The Periodic Table of SEO Success Factors: 2017 edition now released
Mobile, direct answers & site speed factors gain greater weight.
Topic: Google
Chapter 8: Social media & ranking in search results
Using links as an off-the-page ranking factor was a great leap forward for search engines. But over time, for a variety of reasons, links have lost some of their value. Some sites are stingy about linking out. Others block links to help fight spam. And links get bought and sold, making them less trustworthy. Enter […]
Google News spammed with drug spam, dating sites & more
Beware: The Google News health section is now filled with a lot of hacked content and spam.
Google Posts for small businesses moves to Google My Business
Google has moved the management location of Google Posts and the company hopes to expand Posts to more businesses and organizations.
SearchCap: AMP, YP SEO product & PPC budgeting
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Do SMB websites matter anymore? YP doubles down on ‘yes’ with new ‘pro’ SEO productJun 9, 2017 by Greg Sterling Company says program resulted in a page one ranking on Google […]
Search in Pics: Marissa Mayer’s Yahoo birthday, Bing soccer match & Google stylish offices
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. On Marissa Mayer’s birthday, Yahoo decorated her office: Source: Twitter Bing soccer matches: Source: Twitter Fancy […]
SearchCap: Siri disappointment, link referrers & LiveRamp IdentityLink
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: WSJ: How Siri went from virtual assistant market leader to laggardJun 8, 2017 by Greg Sterling Internal cultural issues and employee departures have impacted Siri’s evolution. Voice search becomes voice action: […]
WSJ: How Siri went from virtual assistant market leader to laggard
Internal cultural issues and employee departures have impacted Siri's evolution.
LiveRamp adds people-based search targeting to IdentityLink
Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google AdWords.
SearchCap: Google redesign local panels, AdWords roadmap & artificial intelligence
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google has officially rolled out a new tab-based local panel with quick access to reviewsJun 7, 2017 by Barry Schwartz Users can toggle between a local listing’s overview details and their […]
Online Advertising Glossary
Welcome to our Online Advertising Glossary. Use it to cut through the jargon (and keep ahead of the competition).
Google has officially rolled out a new tab-based local panel with quick access to reviews
Users can toggle between a local listing's overview details and their reviews in the Google search results.
How AI is disrupting major industries
Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in fear of their metallic overlords. Or two, a utopian futurist society where humans are freed from mundane labor and complex challenges are solved by machines. Wherever you fall on the AI anxiety spectrum, the […]
SearchCap: Bing Ads management, Apple Maps updates & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Beginners’ guide to Bing Ads management Jun 6, 2017 by John E Lincoln Considering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for […]
Apple Maps adds indoor mapping for malls and airports, Do Not Disturb mode
Google and Bing already offer similar indoor maps.
Wall Street Journal’s Google traffic drops 44% after pulling out of First Click Free
Despite less traffic, paid subscriber conversion said to be up fourfold.
SearchCap: Retail SEO, B2B searches & green Google logo
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Three ways B2B manufacturers can capitalize on ‘Made in the USA’ searchesJun 5, 2017 by Dianna Huff In the third and final installment of her three-part series on marketing American-made products, […]
Google logo goes green to promote the company’s first official environmental report
Today's animated Google logo leads to 72-page report outlining Google's commitment to environmental sustainability.
The perfect structure for managing profitable shopping ads
When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision now could hamper your future efforts. So if you’re new to managing shopping ads, or you’re looking for some fresh ideas to revive underperforming campaigns, I’ll show you my ideal shopping […]
Josephine Baker Google Doodle honors Jazz Age icon & highlights her civil rights work
Born on this date in 1906, Baker was one of the most photographed women of her time.
SearchCap: Google ends ODP description, EU fines Google & local best practices
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Business profile and review best practices from TripAdvisor and YelpJun 2, 2017 by Greg Sterling Businesses that complete their profiles see 5x the customer leads each month. Gilbert Baker Google doodle […]
Gilbert Baker Google doodle celebrates LGBT-rights activists & creator of the iconic rainbow flag
In honor of Gay Pride Month, Google has adorned its LGBT-related search results with rainbow flag imagery.
Google officially stops using DMOZ for source of search results snippets
With that, you no longer need to worry about using the NOODP directive to prevent Google from using your DMOZ description.
EU ready to fine Google billions in shopping search antitrust case [Report]
In one of three active cases, the company faces potential fines of up to $9 billion.
Search in Pics: Google big beach chair, street view cake & game room
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google street view 10 year anniversary cake: Source: Twitter Google game room with ceiling of chess […]
SearchCap: Bing Visual Search, Microsoft expands Bing Rewards to UK & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Visual Search lets you search specific objects within images Jun 1, 2017 by Matt McGee Bing joins Google, Pinterest and others in upgrading its image search capabilities. Microsoft expands its […]
Bing Visual Search lets you search specific objects within images
Bing joins Google, Pinterest and others in upgrading its image search capabilities.
Microsoft expands its Bing Rewards loyalty program to the UK
Bing's incentive program will also launch in France, Germany and Canada soon.
SearchCap: Google’s latest Smart Bidding option, Zaha Hadid Google Doodle & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 7 great reasons to attend SMX Advanced in 2 weeks May 31, 2017 by Search Engine Land Search Engine Land’s SMX Advanced is just 2 weeks away. Don’t miss your only […]
Google adds Maximize Conversions automated bid strategy in AdWords
The newest Smart Bidding option aims to increase conversion volume and will spend a campaign's daily budget in pursuit of that goal.
Google’s latest search update gives art lovers a deeper dive into the masterpieces
Google's Search team worked with its Arts and Culture team to improve art-related searches and create a new Street View feature for art museums.
Zaha Hadid Google doodle honors first woman to win the Pritzker Architecture Prize
Born in Iraq, Hadid studied art and architecture at the Architectural Association in London.
SearchCap: Google tests personal search, featured snippets CTR & Google Attribution
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds ‘Personal’ search filter, then drops itMay 30, 2017 by Barry Schwartz Google tests a personalized version of their search results for signed-in Google users. Did you see it? Google […]
Google Attribution: What search marketers need to know
The new attribution solution announced last week offers more insights and functionality than currently available in AdWords or Analytics.
Google adds ‘Personal’ search filter, then drops it
Google tests a personalized version of their search results for signed-in Google users. Did you see it?
SearchCap: Search trademark issues & search pictures
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Initial Interest Confusion rears its ugly head once more in trademark infringement caseMay 26, 2017 by Chris Silver Smith Columnist Chris Silver Smith details recent trademark infringement cases in which site […]
Search in Pics: Google drum set, a deep blue room & Google sneakers
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google deep blue meeting room: Source: Twitter Google elephant march wallpaper: Source: Instagram A dog wearing […]
SearchCap: Google link warning, in-store sales & more SEM
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Top 10 agency considerations for marketing automationMay 25, 2017 by Digital Marketing Depot You’ve decided to implement a marketing automation platform…great! This white paper from SharpSpring details 10 things your agency […]
Google warns against misusing links in syndication & large-scale article campaigns
If the primary purpose of distributing content is to gain links, both authors and publishers risk a Google penalty.
How to compare paid search and organic search without sounding foolish
Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners may want to believe.