Thriving in AI search starts with SEO fundamentals
Good SEO fuels AI answers. From strategy to structure, see how to evolve your approach for visibility across AI platforms.
Topic: Google
AI Max in action: What early case studies and a new analysis script reveal
See how Google’s AI Max performs in travel, fashion, and B2B campaigns – and get a script to speed up analysis and reporting.
Google AI Mode gets more visual, including inspirational shopping responses
Google uses a visual search fan out technique, plus the Google Shopping Graph to provide a more visual experience in AI Mode.
A checklist for effective SEO QA
Integrate SEO QA into engineering workflows to catch technical issues early, safeguard visibility, and maximize existing development work.
OpenAI turns ChatGPT into a shopping tool with Instant Checkout
ChatGPT debuts in-chat shopping for U.S. users. This is OpenAI's first step toward agentic commerce – and it could reshape ecommerce.
TikTok launches Travel Ads to capture trip planning moments
TikTok’s new Travel Ads let brands reach high-intent travelers with personalized, AI-optimized campaigns that drive discovery and bookings.
Pinterest Ads cost data comes to Google Analytics
As you import Pinterest Ads cost data into Google Analytics, beware of setup mistakes that can cause duplicate spend or flawed reports.
Google Search Labs gains Agentic capabilities in AI Mode
You can now have AI Mode help you make reservations at restaurants.
How AI search responds when you make a site more crawlable
Crawl waste cleanup boosted AI search visibility by up to 10% – with a small ChatGPT dip. Sitemap fixes and IA clarity drove results.
Google’s AI Max for Search: What 30 days of testing reveal
AI Max expands Search targeting beyond keywords. See how it stacks up against Performance Max and when it can actually deliver results.
Too many redirects: How to fix loop errors and protect SEO
Redirect chains and loops slow sites and hurt rankings. Learn what causes “too many redirects,” how to fix errors, and best practices for clean redirects.
What is YMYL? Google’s high-stakes content category
YMYL content affects lives and finances—so Google holds it to higher standards. Learn what qualifies as YMYL and how to meet E-E-A-T expectations.
Google Ads tweaks default conversion goal behavior
Google Ads will stop automatically making all new conversion goals account-default, helping campaigns avoid bidding toward irrelevant signals.
People Also Ask: The obvious opportunity most SEOs are missing
Boost visibility with Google’s People Also Ask boxes. Learn how PAA works, why it matters for SEO, and tips to get your content featured.
What the AI Visibility Index tells us about LLMs & search
Discover how LLM visibility is reshaping SEO. Learn to track brand mentions in AI responses, new metrics beyond rankings, and optimization strategies for 2025.
Google is still 210x bigger than ChatGPT in search
ChatGPT handles 66 million search-like prompts daily vs. 14 billion Google searches. AI is growing, but Google search still dominates.
The global E-E-A-T gap: When authority doesn’t travel
Search and AI systems demand more than global reputation. Scale E-E-A-T with local expertise, trust signals, and structured authority.
Rethinking the funnel with LLM tracking analytics
As customer journeys migrate into LLMs, you need new ways to track behavior. Here’s how LLM tracking tools approach the problem.
Google Ads will recommend you link to your Google Analytics account with one click
If Google Ads finds an unlinked and unassociated Google Analytics account, Google may recommend you link it.
Google Ads updated policies to target dishonest pricing practices
Google Ads Misrepresentation policy will be updated on October 28, 2025.
How to deliver monthly PPC reports clients love
Elevate your monthly PPC updates with clear, insightful stories that showcase results, highlight value, and strengthen client loyalty.
How to use TikTok Creator Search Insights to find content opportunities
Spot trending searches, fill content gaps, and reach users where discovery starts with TikTok's Creator Search Insights.
Cloudflare offers way to block AI Overviews – will Google comply?
Cloudflare’s new Content Signals limit AI use of your content via robots.txt. However, it’s unclear whether Google or others will comply.
Google Search Live is live in U.S., with voice and camera AI mode
Google Search Live lets users talk with Search and share camera views for AI-powered answers, context, and links in real time.
Google clarifies API key process for local inventory feeds
Google simplified the process for merchants to obtain API keys for local inventory feeds, clearing a hurdle to faster Shopping integration.
Google tests Brand Profiles in Merchant Center Next
Google is testing Brand Profiles in Merchant Center Next, giving retailers new ways to showcase their story, values, and offers directly in Search.
YouTube to reinstate banned channels: What it means for advertisers
The return of banned YouTube creators could reshape ad reach and placements – and pose risks for brands and marketers.
AI Overview citations: Why they don’t drive clicks and what to do
Data from 20,000+ queries shows AI Overviews match Position 6 results – offering high visibility, but far fewer clicks than blue links.
People Also Ask SEO: How to optimize, rank and track
Capture long-tail traffic through People Also Ask results. See how to identify opportunities and build content that stands out.
How safe are your media operations, really? Discover Digital Media Safety
In digital media, operational errors happen often. Digital Media Safety prevents them before they cost money, time and trust.
SEO stakeholders: Align teams and prove ROI like a pro
SEO strategy needs buy-in. Learn how to manage SEO stakeholders, secure budgets, and communicate performance to execs, devs, and content teams.
Link bait content: Earn backlinks and boost SEO naturally
Create content people can’t resist linking to. Learn what link bait is, why it works, and how to craft assets that attract backlinks and drive traffic.
How to optimize your anchor text
Anchor text helps search engines understand your links. Learn how to use it strategically without over-optimization.
Google pushes Demand Gen deeper into performance marketing
Google is shifting Demand Gen from an upper-funnel discovery tool to a full-funnel performance driver, with YouTube at the center.
Your GEO content audit template
Your old SEO checklist won’t cut it. This GEO content audit template helps position your brand as AI’s go-to source.
Google Ads streamlines scripts documentation
You can now navigate Google Ads scripts more easily with streamlined guides, a central reference tab, and consolidated sample code.
Schema and AI Overviews: Does structured data improve visibility?
A head-to-head schema experiment uncovers whether well-implemented structured data gives pages an edge in Google AI Overviews.
The must-have social media tool for multi-location brands in 2026
Learn about Rallio, the latest in AI-powered social media tools, igniting online visibility.
Google launches seasonal bid adjustments for app campaigns
Google’s new beta lets app marketers flag big conversion spikes so Smart Bidding can ramp up performance during short-term promos and sales.
Google Ads doubles negative keyword list limit: Glitch or quiet policy change?
It's unclear whether Google quietly raised negative keyword list limits after one account exceeded the documented 5,000-cap without issue.