What gets cited most in health, finance, and YMYL in AI Overviews: A sector-by-sector analysis
How often do AI Overviews show up for YMYL content? How has this changed over time? Find out with our analysis of health, finance & legal categories.
Topic: Health care
Healthcare reviews: How to stay compliant and win in local SEO
Learn how to create a sustainable review engine in healthcare, from reducing friction to handling responses without exposing patient data.
Google AI Overviews rising in B2B technology, healthcare sectors
Google seems to be getting better at identifying niche experts and authorities – and citing them more often in AI Overviews.
Google pauses opioid painkiller policy update
Google cites implementation challenges for indefinitely pausing the policy. It would have allowed certified advertisers to discuss opioids.
Google Search adds booking and appointment availability for healthcare providers
This is a pilot with a limited number of providers including MinuteClinic at CVS.
YouTube reports 224% jump in refugee-related searches since start of elections
According to YouTube, refugee, immigration, gun control, economy and health care related searches have risen during the past year.
Google Adds New Health-Search Feature For Medications
Last year Google began integrating structured health-related content at the top of search results (“Health OneBox“). Here’s what that looks like today for a search on “diabetes“: Today Google is expanding that search feature to include medications. When users search on a prescription or generic drug (e.g., “Lipitor” or “acetaminophen”) a summary and description will […]
Google Launches Living Stories News Experiment With New York Times & Washington Post
Google has unveiled a new Living Stories are, where the New York Times and the Washington Post are experimenting with how coverage of a particular news story would look if content was all centralized within a single page. The experiment puts into practice a vision that Google has long expressed previously as “Living URLs,” a […]
There’s No Debate That Local Search Has A Role to Play in Healthcare
Congress’ debate on healthcare has sparked many different opinions about the right path for the future of healthcare insurance. Regardless of where that debate is headed, all Americans share the same challenge at one point or another: finding good healthcare. And that’s where local search comes in—to help connect medical professionals with patients. Recently, Dennis […]
Healthline Adds New Doctor, Treatment Search Tools To Site
The American healthcare system is very broken, in my opinion and in the opinion of many others. Health insurance carriers and providers hold almost all the cards. However the internet has gone a long way to arm consumers with information and help them become more sophisticated about their conditions and treatment options. And while the […]
Yahoo Local-Vertical Study: Internet And Search Heavily Used By Consumers In Research And Decision-Making
Yahoo, perhaps more than any other entity online, has been a tireless producer of consumer and advertiser research. The efforts have broadly been intended to communicate how important the Internet is in consumer purchase behavior and decision making. Last week I was given new findings from a set of Yahoo research studies, conducted earlier this […]
SearchCap: The Day In Search, April 16, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web: