It’s not either SEO or AI search – your strategy needs both
See how Google Search and AI platforms like ChatGPT reshape discovery, and learn how to track, optimize and convert customers across both.
Topic: Google
Google’s new “Ads Advisor” AI is put to the test
Google’s new AI Ads Advisor shows promise but remains error-prone and not ready to fully manage campaigns.
Google Ads boosts accuracy in advertiser account suspensions
Google Ads, powered by Gemini AI, has cut incorrect advertiser suspensions by over 80% and now resolves 99% of appeals within 24 hours.
AI sends 1% of website traffic – and most of it is from ChatGPT
ChatGPT tops AI referrals; AI highlights brands Google doesn't; and organic search still drives the most traffic, new benchmark report finds.
Google Ads experiment taps social creatives for PMax campaigns
Google Ads is testing a feature that pulls social video ads into PMax campaigns, streamlining setup but raising data concerns.
Google releases AI shopping updates for the holidays
Google's holiday AI updates include new AI Mode responses, Gemini shopping, agentic calling, and agentic checkout.
Google FastSearch: Everything you need to know
FastSearch powers AI Overviews – a faster, lighter version of Search built for speed over depth. Here’s how it changes what gets seen.
Generative AI and defamation: What the new reputation threats look like
AI chatbots are changing how defamation spreads. Safeguarding credibility now means watching what AI says about you.
How to boost your AI search visibility: 5 key factors
Learn how to make your content visible, credible, and competitive in AI-driven search results. Future-proof your SEO now!
Semantic depth in SEO: Go beyond keywords to rank higher
Semantic depth shows Google your content has substance. Learn how to cover topics thoroughly, build authority, and rank with context-rich content.
EU investigating Google over site reputation abuse policy
The EU probe follows publisher complaints that their revenue was impacted as Google tried to eliminate parasite SEO from its search results.
Google launches AI-powered advisors
Google’s new Ads and Analytics Advisors, gives advertisers faster, ways to analyze data, optimize campaigns, and turn insights into immediate results.
Google Discover fixing fake AI spam problem
After many complaints with the quality of the Google Discover feed, Google is promising a fix is in the works.
Google quietly adds brand inclusions to standard Shopping campaigns
Google brings long-awaited brand inclusion controls gives advertisers more precise management of which brands appear in their shopping ads.
Google makes incrementality testing easier, cheaper, and faster
Google is lowering the cost of incrementality testing helping marketers of all sizes measure and prove the true impact of their ads.
The best way to use custom segments in Google Ads
Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more efficiently.
How to consolidate legacy SKAGs – and why it’s time to move on
Precision has changed, but control isn’t gone. Learn how to consolidate SKAGs, protect performance, and focus on what still drives results.
How to measure your AI search brand visibility and prove business impact
Your brand’s presence in AI answers shows real influence. Track visibility, benchmark competitors, and connect it to business growth.
Google shipping and returns policies in Search Console or using new markup
You don't even need a Google Merchant Center account to add this information anymore.
Google Ads Editor 2.11 gets campaign-level negatives and smarter automation
The latest Editor update introduces campaign-level negatives, search term reporting for Performance Max, and smarter automation tools for large-scale ad management.
Tim Berners-Lee warns AI may collapse the ad-funded web
Sir Tim Berners-Lee helped build the modern web. Now he’s worried AI could help destroy its business model.
Google expands image search ads with mobile carousel format
Google is expanding ad placements into mobile image search, giving brands a new, visually engaging way to capture user attention.
With negative review extortion scams on the rise, use Google’s report form
Last month, Google launched a form to report negative review extortion scams and it seems to work.
Google tightens rules on fraud-linked phone numbers in ads
Advertisers should review and verify all phone numbers in their ads, as Google will soon disallow any linked to fraud or past policy violations.
Why AI availability is the new battleground for brands
GEO redefines visibility through AI availability – how likely your brand is to be recognized and recommended by AI systems.
7 local SEO wins you get from keyword-rich Google reviews
Discover how keyword-rich Google reviews can boost your local visibility, engagement, and conversions – plus templates to help you.
How display ads can boost organic reach and ROI: What SEOs need to know
Display ads build awareness and drive clicks across the web. Learn how they work, key targeting options, and tips to maximize performance and ROI.
Google adds asset-level reporting to display campaigns
Advertisers will soon get deeper visibility into how each Display creative performs, enabling smarter optimization decisions.
Google’s new AI tool touts creating optimized content in a scalable way
Google recently promoted one of its new AI tools named Opal and the language used has SEOs and content creators scratching their heads.
The reign of forums: How AI made conversation king
AI may run the web, but conversation drives it. Build forums that boost authority and create content no algorithm can copy.
How to document your SEO strategy
Learn what makes a successful SEO strategy and why documenting it can help you gain buy-in, set realistic goals and streamline your efforts.
What is the inevitable evolution of LLMs and search?
Unpack how stock-driven decisions, market dysfunction & inevitable corrections reshape the future of search as we reach an LLM breaking point.
Google clarifies policy on false information in advertiser verification
Google reinforces policy that submitting false information during advertiser verification is a violation that can lead to account suspension.
ChatGPT ads are coming – and they won’t look like Google Ads
OpenAI CEO Sam Altman says Google’s ad model profits when search fails – and vows ChatGPT will take a different approach to ads and commerce.
Stop reporting traffic and activity. Start reporting progress.
Replace vanity metrics with revenue-aligned KPIs like reach, coverage & velocity so you tie SEO to pipeline growth & business outcomes.
Google’s new AI tools automate ad reviews, reporting, and support for publishers
Google is adding AI automation, live CTV monetization, and streamlined direct deals to its ad platforms, helping publishers unlock new revenue opportunities.
Why B2B brands are shifting from keywords to Performance Max
Accounts embracing AI-powered tools are outperforming keyword-only strategies. Here's what you need to know before you get left behind.
Google expands PMax reach with Waze ads
Advertisers can now reach drivers through Waze and gain deeper visibility into campaign performance with Google’s latest PMax updates.
Google Ads pushes ‘Investment Strategy’ planning for budget-limited campaigns
Google Ads is adding an “investment strategy” tool that lets advertisers model potential gains from increased budgets.
ChatGPT boosts brand mentions as Google AI Mode narrows focus: Report
AI search is changing fast – and new Semrush data shows ChatGPT and Google’s AI Mode are moving in different directions.