Breaking into SEO starts with creating your own opportunities
Your projects can build a portfolio, your publishing can build credibility, and your relationships can lead to jobs, clients, or partnerships.
Topic: Google
Google Display migration to Demand Gen: How to protect your ad budget
Demand Gen removes familiar Display controls. See what changes, what to audit, and how to limit wasted spend after migration.
Shopify SEO: The complete beginner’s guide
Learn how to rank your Shopify store in Google with this comprehensive Shopify SEO guide.
SEO-friendly website design and development
A thorough guide to making sure that your website design and development is 100% SEO-friendly.
Google Ads tests Video Campaign Groups for cross-campaign reach and frequency
Google Ads’ new Video Campaign Groups help advertisers manage reach and frequency across multiple Demand Gen campaigns.
Google rolls out Merchant Center UCP integration hub in the U.S.
Google is giving U.S. merchants new options to connect carts, checkout and customer identity through its UCP integration hub.
Search engine positioning
What is search engine positioning? And why is it important? Learn everything you need to know right here.
Does your website need an llms.txt file? + How to create one
The jury's out on whether llms.txt help AI models understand your content, but there are reasons you may still want to use it. Let's dive in.
Google shares preferred source follower data via email
Google is also asking if you want these reports in Search Console via a survery.
How to do a website audit in five steps (+ Checklist)
Boost your site’s SEO and conversions with this website audit guide. Find hidden issues and get a free checklist to improve performance.
35 common SEO interview questions (And how to answer them)
Ace your SEO job interview with our guide featuring 35 top questions and helpful answers provided by expert SEOs.
Google Ads can now calculate Target ROAS from profit margins
Google Ads’ new Target ROAS calculator uses profit margins to help advertisers set bidding targets around profitability.
Top PPC tactics to try for all levels of AI adoption
Whether you’re using AI for insights, as a campaign copilot, or to automate tasks, these tactics can help you get more from your campaigns.
Google warns against using fake author information on your content
Google wrote in its documentation to "avoid using deceptive authorship information."
Google Search Console performance report filter allows selection of multiple countries
Google now lets you select multiple countries at the same time when filtering the performance report within Google Search Console.
Subdomain vs subdirectory: Which is better for SEO?
Should you use a subdomain or subdirectory? Learn how each impacts SEO and get expert-backed guidance to choose the best structure for your site.
Commercial intent keywords: What they are and how to rank
Learn how to find buyer intent keywords and evaluate commercial intent for a set of keywords.
What is video content? And why it’s super important right now
An overview of video content and how it fits into the content marketing landscape.
Google changes view-through conversion reporting for Demand Gen Display ads
Google is changing how Demand Gen Display ad views are counted for view-through conversion attribution.
How to write SEO-friendly meta descriptions
Learn how to write meta descriptions that are SEO-friendly. And lead to more organic clicks.
Google Search shares data on how long crawling, indexing and serving takes
Google broke down the general timing it takes for various Google Search tasks take, both in terms of average time and longest time.
Content strategy in six steps: A practical guide
Learn how to build a content strategy that aligns with buyer intent, drives traffic, and boosts conversions.
Top five YouTube keyword tools (Field-tested for growth)
Unlock YouTube growth with smart keyword research. Optimize your video titles, descriptions, and tags using top tools to boost engagement.
Want lasting AI brand visibility? Stop looking for hacks
Build durable organic growth by aligning teams around authority, entity consistency, technical foundations, and real customer intent.
How to build topic clusters for SEO and AI search
Learn how to build a topic cluster that gets ranked, gets cited, and drives pipeline, plus the mistakes that can ruin your program.
Why Google is pushing advertisers toward demand-led budgeting
Viral trends and weak brand loyalty can quickly shift demand. Google’s answer is flexible budgets backed by ROI targets and AI guardrails.
AI usage surges 6X for local search, fragmenting the digital ecosystem
Local search behavior now straddles multiple platforms, with consumers traversing a 'verification loop' to find actionable information.
Toxic backlinks: How to spot and avoid them
Bad backlinks can hurt your site’s rankings and reputation. Learn how to identify toxic links, avoid penalties, and protect your SEO.
Organic traffic: What it is and how to increase it (Six ways)
Organic traffic brings high-intent visitors to your site – without the ad spend. Learn what it is, how to measure it, and six proven strategies to increase your organic traffic.
Google Ads loosens business name rules for some advertisers
Google is giving eligible advertisers more flexibility to use recognized brand names that don’t exactly match their destination domains.
Google Ads brings A/B testing to Performance Max asset groups
You can now run controlled creative experiments in PMax to measure whether changes to creatives actually improve performance.
Google Ads will automatically pull promotions from advertisers’ websites
Google will soon automatically turn eligible website deals and coupons into promotion assets for Search and PMax campaigns.
Google Ads adds AI-powered campaign localization for international expansion
Google's Generative AI can now translate Search campaign assets, keywords, images and landing pages for new international markets
ChatGPT adds virtual try-on for clothes and accessories
Shoppers can now visualize clothing and accessories on themselves and save products for later without leaving ChatGPT
10 types of keywords with examples (+ How to find them)
Discover the 10 essential types of keywords to boost your SEO strategy. Learn how to effectively shape your content for better results.
What are pageviews? (How to track and improve them)
Learn what pageviews really mean, how they compare to sessions and users, and why they’re not the most important metric to focus on in your analytics.
How to decide which ecommerce categories deserve more internal links
Your site structure may reflect yesterday’s priorities. Find the gaps and use targeted internal links to support today’s business goals.
Google says main content is critical and describes how search quality raters evaluate it
Google has updated the creating helpful, reliable, people-first content help document with more information.
Your AI search visibility keeps changing: Here’s what to do about it
AI citations shift across prompts and platforms. Here's how to find the signal, reduce false alarms, and make better visibility decisions.
Google Search now says it’s critical to manually factcheck and review all AI-generated content for accuracy and trustworthiness
Google has updated its AI-generated content guidelines for Google Search.