SearchCap: AdWords Partners bug, AMP upsets publishers & SEO power

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Report: AMP causing monetization frustration among some news publishers
  Oct 28, 2016 by Greg Sterling

  Some publishers, such as CNN and The Washington Post, are having good experiences, however.

• Due to a bug, AdWords Partners are told their Search Ad specializations have expired
  Oct 28, 2016 by Ginny Marvin

  The bug is also affecting company specialization data in Partner accounts.

• The SEO power of portfolio entries, case studies & testimonials
  Oct 28, 2016 by Marcus Miller

  Content marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic.

• Micro-moments and beyond: Understanding and optimizing for consumer intent
  Oct 28, 2016 by Thomas Stern

  Want to reach search engine users in their moments of need? Columnist Thomas Stern explains his process for mapping keywords and content to the customer’s path to purchase.

• Search in Pics: Google bumper car, pop up stores & Halloween decorations
  Oct 28, 2016 by Barry Schwartz

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Partners pillow: Source: Instagram Google Halloween: Source: Instagram Source: Instagram Really big Android: Source: Google+ […]

• It’s not too late to maximize your Google Shopping in time for the holidays
  Oct 27, 2016 by Digital Marketing Depot

  Whether you’re a beginner or a paid search pro, it’s not too late to improve your Google Shopping campaigns in time for the holidays. Join us for this November 10 webcast and learn how to optimize for search success with Google Shopping ads. Our expert panel will discuss: how to create “quick wins” in your […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• ABM brings the right guests to the party; marketing automation keeps them engaged
• A Penguin’s Tale: Responding to the latest update
• It’s scary how many ways SEO can go wrong
• Look to Thanksgiving dinner for holiday shopping trends
• [Podcast] Marketing Land Live #33: Alex Hertel of Xperiel on marketing in the “Real World Web”
• Tumi’s chief digital officer shares how his org is built to go ‘beyond incrementality’
• Reddit launches ad targeting product based on site visits
• How consumers use reviews and what you can learn from them
• Amazon reports sales up 29% YoY, earning $32.7B in Q3 2016
• Google parent Alphabet’s Q3 beats expectations with $22.5 billion in revenue

Search News From Around The Web:

Industry

• Angela Merkel: internet search engines are ‘distorting perception’, The Guardian

Local & Maps

• Halloween with Google Earth, Google Earth Blog

Searching

• Google Testing Another New Layout, Search Engine Roundtable
• SearchResearch Challenge (10/28/16): Finding interesting uses for unicode/emoji search?, SearchReSearch

SEO

• Google’s Gary Illyes: We Don’t Have Overall Domain Authority In Our Rankings, Search Engine Roundtable

SEM / Paid Search

• Get Your Mobile PPC Ready For The Holiday Season, PPC Hero
• Google AdWords To Change Managed Access Levels To Administrative Access, Search Engine Roundtable
• Google Mobile Impression Share Declines as Expanded Text Ad Volume Spikes, Merkle

Search Marketing

• Video: Google Rankings, SEO, Penalties, HTTPS, AMP, AdWords, Maps & Bing Ads, Search Engine Roundtable

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.