Microsoft-Decision-1 being experimented with in Copilot and Bing
Microsoft-Decision-1 is Microsoft's latest AI decision-scoring model and it already being used in production environments.
Topic: Google
Impact of bad responses in Google Reviews
Received a bad Google review? How you reply matters! Find out how a poor response can negatively impact your business and how to respond effectively.
Google Ads tests AI-powered campaign creation using natural language
Google Ads is testing an AI-powered campaign setup that lets advertisers describe their goals in natural language
Google Ads tests automated bidding for Video Reach campaigns
Google Ads is testing automated bidding for Video Reach campaigns, allowing advertisers to maximize reach without manually setting a Target CPM.
Google Ads gives Demand Gen advertisers a way to keep Lookalike targeting restrictions
Google Ads is shifting Demand Gen Lookalike audiences toward AI-driven targeting while preserving stricter controls as an option.
Consolidate or segment? A Performance Max decision framework
Too much consolidation wastes spend. Too much fragmentation hurts optimization. Find the right balance for your Google Ads account.
AI search is helping people ask bigger questions. Is your brand ready?
As AI search becomes more personalized, understanding customer needs, motivations, and context is becoming essential to earning visibility.
Google Ads adds automatic text overlays to Demand Gen video ads
Google Ads is adding automatic text overlays to Demand Gen videos, giving advertisers new creative options.
Google launches Display & Video 360 Structured Data Files v11 with expanded targeting
DV360’s latest update expands audience and location targeting, improves YouTube campaign support and bulk management capabilities.
Cost per action (CPA) marketing: The ultimate guide [Updated]
A complete guide to CPA marketing from someone that’s actually done it.
10 ways to create helpful content + examples and checklist
Use these 10 proven strategies to create helpful content that meets Google’s standards and earns lasting traffic.
What Google AI Mode follow-up questions reveal about your content
Generic service pages give AI little to work with. Here's how to uncover the facts, insights, and expertise that set your local content apart.
How to create SEO-friendly URLs
How do you make sure that your URLs are SEO friendly? This detailed guide has you covered.
The PPC marketer’s guide to Google’s Meridian
Traditional marketing mix models struggle with paid search. Google's Meridian uses geo-level data and search signals to address blind spots.
YouTube expands Masthead ad eligibility to online gambling advertisers
Starting October 21st, YouTube will allow certified online gambling advertisers to run Masthead ads, expanding eligibility beyond sports betting.
Google Ads lets advertisers preview AI Max-generated ad copy before opting in
Google Ads now lets advertisers preview up to 10 AI-generated headlines and descriptions before enabling AI Max text customization.
Google Ads introduces commerce audience sharing for retail media
Google Ads now lets retailers share first-party audience segments with brands and sellers for more targeted retail media campaigns.
Google Ads adds AI-powered insights to experiment reporting
Google Ads now uses AI to summarize experiment results, highlight key insights and recommend next steps for campaign optimization.
Google Ads adds video impressions and funnel reporting to Overview page
Google Ads adds video impressions to conversion paths and new funnel-stage reporting for deeper campaign insights.
LinkedIn SEO tips: Optimize your profile and content
Unlock the secrets of LinkedIn SEO! Learn how to optimize your profile & content to boost your professional visibility.
Google AdMob outage traps users on black screens with no way to close ads
Google investigates an AdMob bug trapping iOS and Android users on black screens with no way to dismiss ads.
How to do SEO for contractors (Five steps + examples)
Learn how contractors can attract more local leads with proven SEO strategies. Step-by-step guide to improve your online visibility and grow your business.
Google Search disclosed its UGC Fresh Data Program
The UGC Fresh Data Program is an initiative designed to help platforms display fresh, high quality, and authentic user-generated content (UGC) across various features on Search, Google said.
How to write a blog post: The definitive guide
A step-by-step guide to writing a blog post that people read and share.
TikTok SEO: How to optimize for search and the For You Page
Let's take a look at TikTok SEO, and how you can apply classic search engine optimization tactics to rank higher in TikTok search results and on Google.
What are orphan pages?(How to find & fix them)
Discover how orphan pages hurt your SEO and learn exactly how to find and fix them. Start improving your rankings today.
Do exact match domains have value in 2027?
Exact match domains aren't an SEO shortcut anymore. That doesn't mean a good domain has stopped being valuable.
How to plan 2027 when traffic is down and AI won’t attribute
Traffic is down, attribution is broken, and the final budget meeting is in three weeks. Here's what to bring.
Google September 2026 spam update done rolling out
This update took almost 2 weeks to roll out and seemed pretty impactful.
How to do SEO for your new website [10-step guide]
Learn 10 steps to optimize your website for search engines. Boost visibility and attract organic traffic. Start your SEO journey now!
28 AWESOME content marketing tools
Deciding what content marketing tools to add to your suite in 2026? Check out this updated list of the best free and paid tools.
SEO for roofers: Six step guide to attract more leads
Learn proven SEO strategies to grow your roofing business. Get step-by-step tips to rank higher, attract local leads, and beat your competition.
Keyword analysis: The complete guide
Take your keyword research to the next level with keyword analysis. Find out how to identify relevant keywords that will drive traffic.
Seven top Google Analytics alternatives (Free and paid)
Explore top Google Analytics alternatives, including free and paid options. Compare features to find the best tool for your website.
Google opens Conversion Lift to Search and Performance Max
Google is making incrementality testing more accessible by opening self-serve Conversion Lift measurement to eligible Search and PMax campaigns.
Google Ads adds new AI Max columns for deeper campaign analysis
New AI Max reporting columns give advertisers more visibility into targeting, location and brand settings across their campaigns.
Google Ads tests new Direct Offer asset for AI Mode promotions
Google Ads’ new Direct Offer asset lets advertisers serve targeted promotions to high-intent shoppers directly within AI Mode.
SEO for plumbers: How to rank higher and get more customers
Learn proven SEO tactics to help your plumbing business rank higher on Google and attract more local customers organically.
57% of beauty consumers don’t start with Google Search
Google, social, and AI aren’t replacing one another. They play different roles in the same journey, with big implications for search strategy.
The top 10 tools for PPC management in 2027
See which tools can help you analyze accounts faster, streamline workflows, collaborate with clients, and spend more time on PPC strategy.