Why LLM perception drift will be 2026’s key SEO metric
New data shows how AI models are reshaping B2B brand hierarchies through rapid month-to-month shifts in unaided recall.
Topic: Google
Google Search Console Insights integrating social channels
This is currently an experiment and rolling out to a limited number of sites.
How to use proxy metrics to speed up optimization in complex B2B journeys
Use high-fidelity micro-conversions to tighten feedback loops, sharpen bidding, and keep long-cycle campaigns from drifting off course.
Nils Rooijmans speaks on when ignoring Google emails can cost you
PPC automation expert Nils Rooijmans shares how dismissing Google's consent mode warnings as routine noise led to zero conversions and plummeting traffic.
Google tests regional member pricing in Shopping Ads
Google is testing a new Shopping ads beta that lets merchants show region-specific loyalty prices, helping retailers localize promotions.
Cloudflare: 416 billion AI bot requests blocked since July
Google sees 3.2x more webpages than OpenAI. Cloudflare CEO Matthew Prince wants Google to separate search crawling from AI crawling.
Ecommerce PPC: 4 takeaways that shape how campaigns perform
Dive into PMax essentials, Amazon’s conversion insights, social audience building, and the dashboards that improve decisions.
What is off-page optimization?
Off-page SEO has evolved beyond link building. Learn modern strategies for building authority, reputation and visibility across platforms.
Google’s proposed ad tech fixes face EU scrutiny
Stakeholders are reviewing Google’s proposed changes as the EU weighs whether they’re enough to restore fair competition.
Social media beats SEO as SMBs’ top traffic source, survey says
Social now leads search, SMBs are frustrated by AI summaries, and most visibility still depends on the homepage.
Google Search Console tests “AI-powered configuration” to create dynamic reports
You can type what data you want to see on a report and Google will instantly create it for you.
How paid, earned, shared, and owned media shape generative search visibility
Learn how an integrated media approach strengthens trust signals AI systems use to decide which brands appear in generated responses.
Google Discover pushing users into AI Mode
When you read an article from Discover, Google wants you to switch to AI Mode. This also applies to any page you open in Google's Android app.
Google’s Year in Search 2025: These trending topics spiked big
Google’s list reveals 2025’s breakout topics and fast-moving trends that signal where search – and SEO opportunity – is shifting.
Google AI Mode sends traffic on 69% of transactional queries: New data
New UX testing shows AI Mode doesn’t kill high-value clicks. Users still visit websites when choosing doctors, dentists, and other services.
AI Max undermines match-type control
AI Max quietly turns all keywords into broad match and blurs reporting, making it harder for advertisers to see what’s really driving their results.
Google home page search bar upload feature goes directly to AI Mode results
It does feel like AI Mode will be Google's default search experience sometime in the future.
Google Daily Hub: Anatomy of an overambitious system shaping the future of search
Daily Hub tried to merge embeddings, entities, and real-time context – and buckled under the system’s complexity.
How to plan and manage paid media budgets in an AI-driven world
Plan smarter budgets across channels, adjust to sudden changes, and make confident choices about where and how you spend.
Google pushes deeper into lifecycle targeting with new GA audience templates
Google is simplifying lifecycle marketing by letting advertisers target high-value and lapsed customers directly from Google Analytics.
Google adds Search Partners segment to PMax reporting
Google Ads reporting now reveals how much PMax spends on Search Partners and whether that traffic is actually driving value.
OpenAI hits pause on ChatGPT ads as CEO declares a ‘code red’
OpenAI CEO Sam Altman ordered an urgent ChatGPT quality overhaul and paused advertising plans to focus on strengthening the core product.
Google to sunset ads developer support forums in 2026
Ad developers will need to move to ticket-based troubleshooting and deeper diagnostics to keep campaigns running smoothly.
Why PPC tests in 2026 call for nuance, not winners
Today’s PPC tests surface patterns and affinities rather than absolutes. Learn to read modern signals and communicate insights with clarity.
Why every AI search study tells a different story
Industry studies offer conflicting takes on AI search. See why the data diverges and how to evaluate the impact on your site and segment.
Google unveils ‘Partner Match’ for YouTube targeting
Google’s new Partner Match tool will let advertisers target YouTube audiences built from third-party hashed data once it launches.
Gemini 3 and Nano Banana Pro expanding to more searchers
Gemini 3 is available in 120 countries in English, after launching in the U.S. just a couple of weeks ago.
Google tests pushing searchers from AI Overviews with follow up questions to AI Mode
This brings AI Mode more directly into Google Search and sadly, will likely result in fewer clicks to websites.
Google pulls EU antitrust complaint against Microsoft
Google drops its EU antitrust complaint against Microsoft after a new EU probe into cloud licensing practices.
Google Ads tests new ‘Website Optimizer’ tool
Google revives Website Optimizer documentation inside Google Ads Help Center, hinting at a new built-in A/B testing tool connected to GA4.
Google Demand Gen campaigns: When to use them and best practices (with examples)
Find out when and how to use Demand Gen campaigns, including campaign and budget management, plus lessons from real-world campaign testing.
How to run compliant, effective medical and mental health ads
See how to target the right searches, avoid policy violations, and improve landing pages to drive more patients and clients.
Google Search Console Index Coverage report delayed
This is just a reporting issue and indexing is working as expected.
Use content chunking to structure information for better UX, rankings, and AI visibility
Learn how to debug SEO issues fast—crawl errors, rendering problems, indexing blockers, ranking drops, and SERP shifts—using a structured diagnostic framework.
Gemini 3 now used for some queries in AI Mode
This is only live for Google AI Pro & Ultra subscribers in the U.S.
The truth about byline dates in SEO (and how they really affect visibility)
Learn how Google interprets byline dates, published vs. updated dates, schema signals, and how freshness impacts rankings, trust, and click-through rates.
Google Ads’ Nano Banana Pro AI get rigorously tested
Testing shows Nano Banana Pro excels at quickly creating seasonal, mood, and lighting variations for visuals, making it ideal for ideation and rapid asset generation.
Google Ads overview tab now supports custom views
Google Ads now lets advertisers create up to five custom Overview tab views, making it easier to track key metrics.
Google expands custom segments for restricted Display Campaigns
Google’s vague update on expanding Custom Segments under its Personalized Ads policy is raising more questions than answers for advertisers.
Google Ads search terms report: 5 tips for better results
Mastering the search term report can dramatically improve targeting, cut wasted spend, and reveal what real customers are searching for.