Google AI Mode model improved for complex STEM questions, says Google
Just in time for school, Google updated its AI Mode model.
Topic: Google
Service area pages: Boost local SEO across locations
Target multiple cities without duplicate content. Learn how to create service area pages that rank locally, convert visitors, and support your SEO strategy.
Google AI, ChatGPT rarely agree on brand recommendations: Data
Google's AI Overviews and AI Mode and ChatGPT disagree on brand picks nearly two-thirds of the time, new data shows.
ChatGPT, AI tools gain traction as Google Search slips: Survey
AI tool use is accelerating in everyday search, with ChatGPT use nearly tripling while Google’s share slips, survey of U.S. users finds.
How to get your service area business verified on Google
Master Google verification for service area businesses. Prepare documents, ace video verification, and keep your profile compliant.
SEO personas for AI search: How to go beyond static profiles
Static personas are obsolete. Build data-rich profiles that help your content surface in AI-driven search.
International SEO: Measure results & avoid costly mistakes
Use international SEO to avoid costly mistakes and track performance across languages, countries, and cultures with confidence.
Google fixes reduced crawling issue impacting some websites
The issue began on August 8, 2025 and is now being resolved. It is unclear what percentage of sites were impacted.
Why your Amazon Ads aren’t delivering: 6 critical issues to fix
Many Amazon ad delivery issues have little to do with bids. Find out what really stops ads from running – and how to prevent it.
How to create content that works for search and generative engines
Understand the key differences between search rankings and AI citations, and how to create content that performs in both.
Image optimization for SEO: A complete guide for beginners
Don’t let images slow you down. Learn how to optimize images for faster load times, better rankings, and improved accessibility in search results.
Viral post accuses Google’s AI Overviews of breaking its own spam rules
After Google announces its latest spam update, a post roast AI Overviews for violating Google’s own spam policies.
The fractured future of search: New rules for SEO in the AI age
AI is rewriting the search playbook. Learn some new rules for SEO, content, and brand strategy in a fractured search landscape.
LinkedIn Ads or Google Ads? A framework for smarter B2B decisions
Google Ads captures demand, LinkedIn Ads generates it. Here's how to map each channel to your funnel and maximize paid media ROI.
The search visibility framework: Dominating every corner of the SERP in 2026
Compete in the AI era of search. The five pillars of the search visibility framework let you maximize SERP coverage and conversions.
Amazon resumes Google Shopping ads – but not in the U.S.
Amazon’s return abroad — one month after pulling out — follows data showing rivals gained clicks but lost efficiency in its absence.
Google Ads adds loyalty features to boost shopper retention
Google is baking loyalty perks into ads and listings, letting retailers turn member benefits into higher clicks and longer-term value.
AI tool adoption jumps to 38%, but 95% still rely on search engines
Data shows AI growth is slowing while search usage edges higher – with heavy AI users actually turning to Google search more often.
Free Keyword Research Tool for SEO, AI search, and content strategy with volume, difficulty, and intent data
Replace hunches with data. Find keywords for SEO and AIO use cases. Our free tool shows volume, difficulty, intent, and trends to guide your strategy.
Google releases August 2025 spam update
Google’s August 2025 spam update will be rolling out over the next few weeks. This is the first spam update from Google in 8 months.
ChatGPT’s answers came from Google Search after all: Report
Even ChatGPT leaned on Google’s search results via a scraping service – underscoring how crucial Google’s index remains in the AI search era.
Historic recurrence in search: Why AI feels familiar and what’s next
AI is changing how people search – again. Learn what decades of search history can teach us about adapting to the next big shift.
How to tell if Google Ads automation helps or hurts your campaigns
Google Ads automation is powerful, but not foolproof. Learn the signs it’s on track – and the signals it’s steering performance wrong.
Google Ads expands PMax Channel Reporting to account level
Advertisers can now spot cross-campaign trends and performance patterns in PMax with a single account-level view.
Why community is the antidote to AI overload in search marketing
In a world where AI-generated answers sound the same, community-driven trust gives brands individuality, credibility, and lasting preference.
The future of remarketing? Microsoft bets on impressions, not clicks
Here's how Microsoft’s impression-based remarketing works, how to set it up, and how it can reshape your campaign strategy.
Google Ads rolls out Asset Studio beta
The new tool positions Google Ads as a built-in creative hub, streamlining how advertisers produce and scale ad assets with AI.
Location page SEO: Rank locally, convert visitors fast
Want to win in local search? Learn how to optimize location pages for SEO with the right content, structure, and signals to boost visibility and conversions.
Cloudflare’s Pay Per Crawl campaign from an SEO-led PR perspective
Cloudflare turned a bold idea into a market-defining move – earning 2,000+ backlinks, lifting branded searches, and shaping AI visibility.
BOFU keywords: The search terms that drive marketing success and profit
Ready to close the deal? Learn what BOFU keywords are, how to find them, and how to use them to capture high-intent traffic and boost conversions.
How to vibe code for PPC: Building a seasonality analysis tool
PPC scripts hit limits. Vibe coding removes the roadblocks. Turn complex seasonal patterns into simple, data-driven planning tools.
GEO x local SEO: What it means for the future of discovery
You can dominate local rankings yet disappear in AI search. Learn how to win the citations that actually drive local customers.
The business risk of being invisible in answer engines
AI answers are changing how people search and trust. Brands left out risk losing visibility in key decision moments. Here’s how to adapt.
Google launches AI Mode in 180 countries and territories
Google also added new agentic and personalization features in AI Mode.
Seize the AI search opportunity with site health
AI search is redefining visibility. Proper site health ensures your brand is ready to be discovered, understood, and recommended by AI systems.
How to recognize quality backlinks
Not all links are equal. Learn what makes a backlink high-quality, why it matters for SEO, and how to build a link profile that drives rankings and trust.
Google Ads pushes richer conversion imports
Google says richer conversion imports give Google’s AI the signals it needs to improve attribution and drive stronger campaign results.
New Google Ads diagnostics tool for cart data tracking is here
Google's new tool flags mismatched or incomplete cart data that could distort sales reporting and weaken campaign optimization.
Google unifies Local Services Ads under new Verified badge
Google is consolidating LSA trust programs into a single Verified badge to streamline credibility checks for advertisers and consumers.
News site traffic is shrinking, but Google and AI aren’t solely to blame
Nearly every top U.S. news site lost traffic in July. From paywalls to shifting habits, publishers saw single or double-digit declines.