Google seeks to humanize its brand with new “Google Assistant” female persona
She seeks to be a 'companion' that is 'always there but never in the way.'
Topic: Google
With Google Assistant & Google Home, Google seeks to win the hands-free generation of search
Having won on desktop and mobile, Google now wants to succeed in an entire new area: hands-free search, especially within homes.
Bing Ads opens pilot for device bidding
Bid adjustments for each device type will be available with bigger bid ranges for tablet and mobile.
WordPress.com adds “advanced” SEO tools, and it’ll make you smile
Need a reminder that a lot of business owners are still in need of basic SEO? WordPress.com's "advanced" tools offer exactly that.
SearchCap: Offline call data, AdWords budget creep & AMP fire hose
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Allstate: offline call data improved SEM performance and the customer experienceOct 3, 2016 by Greg Sterling Company generated increase in quality calls and lowered customer acquisition costs. 3 mysterious and scary […]
SearchCap: Penguin & link building, PPC leads & social
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What’s new and cool at Google from SMX East 2016Sep 30, 2016 by Mark Traphagen At this year’s SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what’s […]
What’s new and cool at Google from SMX East 2016
At this year's SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what's coming to AdWords and Google Analytics. Columnist Mark Traphagen was on hand to cover the highlights.
Authority & link building with real-time Penguin
Google recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist Marcus Miller explores what this means for SEO and link building.
Search in Pics: Google & YouTube cake, pumpkins & DJs
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. GoogleBot at the AngularConnect conference: Source: Twitter DJs in suits at a Google partners party: Source: […]
SearchCap: Google Penguin recoveries, voice enabled maps & Landy Awards
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google says Penguin recoveries have started to roll out nowSep 28, 2016 by Barry Schwartz Have you been waiting two or more years to recover from your Penguin penalty? Google said […]
iProspect, Razorfish, Wolfgang Digital earn multiple wins at 2016 Landy Awards
For iProspect, it's the second straight year with multiple awards as Search Engine Land again honors the best in search marketing.
The myth of the duplicate content penalty
There is a lot of confusion surrounding how Google handles duplicate content, but columnist Patrick Stox aims to clear it up once and for all.
Google Maps app adds “Ok Google” voice command activation for hands free directions
Google improves voice search while using the Google Maps app.
Ladislao José Biro Google doodle honors the inventor of the ballpoint pen
A journalist by trade, Biro received a patent for the ballpoint pen in 1938.
Google says Penguin recoveries have started to roll out now
Have you been waiting two or more years to recover from your Penguin penalty? Google said the recoveries are starting now.
SearchCap: Google Penguin & disavows, search ad news & Amazon search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Penguin doesn’t penalize for bad links – or does it?Sep 28, 2016 by Barry Schwartz You technically no longer need to use the disavow file to help fix your Google […]
Report: Amazon grows lead as product search engine of choice
94 percent of consumer-survey respondents said they planned to shop on Amazon this holiday season.
Google Penguin doesn’t penalize for bad links – or does it?
You technically no longer need to use the disavow file to help fix your Google Penguin issues - here is why.
Google announces slew of search ads and Analytics updates at SMX East
New audience targeting solutions, a free version of Optimize 360 and more.
Google: AMP will override app deep links for the foreseeable future
Even if your user downloads your app, which has app indexing deployed, Google will show them the AMP page over your app page.
SearchCap: Google iOS app, broken AMP & Apple results
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google iOS search app adds Touch ID for reentering your private searchesSep 27, 2016 by Barry Schwartz Google’s iOS search app can unlock your incognito mode private searches using Touch ID. […]
Google iOS search app adds Touch ID for reentering your private searches
Google's iOS search app can unlock your incognito mode private searches using Touch ID.
Google AMP breaks the desktop search results
Looks like a bug with Google's desktop search results were caused by accelerated mobile pages showing up in the desktop results.
Google News ‘Lite’ mode app launches for slower internet connections
A new 'lite' mode is available in India for the Google News Android app. It uses one-third of the data of the full mode.
When is Google’s birthday? Google turns 18 & makes itself a doodle to celebrate
Designed by doodler Gerben Steenks, the animated doodle leads to a search for "when is Google's birthday."
Google My Business API adds features in version 3.1
Version 3.1 of the Google My Business API is now out. Here is what is new.
SearchCap: Google cross-device retargeting, science datasets & JavaScript SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to roll out cross-device retargetingSep 26, 2016 by Ginny Marvin Cross-device remarketing for signed-in users will roll out over the next few months. Case study: JavaScript blocking Google’s view of […]
Google to roll out cross-device retargeting
Cross-device remarketing for signed-in users will roll out over the next few months.
Google adds new schema named “Science Datasets” for marking up scientific or government data
A new Google pilot program now allows publishers to describe CSV and other tabular datasets for scientific and government data.
How to register to vote Google doodle marks National Voter Registration Day
Today's animated Google doodle surfaces the state-by-state voting guide Google launched in August.
Google brings store visits to Google Display Network, debuts cross-device retargeting
Google says that it can deliver 99 percent location accuracy at 200 million stores globally.
SearchCap: Google Penguin live, Bing Ads Editor shopping & El Santo
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates Penguin, says it now runs in real time within the core search algorithmSep 23, 2016 by Barry Schwartz The latest announced release, Penguin 4.0, will also be the last, […]
Bing Ads Editor now supports Shopping campaigns
A new Shopping settings tab is now available in the editor panel.
Search in Pics: Google pills, sleep cot & Elle Exxe performs
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google pills: Source: Instagram Google Doodle postcards: Source: Twitter Google sleep cot: Source: Instagram Google Chrome […]
Google updates Penguin, says it now runs in real time within the core search algorithm
The latest announced release, Penguin 4.0, will also be the last, given its new real-time nature.
El Santo Google doodle honors Mexican wrestler Rodolfo Guzmán Huerta
Credited with popularizing the Mexican sport of lucha libre wrestling, the legendary wrestler would have been 99 years old today.
SearchCap: AdWords call tracking, SEO failures, & SERP tools
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Setting up AdWords website call conversion tracking just got a bit easierSep 22, 2016 by Ginny Marvin Track calls from the phone number on your website with a couple of pieces […]
Setting up AdWords website call conversion tracking just got a bit easier
Track calls from the phone number on your website with a couple of pieces of code.
Autumnal Equinox Google doodle welcomes first day of fall in the Northern Hemisphere
To mark the Autumn season, Google brought back the same artwork from its Vernal Equinox doodle earlier this year.
SearchCap: Google app deep links, AMP reports & the Possum update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google will show AMP URLs before App deep link URLs in mobile resultsSep 21, 2016 by Barry Schwartz Your readers download your mobile app? Well, Google won’t be sending them to […]