3 changes coming to Google Ads automated extensions
The way Google Ads automated extensions work is changing. Here’s what you need to know.
Topic: Google
Google ad label experiment makes it easier to distinguish paid results
The design is a throwback to 2017’s green, boxed ad labels.
YouTube reveals 2022 roadmap for shopping features, Shorts and more
Expect shoppable videos, Live Shopping and heavier shopping integration on the YouTube app.
How to create a multi-site indexing monitoring system using the URL Inspection API and Analytics Edge
In this tutorial, you'll learn a step-by-step process you can use to create a multisite URL Inspection monitoring system.
Optimizing Core Web Vitals: Why real-user monitoring is key
With Core Web Vitals now a key factor in search rankings for mobile and desktop, publishers must act now to safeguard traffic and revenue.
Google Ads API v10 is now available
Additions include general availability for Smart Campaigns and support for Local Service Ads campaigns in open beta.
How marketers can create a holistic search strategy
SEO and PPC teams can empower each other when they work together. At SMX Next, Allison Duvall and Hannah Johnson of Merkle shared how marketers can create holistic search strategies.
Google tests bulleted lists in ads
Screenshots of the test show up to three bullet points beneath the headline.
Google gives more visibility to local news publishers
Google search may show local news stories more often in Top Stories. Google News Showcase also gets updates.
Expect more messages in Google Search Console
Google said it finished the migration of all the messages into the new Search Console interface.
Google adds Journeys to Chrome: search your history by topic
Want to resume searching for topics you did days or weeks ago? Google Chrome's new Journeys feature makes it easy to do.
Google launches revamped Search Ads 360
The new Search Ads 360 supports Performance Max and Discovery campaigns, includes a refreshed UI and greater support for other search engines.
Google Search Console performance reports data issue may impact analytics
This issue was between February 1st through February 3rd and did not impact your rankings.
Google tests Buying Guides in mobile search results
Buying Guides may present visibility opportunities for your content marketing campaigns.
Google says Shopify sites are in a good crawling state after reports of stalled crawling
Google Search Console's crawl stats report showed Google stopped crawling many Shopify sites last week.
8 SEO tools to get Google Search Console URL Inspection API insights
Discover some free tools, SEO crawler integrations, and scripts to leverage with Google Search Console URL Inspection API insights.
Are you showing Gmail ads to customers who have unsubscribed?
Running Discovery, Smart Shopping, or Performance Max campaigns? Want to avoid hearing from angry customers? Then read this.
Enhanced conversions: Google tests global site tags with automatic collection
This feature may be particularly useful for SMBs that might not otherwise be able to implement enhanced conversions manually.
Shopify SEO Guide: How to increase organic traffic to your store
SEO tips to fully optimize your Shopify site for higher rankings and more sales.
How marketers can best optimize their Google Shopping ads
Google Shopping is a great commerce platform, but too few marketers take the time to optimize their ads. At SMX Next, Anastasia Sorokina and Basheer Bergus show how brands can improve their customers' shopping experiences.
How Google uses artificial intelligence In Google Search
From RankBrain, Neural Matching, BERT and MUM - here is how Google uses AI for understanding language for query, content and ranking purposes.
4 things to beware of with Google’s Performance Max automated campaigns
Google’s made it easier than ever to run PPC ads. But beware of these pitfalls.
Performance Max campaigns get support in Data Studio
Google continues its streak of Performance Max-related updates, putting its weight behind the new campaign type.
Google Q4 search ad revenue: $43.3 billion
Alphabet announced revenue of $75 billion in Q4 of 2021. Of that, $61.2 billion came from Google advertising.
Google finally launches revamped Partners program
After nearly two years, the new Partners program requirements have taken effect and Google will notify all Partners of their current status.
Google Search Console snapshot in search results now can show domain properties
You may start seeing this snapshot show up more often because Google now supports more verification methods.
Google opens up about how Maps review moderation works
Google’s overview details why it might update its policies, how it enforces them and the role of machines and humans in content moderation.
How marketers can adjust to redefined keyword matching
Keyword matching has changed, but not all campaigns are ready to use them effectively. At SMX Next, Aaron Levy shows how marketers can leverage modern match types.
Microsoft rolls out portfolio bid strategies and automated integration with Google Tag Manager
Advertisers on Microsoft’s platform have two more ways to save time that might otherwise be spent adjusting and configuring their campaigns.
Auto-tagging added to Google Merchant Center free listings
Tagging adds URL parameters to your tracking URLs for better analytics and measurements.
To disavow or not? Getting it right, 10 years later.
Determine whether a link disavow is needed and avoid costly mistakes.
Google Ads creates unified advertiser verification program
Google will combine its advertiser identity and business operations verification programs under a unified Advertiser verification program.
Pinterest rolls out AR ‘Try on’ feature for furniture items
Initially launched for beauty products, users can now see what products from Crate & Barrel, CB2, Walmart, West Elm and Wayfair look like in their homes before they buy.
Recommendations roll out to Discovery campaigns
Google Ads also launched auto-applied recommendations for manager accounts and more recommendations for Video campaigns.
Google releases URL Inspection Tool API
You can now programmatically access the data you'd request from the URL Inspection Tool within Google Search Console.
Google merges its SafeSearch help information into a single new document
Google expanded the document to explain how SafeSearch works, added some troubleshooting but the overall guidance has not changed.
‘Untitled’ search results sending users to spam sites, Google ‘working on it’
There are multiple reports about 'Untitled' title tags appearing in Google's search results that redirect users to spam sites.
Messy SEO Part 6: Pillar pages and topic clusters
In Part 6 of our series, we detail the process behind crafting pillar pages for MarTech to better organize our topical coverage.
Building trust builds brands: SEO link-building strategies that work
Rise above the competition with creative, effective and sustainable link-building strategies.
Google allows ads for sports betting in Louisiana
Advertisers must be state-licensed and certified by Google to run gambling ads.