Veronika Höller talks on a perfectly set-up but poor performing campaign
A “perfect” PPC account delivered zero revenue—until one critical mistake revealed what was really going wrong.
Topic: Google
Google Ads surfaces Tag Manager controls inside its interface
Google Ads may soon let advertisers manage tags in-platform, streamlining setup and reducing reliance on external tools.
Google to no longer support FAQ rich results
FAQ rich results will no longer show in search and the Search Console features will go away.
SEO’s new goal in 2026: Recognition, not rankings
Visibility today depends on authority, citations, entity clarity, and brand presence across the broader web — not just SERP position.
Why intent alignment matters more than perfect technical SEO
Technical fixes alone won’t resolve weak relevance signals. Here’s how to identify and correct intent mismatches across your site.
How to optimize a website for AI crawlers and AI agents
Learn how to optimize your site for AI crawlers with technical SEO best practices — and control access by blocking or allowing crawlers with directives.
AI Max vs DSA: Advertisers question control as Google responds
Advertisers are questioning AI Max’s lack of granular landing page control compared to DSA, as Google confirms some gaps still exist.
Google AdSense removes browser back button trigger for vignette ads
This is due to the new Google search penalty for back button hijacking.
Google adds AI-powered bidding and demand-led budgeting to Search and Shopping
Google is aiming to help advertisers capture untapped demand and optimise spend in real time whilst reducing manual work.
5 JavaScript SEO lessons from top ecommerce sites
See how Chewy, Harrods, Under Armour, and more brands handle rendering, navigation, structured data, and scripts without hurting SEO.
8 GEO metrics to track in 2026
AI search is creating new visibility gaps for brands. These metrics help you track presence, influence, and inclusion across platforms.
How to use Google and LLM insights to improve international SEO
Turn Google and AI search signals into localized content structures that better match regional user behavior.
Google Analytics Data API adds cross-channel conversion reporting (alpha)
Developers can now access unified paid and organic conversion data programmatically, though the feature is still in limited alpha.
The real strategy behind negative keywords in 2026
From match types to automation, learn how to make smarter exclusion decisions that align with account goals.
How to use Call assets, lead forms, and Message assets in Google Ads
Are you making it too hard for customers to reach you? Learn three essential ways to get more leads directly from your search ads.
Your managed WordPress might be blocking AI bots and you can’t see it
Your SEO tools show nothing wrong. But platform-level limits may be quietly blocking AI systems from accessing and citing your content.
Google updates links within AI Overviews & AI Mode
Google says these updates make it "easy for you to connect with authentic voices and explore useful information across the web."
Parked domain monetization 2026: Adapting to the changes
In 2025, Google began rolling out significant changes to its Search Partner Network, aimed at improving inventory quality.
Google expands UCP checkout to main search shopping results
UCP-powered checkout initially went live only in AI Mode but it now seems to be available for some retailers in Search.
Google rolls out new data, experimentation and MMM tools to improve measurement
Google is rolling out new measurement tools to help advertisers better connect data, prove impact and make smarter decisions.
The 10-gate AI search pipeline: Find where your content fails
AI search is a multiplicative system where one weak signal limits results. Diagnose bottlenecks, prioritize fixes, and improve visibility.
Web Bot Auth, Google’s new experimental method to validate authentic bots
This is just a limited test now for some AI agents hosted on Google's infrastructure but it may roll out more widely sometime in the future.
How China’s fragmented search ecosystem is reshaping SEO in 2026
Baidu still drives B2B demand, while AI and ecommerce platforms reshape discovery. Here’s how to stay visible across both.
Unifying the search experience for real growth in 2026
Your customers see the whole SERP. You should too.
Google fixes Search Console’s year-long data logging issue – well, kind of…
The data going forward should be correct but the 50 weeks or so of data in the past will not be fixed.
Why brand authority beats topical authority in AI search
More content won’t make you an authority. AI search rewards brands with visibility, mentions, and real demand.
7 tools for doing AEO right now
From AI assistants to analytics platforms, here’s how to use today’s tools to understand and work on your visibility in AI answers.
Why AI visibility starts before search and ends with citations
Most visibility is shaped before the query. Learn how influence, entity signals, and original data determine who AI systems cite.
Ask.com shuts down after over 25 years
The turn down web page says, "Jeeves’ spirit endures."
Advanced technical SEO tips: 14 technical SEO issues you’re missing
Think you've got your technical SEO buttoned up? Think again! Find out what you may have overlooked with our guide that's full of advanced SEO tips.
Google Ads API v20 sunset set for June 10
Google Ads API v20 will stop working on June 10, requiring advertisers to upgrade or risk disruptions.
How to build SEO agent skills that actually work
Most AI SEO “skills” are just prompts. Learn the system behind reliable agents: tools, memory, templates, and a built-in review layer.
Performance Max for B2B: 5 best practices
Learn how to guide AI, improve lead quality, and use signals, creative, and reporting to get better results from Performance Max for B2B.
A blueprint for semantic programmatic SEO
Learn how to map authority, embed brand context into AI, and build a semantic linking system that scales without orphan pages.
Inside ChatGPT ads: What the data tells us and what’s coming next
Adthena is tracking 50,000+ daily ChatGPT ad placements across 600+ advertisers. Here's what full rollout means for your campaigns.
Google Analytics introduces Task Assistant
GA’s new Task Assistant helps advertisers quickly improve setup and data quality with guided, actionable recommendations.
Google Ads adds “Association” metric to Brand Lift Studies
Google Ads’ new Association metric shows how consumers link brands to key attributes, bridging awareness and consideration.
Reddit marketing for SaaS: Insights from 117 brands
Analysis of SaaS brands reveals what actually works on Reddit and how AI search is reshaping visibility, discovery, and trust.
Google Preferred Sources now works for all languages
Preferred Sources was supported globally but English only, now it works for all languages.
From paid clicks to answer equity: Your new 2026 search strategy
AI is crushing CTR. Learn to swap rented clicks for authority that powers answers, stabilizes leads, and protects margins.