Google Ads quietly rolls out a new conversion metric
Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted revenue their campaigns generate.
Topic: Google
The three AI research modes redefining search – and why brand wins
With AI-driven discovery, brand strength is key. Learn what it takes to be chosen across explicit, implicit, and ambient research.
Google AI Overviews: How to remove or suppress negative content
AI Overviews can surface harmful content. Mitigate it by boosting brand signals, improving E-E-A-T, and reinforcing trustworthy information.
Google tests “Journey Aware Bidding” to optimize Search campaigns
Google’s new Journey Aware Bidding model uses signals from the entire customer journey to drive smarter, more efficient Search optimization.
The skyscraper technique’s surprising transformation in the AI era
Boost backlinks and rankings with the Skyscraper Technique. Learn how to find top content, make it better, and earn links that drive SEO success.
Google offers a “less disruptive” fix to EU ad-tech showdown
Google’s proposed ad-tech fixes aim to satisfy EU regulators without a breakup, a move that could shape advertiser control across Europe’s digital ecosystem.
Balance AI efficiency with human quality for SEO wins
AI tools promise faster workflows and smarter insights, but they also create blind spots. Learn how to mitigate the risks without losing efficiency.
Small tests to yield big answers on what influences LLMs
Learn how LLMs pick sources and how small content changes can influence ChatGPT and Google AI answers. See real tests, RAG insights, and practical steps to optimize your brand for AI search.
Google can book your flights, hotels and dinner reservations using AI
Plus, Google added new travel AI tools with Canvas and ways to find deals.
How to build an organic Reddit strategy that drives SEO impact
See how to identify target communities, publish value-first content, and track engagement to boost visibility across search and social.
Google Search Console rolls out custom annotations for performance reports
After many months of testing, the feature is finally live.
AI Visibility Index: What three months of data reveals
Uncover which brands are rising, falling, and holding steady in AI search platforms – and get tactics to protect and grow your visibility.
Google rolls out total campaign budgets for PMax beyond the U.S.
Google is rolling out total campaign budgets to PMax globally, giving advertisers tighter, flight-friendly control without the hassle of daily budget math.
Faceted navigation in SEO: Best practices to avoid issues
Faceted navigation helps users but can confuse crawlers. Learn how to manage filters, prevent duplicate content, and keep your site SEO-friendly.
YouTube tests retroactive cost cuts for underperforming Demand Gen campaigns
Google is testing retroactive cost reductions in Demand Gen tCPA campaigns, giving advertisers a financial buffer when early performance falls short.
Why ‘it’s just SEO’ misses the mark in the era of AI SEO
Use AI-SEO tactics that help you surface in AI answers – structure facts, earn citations, and protect your visibility.
5 SEO truths that cut through the AI noise
Discover the data-backed insights that show where SEO efforts actually pay off as Google weaves more AI into search.
The end of the web? Goodbye HTML, hello AIDI!
Why the web as we know it may fade and what AI, personal agents, and data interfaces mean for publishers, SEO, and commerce.
It’s not either SEO or AI search – your strategy needs both
See how Google Search and AI platforms like ChatGPT reshape discovery, and learn how to track, optimize and convert customers across both.
Google’s new “Ads Advisor” AI is put to the test
Google’s new AI Ads Advisor shows promise but remains error-prone and not ready to fully manage campaigns.
Google Ads boosts accuracy in advertiser account suspensions
Google Ads, powered by Gemini AI, has cut incorrect advertiser suspensions by over 80% and now resolves 99% of appeals within 24 hours.
AI sends 1% of website traffic – and most of it is from ChatGPT
ChatGPT tops AI referrals; AI highlights brands Google doesn't; and organic search still drives the most traffic, new benchmark report finds.
Google Ads experiment taps social creatives for PMax campaigns
Google Ads is testing a feature that pulls social video ads into PMax campaigns, streamlining setup but raising data concerns.
Google releases AI shopping updates for the holidays
Google's holiday AI updates include new AI Mode responses, Gemini shopping, agentic calling, and agentic checkout.
Google FastSearch: Everything you need to know
FastSearch powers AI Overviews – a faster, lighter version of Search built for speed over depth. Here’s how it changes what gets seen.
Generative AI and defamation: What the new reputation threats look like
AI chatbots are changing how defamation spreads. Safeguarding credibility now means watching what AI says about you.
How to boost your AI search visibility: 5 key factors
Learn how to make your content visible, credible, and competitive in AI-driven search results. Future-proof your SEO now!
Semantic depth in SEO: Go beyond keywords to rank higher
Semantic depth shows Google your content has substance. Learn how to cover topics thoroughly, build authority, and rank with context-rich content.
EU investigating Google over site reputation abuse policy
The EU probe follows publisher complaints that their revenue was impacted as Google tried to eliminate parasite SEO from its search results.
Google launches AI-powered advisors
Google’s new Ads and Analytics Advisors, gives advertisers faster, ways to analyze data, optimize campaigns, and turn insights into immediate results.
Google Discover fixing fake AI spam problem
After many complaints with the quality of the Google Discover feed, Google is promising a fix is in the works.
Google quietly adds brand inclusions to standard Shopping campaigns
Google brings long-awaited brand inclusion controls gives advertisers more precise management of which brands appear in their shopping ads.
Google makes incrementality testing easier, cheaper, and faster
Google is lowering the cost of incrementality testing helping marketers of all sizes measure and prove the true impact of their ads.
The best way to use custom segments in Google Ads
Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more efficiently.
How to consolidate legacy SKAGs – and why it’s time to move on
Precision has changed, but control isn’t gone. Learn how to consolidate SKAGs, protect performance, and focus on what still drives results.
How to measure your AI search brand visibility and prove business impact
Your brand’s presence in AI answers shows real influence. Track visibility, benchmark competitors, and connect it to business growth.
Google shipping and returns policies in Search Console or using new markup
You don't even need a Google Merchant Center account to add this information anymore.
Google Ads Editor 2.11 gets campaign-level negatives and smarter automation
The latest Editor update introduces campaign-level negatives, search term reporting for Performance Max, and smarter automation tools for large-scale ad management.
Tim Berners-Lee warns AI may collapse the ad-funded web
Sir Tim Berners-Lee helped build the modern web. Now he’s worried AI could help destroy its business model.
Google expands image search ads with mobile carousel format
Google is expanding ad placements into mobile image search, giving brands a new, visually engaging way to capture user attention.