The funnel flip: Why AI forces a bottom-up acquisition strategy
AI changed how the funnel works. Acquisition now starts at the bottom — build understanding, credibility, and reach in the right order.
Topic: Google
Google rolls out new AI safety features in Ads Advisor
Google adds AI features to Google Ads that automate policy fixes, security, and certifications to speed up campaigns.
SEO reporting outgrew Data Studio — here’s what comes next
Rigid dashboards are slowing reporting down. Learn how AI coding tools and APIs enable faster, more flexible SEO workflows.
How to measure Demand Gen creative impact with asset uplift tests
Platform reporting can mislead. Use controlled experiments to validate whether your Demand Gen creative is driving real conversion lift.
groas introduces a fully autonomous approach to Google Ads management
A distributed network of AI agents now manages eight figures in monthly ad spend, built on years of live campaign data most companies never get.
YouTube & Discover political ad rules updated
Google clarifies election ads are exempt from placement rules but still follow Google Ads policies.
Google tests video ads in local search results
Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches.
The digital PR duplication method: Rinse, reuse, repeat
Journalists are flooded with generic AI pitches. Here’s how to reuse winning structures to scale outreach that actually lands coverage.
Utility news content: How to win beyond clicks in AI search
Clicks are declining, but utility content still builds visibility and trust. Here’s how to adapt your newsroom strategy for AI search.
Google adds Read more links best practices
This was added to the search developer documentation.
Rand Fishkin: Zero-click search began long before AI
Fishkin also discussed AI’s unreliable answers, Google reducing organic visibility, and why early SEO offered more open opportunities.
Is Google Ads Asset Studio a game changer? Not so fast
Asset Studio speeds up ad creation, but limited control, workflow trade-offs, and shifting responsibilities complicate the picture.
Google Discover and the content discovery revolution transforming digital marketing
Google Discover is a personalized content feed that surfaces articles without a search. Learn how it works, where it appears, and how to optimize content for Discover traffic.
Advertisers are testing ChatGPT ads — but uncertainty remains high
Early ChatGPT ads are drawing interest but limited data and evolving features mean advertisers are still testing cautiously.
Google Ads API to require multi-factor authentication
Google’s new MFA requirement for the Ads API strengthens security but may require advertisers to adjust authentication workflows.
Google Ads tests direct Google Tag Manager integration for conversion setup
A new Google Ads integration with Google Tag Manager could make conversion tracking faster to set up and less prone to errors.
No-JavaScript fallbacks in 2026: Less critical, still necessary
Rendering isn’t always immediate or complete. Learn where no-JavaScript fallbacks still protect critical content, links, and indexing.
Microsoft makes it easier to import Google PMax campaigns
Microsoft is making it easier to expand Google PMax campaigns into Microsoft while gaining more visibility and control over performance.
Lead generation: The evolution from spray-and-pray to precision targeting
New to lead generation? This guide explains what lead generation is, common methods, types of leads, and how businesses turn interest into sales.
Google AI Mode in Chrome now lets you search deeper with fewer tabs
Google Chrome now has a new side-by-side mode, search across tabs, and multi-input tools.
Gemini helped Google block more than 99% of bad ads before they ran
602 million scam ads were removed, and 24.9 million accounts were suspended, according to Google's 2025 Ads Safety Report.
How to fix a suspended Google Merchant Center account
Identify why your Merchant Center was flagged, audit your site and feed, and fix issues before requesting a review.
Why log file analysis matters for AI crawlers and search visibility
Track how AI crawlers access your site, identify crawl gaps, and understand what content gets missed using log file data.
Why your Google Ads results keep repeating the same outcomes
Google Ads is trained by what you reinforce over time. That’s why results repeat — it learns what gets funded and sustained.
March 2026 Google core update more volatile than December — here’s what changed
Nearly 80% of top results shifted as Google’s latest update hit aggregators and boosted brands, official sites, and data-rich sources.
Google adds campaign-level filtering to bulk ad review appeals
Google is giving advertisers more control over policy appeals, helping them speed up reviews and avoid resubmitting outdated ads.
Agentic engine optimization: Google AI director outlines new content playbook
A Google Cloud AI director is urging teams to rethink SEO for the age of AI agents, introducing a framework for how machines consume content.
Google to retire Dynamic Search Ads in favor of AI Max
Google will stop allowing new DSA creation in September and auto-migrate DSA, ACA, and broad match campaigns to AI Max.
Google spam reports can trigger manual actions, may be shared with site owners
Google said whatever you write in the spam report will be shared with the site owner to provide them with context for the manual action.
The new PPC playbook: From media buyer to profit engineer
Platforms run the tactics. Your value now comes from data strategy, business alignment, and owning performance beyond the ad account.
The Reddit detour distorting PPC signals
Buyers are researching on Reddit before clicking your ads. That hidden journey is skewing PPC data and misleading automation.
Meta is on track to overtake Google in global ad revenue for the first time
Meta overtaking Google in ad revenue, reflects a broader shift toward platforms built for automation and measurable performance.
Google Ads advertisers report wave of unexplained ad disapprovals
Unexplained Google Ads disapprovals are disrupting campaigns, raising concerns about lost traffic and wasted spend.
Advertisers are gearing up to hit Google with mass arbitration claims worth billions
Advertisers may soon have a new path to recover billions from Google as mass arbitration claims tied to its illegal monopoly rulings commence.
Claude Skills for PPC: How to turn one-off prompts into scalable systems
If you’re still prompting AI manually, you’re not automating. Here’s how to build workflows that actually execute PPC tasks.
Google Ask Maps is moving from listings to recommendations
New tests show Ask Maps is guiding users with recommendations, shifting how businesses get surfaced and how local rankings are influenced.
Google Ads MCC hacked? Here’s what to do immediately
Here’s a look at how an MCC hack unfolds, what attackers change once inside, and how teams can recover access and clean up the damage.
How Google’s removal tools work for SEO and reputation management
A practitioner’s guide to deindexing, removal requests, and managing client search results.
Google simplifies Analytics and Ads consent rules
Google’s June consent update will make consent setup more critical by making user permission the main control for how Ads collects/uses data.
Google is bringing back a familiar name: Data Studio
Google is reviving Data Studio as a simpler hub for analyzing marketing and business data across its ecosystem.