Google Ads rolls out Suggested plans in Performance Planner
Google Ads adds pre-built forecasts, giving you faster, goal-focused plans across Search, PMax, Shopping and App campaigns.
Topic: Google
Ranking in Google doesn’t guarantee visibility in ChatGPT: Study
Research finds a 62% overlap between Google rankings and ChatGPT answers, showing SEO success doesn’t ensure visibility in AI results.
Google to retailers: Use AI to win the longer holiday season
Holiday shopping now spans from October to January. Google urges retailers to tap AI tools for discovery and loyalty as impulse buys decline.
Google expands AI Max globally to give advertisers more control
Advertisers worldwide can now use AI Max to optimize campaigns with one-click experiments and brand-safe creative controls.
The Google Ads mistakes costing SMBs time and money
From weak strategy to poor user experience, these are the Google Ads mistakes draining SMB budgets. Learn how to fix them and grow smarter.
Measuring GEO: What’s trackable now and what’s still missing
Generative AI is transforming search, but data hasn’t caught up. Learn which metrics exist and why the most valuable are still elusive.
Are Google’s AI Overviews eating your PPC revenue? Key things to know
AI Overviews don’t just disrupt paid search – they reveal new openings. Learn how to protect revenue and drive performance.
Google adds YouTube breakdowns for Demand Gen campaigns
Google Ads now lets Demand Gen advertisers see separate performance metrics for YouTube In-Stream, In-Feed, and Shorts.
Nearly all ChatGPT users still rely on Google: Data
AI search is growing, but Google still dominates, as 95% of ChatGPT users visit Google, but just 14% of Google users go to ChatGPT.
What is 10x content? How to create content that ranks
10x content outperforms the competition. Learn what makes content 10x better, how to craft it, and why it’s key to dominating search and earning trust.
Google Ads tests new promo-focused budget tools
Google Ads is testing tools to speed up spend and scale smarter during short-term promos, giving you more control when timing matters.
Video: 5 AI search stories you need to know (September 2025)
Perplexity, ChatGPT, Google AI Mode, and more. Catch all 5 search shakeups you need to know on this month's Marketing Countdown.
Google Ads links web + app campaigns with new features
New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform performance.
When to trust Google Ads AI and when you shouldn’t
Google Ads AI can boost ROI – or waste your spend. Learn how to tell the difference and take control of your campaigns.
Google drops reporting on several structured data types
This impacts already deprecated structured data types, Course Info, Claim Review, Estimated Salary, Learning Video, Special Announcement and Vehicle Listing.
Google Ads adds new reporting for AI Max campaigns
Google Ads’ AI Max now reveals traffic driven by expanded keyword matches and landing pages.
Evergreen content: The only guide you’ll ever need
Evergreen content keeps working long after it’s published. Learn what it is, why it matters for SEO, and how to create content that stays relevant and ranks.
Facebook ad costs jump 21% in 2025, but still beat Google
Facebook’s 2025 ad benchmarks show cheaper traffic ads but pricier leads, still beating Google on cost.
Google expands AI Mode beyond English
Google AI Mode now works with Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese.
Google can’t decide if the web is thriving – or dying
Is the web alive or dead? To Google, it’s Schrödinger’s cat – a paradox that shifts depending on who’s talking and where.
What AI means for paid media, user behavior, and brand visibility
AI is collapsing funnels and changing how ads are discovered. Staying relevant means evolving how campaigns, content, and brand connect.
Google AI Mode may become the default Google Search experience “soon.”
Logan Kilpatrick, lead product manager for Google, said AI Mode will be the default experience soon. Later, Google said not to look into this message too much, implying AI Mode won't be the default.
EU fines Google $3.5 billion over anti-competitive ad-tech business
Google may be forced to divest its ad-tech business, but Google will appeal.
SEO in the age of AI: Becoming the trusted answer
Educate AI engines with clarity, credibility, and consistency, build algorithmic trust, and become the brand they consistently recommend.
How generative engines define and rank trustworthy content
From training data to citation frequency, learn how generative AI systems assess credibility and decide which sources to surface first.
Google Ads API to switch to a monthly release cycle
Google said its users want more frequent updates and this will result in that.
In memoriam: Alan Bleiweiss has passed away
The SEO community mourns Alan Bleiweiss, a veteran consultant remembered for his forensic audits, mentorship, wit, and unwavering advocacy.
Auditing and optimizing Google Ads in an age of limited data
Take back control of your Google Ads performance with a smarter audit strategy that uncovers wasted spend and sharpens your targeting.
Apple to launch AI search for Siri in 2026: Report
Apple’s new AI search engine, World Knowledge Answers, will power Siri and Safari with quick, multimodal answers built on LLMs.
LLM traffic converts about the same as organic search: Research
LLM referrals convert no better than search and make up less than 1% of traffic, challenging claims of higher-quality clicks, new data shows.
Yes, GEO is happening
GEO isn’t a buzzword. It’s already happening. Language evolves, and so too should how we define search in the AI era.
What are external links? SEO benefits and best practices
External links build trust and authority. Learn what they are, why they matter for SEO, and how to use them strategically without hurting your rankings.
Google Knowledge Panel: What it is and how to get featured
Want your brand to stand out in search? Learn how the Google Knowledge Panel works, who qualifies, and how to boost your chances of getting one.
How to use Google Ads Auction Insights to outrank competitors
Do you know who you’re really competing against? Here's how the Google Ads Auction Insights report can give you a huge competitive advantage.
Google Business links policies and guidelines updated
Google added new dedicated landing pages, direct action completion, social media sites and a new business links crawability policy.
Scaling PPC with AI automation: Scripts, data, and custom tools
Here's how AI automation and tools like Cursor help scale PPC campaigns with smarter scripts, data integration, and custom solutions.
Google can keep Chrome, but exclusive search deals must end
A federal judge in the DOJ antitrust case ruled that Google must share its search data and end its use of exclusive contracts.
Google’s Danny Sullivan: ‘Good SEO is good GEO’
Google’s former search liaison says SEO is still about doing good things for people. He also addressed concerns about clicks dropping.
Google Ads select location assets using Google Maps
This new feature should help you find locations to target with ease.
Google Ads enhances campaign filters with new checkboxes
These simple checkboxes should make it much easier to filter and manage your campaigns.