Beyond SERP visibility: 7 success criteria for organic search in 2026
As search shifts into AI and multi-surface discovery, these seven signals show what real organic success looks like in 2026.
Topic: Google
How AI answers are disrupting publisher revenue and advertising
A deeper look at the traffic losses, revenue shifts, and emerging models reshaping publishing and search in an AI-first era.
Measuring zero-click search: Visibility-first SEO for AI results
Zero-click searches are rising. Learn how to measure visibility beyond traffic—tracking brand presence, SERP features, and AI-driven search results.
Modern link building is about relationships, not transactions
Link building success now depends on genuine relationships and earned publicity, not transactions. Learn how to build links that build trust.
Entity-first SEO: How to align content with Google’s Knowledge Graph
Align your content with Google’s entity understanding pipeline. Learn how to optimize pages, schema, and NLP signals for semantic precision and visibility.
ChatGPT, Perplexity push deeper into AI shopping
ChatGPT and Perplexity roll out AI shopping tools that promise smarter product discovery, personalized picks, and quicker paths to purchase.
Google Ads MCC takeover attacks are rising – here’s how the phishing scams work
The phishing attacks have left agencies and advertisers scrambling as entire client accounts and budgets fall out of their control.
Google Business Profiles adds scheduling and multi-location publishing to Google Posts
This should make managing your Google Posts on your local Google Business Profile easier.
The proximity paradox: Beating local SEO’s distance bias
Struggling to rank beyond your map radius? Learn advanced local SEO tactics—entity building, review semantics, and localized content that beat proximity bias.
How to create answer-first content that AI models actually cite
AI favors answer-first sites like Reddit and Wikipedia. Learn how to structure and optimize branded content that LLMs actually cite in their responses.
The true cost of reactive SEO (and how to escape it)
Reactive SEO drains time, visibility, and growth. Learn how to shift from firefighting to foresight—and build a proactive SEO strategy that compounds results.
How to dominate video-driven SERPs
Learn how to optimize videos with schema markup, keyword-rich transcripts, and semantic structure to dominate Google’s evolving video search results.
Study finds major waste in Google Shopping ads on Black Friday
Retailers will spend millions on Google Shopping ads for sold out products. A new Black Friday study shows how fast budgets vanish and why.
Study: Why seasonality adjustments keep failing advertisers on Black Friday
According to a new study seasonality adjustments often backfire during Black Friday, driving up costs while hurting efficiency.
Google to auto-link YouTube channels and Google Ads accounts
Google’s new auto-linking between YouTube and Google Ads gives advertisers instant access to powerful audience data but requires oversight of permissions.
Google Performance Max gets direct video uploads
Google’s new direct video uploads for PMax simplify campaign setup but strip away key controls like analytics and long-term asset ownership.
SEO vs. PPC vs. AI: The visibility dilemma
AI now sits alongside SEO and PPC as a third visibility layer. See how behavior, SERPs, and discovery are shifting – and how to adapt.
3 GEO experiments you should try this year
Most AI-generated brand descriptions are still wrong. See how small, reversible tests can reveal what LLMs understand about your content.
Google and Microsoft: How their Performance Max approaches align and diverge
Compare how the two ad platforms approach Performance Max. See what’s shared, what’s different, and what matters most for your 2026 strategy.
Dale Olorenshaw speaks about a £15,000 landing page error
A costly landing-page mistake taught PPC expert Dale Olorenshaw the power of honesty, process, and calm leadership when things go wrong.
Agentic AI and SEO: How autonomous systems redefine search
Explore how agentic AI changes SEO. Learn how autonomous AI agents reshape search, ranking logic, and optimization strategies for the next era of visibility.
Google Ads begin surfacing inside AI Mode as tests expand
Google is increasingly showing ads inside AI Mode results, signaling a major new ad surface emerging within Google Search.
How to better measure LLM visibility and its impact
Learn why LLM visibility is harder to measure than SEO, how to turn AI mentions into real insights, and the metrics that reveal true brand impact in AI search.
Come in first with first-party data: How marketers use it to win in SEO
Future-proof your marketing with first-party data. Learn how to collect, activate, and scale customer insights while staying privacy-compliant.
Stop optimizing. Start orchestrating. That’s SEO now.
From search engines to generative engines, the role of SEO has always been empathy. Today it demands orchestrating clarity across the enterprise.
SEO, GEO, or ASO? What to call the new era of brand visibility in AI [Research]
Survey, search, and hiring data reveal which AI-era search terms are gaining traction and how they shape brand visibility.
Google Ads adds account-level political content setting
Google Ads now lets advertisers set a default, account-level political content declaration, simplifying compliance as new transparency rules take hold.
How industries are adapting to answer-driven search
AEO is now central to earning citations in AI results. See how major industries adapt to answer-first search.
Google Search Console adds branded queries filter
You can filter your performance reports and there are new insights reports - this is a gradual rollout.
The Google Ads Demand Gen playbook
Here's how Demand Gen enables visual discovery, smart signals, and disciplined testing to spark intent and lift performance.
Meta tags in SEO: What they are & how to use them
Meta tags guide search engines and users. Learn what they are, how they impact SEO, and best practices for titles, descriptions, and beyond.
AI search & the shift towards inauthenticity & commercial interests
Google’s AI shift risks favoring big brands and reducing content diversity. Learn how AI search, PMAX, and ads may reshape innovation—and what creators can do next.
How to tell if Google’s AI Max for search is actually working
AI Max helps advertisers capture net-new, incremental conversions beyond their existing keywords, offering clearer controls and measurable lift.
From scripts to agents: OpenAI’s new tools unlock the next phase of automation
OpenAI’s tools link AI reasoning with real actions. See how agents and MCPs can streamline PPC workflows and expand what automation can do.
Adobe to acquire Semrush
Adobe will acquire Semrush for $1.9 billion, the companies announced today, with closing expected in the first half of 2026.
Google Maps adds know before you go, trending in explore tab and more
Reviewers can also now use a nickname and not their real name when leaving a Google review.
Unmasking affiliate fraud: Protecting growth in 2026
Learn the most common types of affiliate marketing fraud and how modern tools help brands protect growth, reputation, and spend through smarter affiliate fraud detection strategies.
SEO’s future isn’t content. It’s governance
GEO is not about hacks. It’s about whether SEO leaders can drive ontology and consistency across the enterprise before someone else does.
Alignment for LLM visibility is incredibly complex, but doable
LLMs expose brand misalignment instantly. Discover how inconsistent messaging raises costs, kills visibility, and what brands must do to realign and win in AI search.
Good GEO is good SEO
Generative Engine Optimization (GEO) builds on SEO fundamentals. Learn why good SEO practices—content, links, UX—still power visibility in AI search.