search filters, deal labels and airline price trackingJul 12, 2016 by Greg Sterling New tools are intended to respond to increase in mobile travel traffic and bookings. […]
SearchCap: Google AdWords texting ads, Google health expands & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords testing click to SMS ad extensionJun 17, 2016 by Barry Schwartz Wouldn’t it be cool to allow prospects to text you for more information? Well, Google is now testing […]
Tell Google Why You Want More Than 90 Days Of Search Analytics Data
Despite having a way to export your Search Console data and the Search Analytics API, Google wants to know why you want more data directly in the Search Console.
Google Hires More SEOs
Google is now hiring contract SEOs through a hiring agency to work on the Google Store.
Search In Pics: Google Branded Delorean, Android Cleaning Bot & Passover Doodle
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
SearchCap: The Day In Search, November 18, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google+ Expands Search Options, Adds Trending Topics To Search Results Google+ has made a few tweaks to how its search function operates, and has added the obligatory trending topics its search […]
Search In Pics: Android Wedding, Yahoo Security & Google Clouds
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.