How to measure Google Demand Gen against the right goals
Set meaningful KPIs, align creative with campaign goals, and use clearer reporting to evaluate your upper-funnel Google Ads investment.
Topic: Google
Why the For You Page deserves SEO attention
Your branded search traffic has a backstory. Social feeds shape demand and brand preference that last-click reporting can miss.
AI and local search: The new rules of visibility in 2027
Every location has to earn its place in an AI answer. Accurate data, local context, and trust signals help your brand make the shortlist.
Google Merchant Center adds warranty attribute for product listings
Google Merchant Center’s new warranty attribute helps retailers share product coverage details and meet local advertising regulations.
Google Ads extends Demand Gen cost adjustments from 3 weeks to 60 days
Google Ads extends Demand Gen cost adjustments from three weeks to 60 days, helping eligible campaigns manage costs during the learning phase.
Six steps to win at real estate SEO
Master real estate SEO to attract qualified buyers and sellers directly to your business, outrank listing sites, and dominate local SERPs.
How to launch an awesome SEO campaign
How to start an SEO campaign from scratch. Includes LOTS of real life examples and case studies.
Google begins testing ads in AI Mode for users with Personal Intelligence enabled
Google is testing personalized ads in AI Mode using insights from connected apps, while maintaining user privacy protections and opt-in controls.
Google Ask Maps: How to make your business easier to recommend
Help Google understand when your business meets a customer's needs by addressing information gaps across your GBP, reviews, and website.
Canonicalization and SEO: A guide for 2027
Google doesn't always choose your preferred URL. Find out why, fix conflicting canonical signals, and keep your content visible in search.
How to conduct an AI + SEO competitor analysis in 2026
Competitor analysis is an essential part of SEO. This guide will explain why you need to analyze your competition and how to do it.
How to become an SEO expert
Want to become an SEO specialist? This guide will teach you all about SEO certifications, learning frameworks, different approaches, and emerging trends in the SEO industry.
Step-by-step SEO marketing plan template
Follow this step-by-step SEO marketing plan template to get higher Google rankings and more organic search traffic.
Google updates AI Mode and AI Overview with more links, context, carousels, and information on creators
Google also said preferred sources usage has grown by 7X.
Google launches Universal Cart across Search and Gemini for easier shopping
Google's Universal Cart brings shopping across Search and Gemini into one place, helping shoppers track products, discover savings and simplify checkout.
How entity confusion can hurt your brand’s AI visibility
One brand, two identities, zero AI recommendations. A study reveals why knowing a brand and recommending it are two very different things.
Google Ads API v26 launches with Search Lift measurement and new campaign controls
Google Ads API v26 adds Search Lift measurement, new Performance Max features and a faster twice-monthly release schedule.
Make every page count before publishing more for SEO
Focus on search intent, content gaps, and business impact to decide which pages to improve, consolidate, remove, or create.
We analyzed 5,000+ Google Ads accounts: Seasonality adjustments backfire on Black Friday
...and how AI agents can help you get ready for BFCM 2026.
How to get backlinks with guestographics
How to get backlinks by leveraging "guestographics": infographic marketing with a twist.
Five great local SEO tools to maximize your visibility in 2026
Discover the five best local SEO tools. We review them in detail so you can choose the one that fits your business needs.
Google Merchant Center introduces new store address attribute for local inventory
Google Merchant Center now requires a store address attribute for local inventory ads and free listings to improve product-to-store accuracy.
Google Ads introduces automotive model feeds for vehicle manufacturers
Google Ads’ new automotive model feeds let eligible vehicle manufacturers showcase vehicle images, pricing and features directly in Search ads.
Google Ads introduces channel prioritization and budget allocation controls
Google Ads is introducing new channel prioritization and budget allocation controls, giving advertisers more flexibility over campaign spending.
Organic growth in ecommerce in 2027
Build an ecommerce growth loop that connects AI shopping recommendations, conversion, packaging, customer retention, and brand recognition.
Gemini 4 Argon rolling out in Google AI Mode & Gemini
This is currently rolling out to Google AI Pro and Ultra subscribers globally.
Killer YouTube video description template
Free YouTube description template to help increase your YouTube video views and drive traffic back to your site.
How to use AI for writing exceptional content (Seven best practices)
Use AI to write content that actually stands out. Learn 7 timeless writing practices AI supports—straight from the Backlinko editorial team.
I tested 11 AI search engines: Only these four made the cut
Every AI search engine answers differently, so I set out to find the best (and provide tips on how to get your brand mentioned).
I tested six AI content tools: These are the ones worth using
We’ve tested 20+ AI writer tools and narrowed our recommendations down to 6 of the best.
Google Ads API moves to twice-monthly releases starting with v26
Google Ads API is moving to twice-monthly releases, giving developers faster access to new features without increasing migration requirements.
Google Ads adds Search terms and ad combinations report for AI Max
Google Ads’ new AI Max report gives advertisers clearer insights into search terms, ad copy and landing pages
Google Tag Manager update promises faster websites and simpler tracking
Google Tag Manager now enables faster data collection, improved website performance and simpler tracking management.
Your SEO recommendations have an expiry date
That SEO recommendation made sense months ago. Does it still? Here's what to check before committing time and resources to implementation.
Google Discover to become a proactive, hyper-personalized concierge experience
A new Google job opening hints that Google Discover may change from being a feed of content to a personal concierge.
The global consistency paradox: Building local E-E-A-T for AI search
Standardized websites can hide the expertise that makes your brand credible in each market. Here's how to identify and close those gaps.
Google Search Console reporting date selector is broken
The preset date filters do work but not the custom date range filter in the performance report.
Microsoft-Decision-1 being experimented with in Copilot and Bing
Microsoft-Decision-1 is Microsoft's latest AI decision-scoring model and it already being used in production environments.
Impact of bad responses in Google Reviews
Received a bad Google review? How you reply matters! Find out how a poor response can negatively impact your business and how to respond effectively.
Google Ads tests AI-powered campaign creation using natural language
Google Ads is testing an AI-powered campaign setup that lets advertisers describe their goals in natural language