Topic: Hilary Schneider

SEO

Yahoo Loses (Or Ousts) CIO But Levinsohn Mitigates

AllThingsD, which has been reporting nearly every executive-level departure at Yahoo for the past two years, now says that CIO Michael Kirwan is leaving. Was he forced out or did he voluntarily leave? How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop? The world may never know. […]

SEO

Yahoo CEO Bartz Announces Exec. Departures, Speculation About Bartz’s & Yahoo’s Future Begins

Yahoo has seen a long list of talented people leave the company during the organizational turmoil of the past few years. However it appeared the company was stabilizing and potentially even back on track toward growth and forward momentum. However AllThingsD earlier reported and today confirmed (before official confirmation from CEO Carol Bartz) that three […]

SearchCap: The Day In Search, September 30, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google URL Shortener Opened To The Public Just what the world needs, another URL shortener, right? Google seems to think to, and it’s making its own widely available to anyone — […]

SearchCap: The Day In Search, August 3, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Twitter Celebrities We Seek The Most, According To Google There are plenty of celebrities on Twitter, and it easy to find lists of those who are most popular according to […]

SEO

Yahoo Doesn’t Replace Head Of Sales, Joanne Bradford

AllThingsD reports Yahoo has decided to restructure their sales team without appointing a new head of sales to replace Joanne Bradford. Instead, Yahoo will have several people report directly to Hilary Schneider, Yahoo’s EVP of Americas Region. “This elevates the strong talent and brings a broader set of voices one step higher in the organization,” […]

SearchCap: The Day In Search, December 4, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is Display Catching Up To Search? Historically, paid search has had a major leg over the other online channels in terms of positive ROI performance. But why is that so? Mainly […]

Will Mobile Drive Growth For Yahoo?

Yahoo EVP Hilary Schneider told the Reuters Global Media Summit in New York that Yahoo was seeing “incredible . . . extraordinary” growth in mobile (she means usage primarily). The company, by several metrics, is one of the largest in mobile. It operates one of the top three mobile ad networks in the US and […]

Liveblogging The Yahoo “It’s You” Press Conference

Along with a new search format, Yahoo has rolled out a new “It’s You” marketing push with clever slogans like “The Internet Is Under New Management, Yours.” The company is holding a press conference shortly, and I’m here liveblogging it. Let’s do this. We’re waiting. So are you. Yahoo CEO Carol Bartz up, welcoming people. […]

SearchCap: The Day In Search, August 3, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Maximize The Impact Of Your Top Performing Keywords Behavior is unique for these high volume/value keywords and as a result, steps need to be taken to make these terms […]

Can Yahoo Really Compete In Search By “Owning The Interface”?

During the Yahoo-Microsoft conference call with CEOs Bartz and Ballmer and subsequent discussion with Microsoft’s Yusuf Mehdi and Yahoo’s Hilary Schneider we heard repeatedly that although the two engines would share a single index and Microsoft would incorporate elements of Yahoo Search (e.g., Search Monkey) into Bing, Yahoo would continue to be different and vital […]

What Micro-Hoo Might Mean For Local Search

As the dust begins to settle on the Microsoft-Yahoo search deal, we’re finding that this week’s announcement raised as many questions as it answered. The companies told Danny and Greg that the agreement covers “web, image, and video search.” But what about the many search verticals that Yahoo and Microsoft are involved in? These are […]

SearchCap: The Day In Search, July 29, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A Search Eulogy For Yahoo And then there were two. Make no mistake, Yahoo’s out of the search game. I know the spin. Better user interface, new ways to innovate, a […]

Micro-Hoo Details: Q&A With Mehdi & Schneider

Danny and I had an opportunity to talk with Microsoft SVP Yusuf Mehdi and Yahoo EVP Hilary Schneider earlier this morning. Both were instrumental in the deal and will be deeply involved going forward. They characterized the parties’ search integration as a long-term partnership, which implies ongoing cooperation and a high degree of collaboration. We […]

Yahoo-Newspaper Consortium Producing Some Mutual Gains

When the Yahoo-Newspaper consortium was announced in early 2007 both Yahoo and the newspaper industry were stronger and in better shape than they are today. (That’s certainly true for newspapers.) Since that time Yahoo has suffered through the MicroHoo episode, gone through a couple reorgs, laid off a meaningful chunk of its workforce and gained […]

SEO

Yahoo CEO Bartz to Reorg for More ‘Top-Down’ Authority

It’s probably safe to say that Yahoo has lots of fans rooting for the company to succeed under the management of new CEO Carol Bartz. In my vicarious observation of Bartz I’ve come to appreciate her no-nonsense approach and sense of humor. And as could have been anticipated after her appointment, another Yahoo reorganization is […]

SEO

Yahoo Forms New Digital Advisory Council

Yahoo has announced the formation of a new advisory council. Yahoo has named this council the Digital Advisory Council and it is made up of “industry executives from its agency and advertiser partners.” The council will give Yahoo feedback on search advertiser plus digital media and online advertising. The council will meet for the first […]

SEO

Yahoo’s Poor Ad Targeting & Thoughts On Google-Yahoo

Previously, I wrote of how Yahoo’s recent press day proved disappointing to me. Time for part two of that: how the Google-Yahoo ad deal is supposed to help Yahoo. Oh, it might, but not for the reasons Yahoo put out — the idea it would somehow get advertisers it was missing. More about that below, […]

Triage Time For Yahoo, Delicious Founder Latest Departure

Are we watching an awkward transition at Yahoo or something more like a collapse? To declare my biases openly, I hope it’s the former. Yahoo and Google need strong competitors to keep them on their toes. But what’s happening at Yahoo certainly does not look good. The company has gone through several “reorgs” in the […]

SEO

Yahoo Loses Jeff Weiner But Probably Won’t Replace Him

Consistent with earlier speculation, Jeff Weiner will be leaving Yahoo and become an “executive in residence” for both Accel Partners and Greylock Partners in the fall (he remains at Yahoo for a transition period). Yahoo President Sue Decker informed the rank and file and tried to maintain confidence in the company (her email via TechCrunch) […]

SEO

Yahoo’s VP Of Sales Strategy, Jacki Kelley, Leaves Yahoo

Another Yahoo Exec Departs from BoomTown reports Jacki Kelley, Yahoo’s Vice President of Sales Strategy, has left Yahoo this past Friday. Kelley will be working at Martha Stewart Living Omnimedia, Inc. as the Executive Vice President of media sales. Yahoo’s Executive Vice President Hilary Schneider sent out a company email:

SEO

Local Search Site Judy’s Book To Shut Down

TechCrunch first reported (confirmed on CEO Andy Sack’s blog) that local search site Judy’s Book is shutting down and/or looking for a buyer. After struggling to monetize its traffic, the site shifted its business model to emphasize coupons and local deals. The firm had raised over $10 million in two investment rounds. This follows the […]

PPC

Yahoo Acquires Ad Network BlueLithium

This afternoon Yahoo announced that it was buying US-based ad network BlueLithium for $300 million in cash. Founded in 2004, the company has 10 offices globally and claims more unique US visitors than Google, MSN, AOL and eBay. It also claims to be the fifth largest US ad network and the second largest in the […]

SEO

Searcharazzi: Last Time, on Yahoo! Executive Survivor…

Coleman is out, and president Sue Decker rises to the top. Hilary Schneider (is it possible that she is Decker’s long lost twin?) smugly rules ad sales and partnerships (Global Partner Solutions), leaving Jeff Weiner to run content (Yahoo! Network Division). According to a Valleywag tipster, these two hate each other’s guts.

SEO

Yahoo Reorganizes, Schneider Now Sits Atop Sales & Marketing

The New York Times and PaidContent report on a new reorganization at Yahoo. Among the changes, Executive Vice President of Sales Greg Coleman will be leaving Yahoo early next year and Hilary Schneider has been promoted to EVP to lead a new group called “Global Partner Solutions,” which is now responsible for sales, marketing and […]

PPC

Yahoo Announces Evolution Of Newspaper Consortium With Search Distribution

Yahoo has expanded its newspaper partnerships to 12 newspaper publishing companies, with 264 newspapers across 44 states. Out of mutual necessity, the relationship originally coalesced last November around a partnership with Yahoo HotJobs, but there was clear expansion potential. Yahoo now becomes the exclusive paid-search provider to the participating papers, and both sides will apparently […]

PPC

Details On Yahoo’s Advertiser & Publisher Group Leaked

Michael Arrington of TechCrunch has posted an email sent by Yahoo’s CFO, Susan Decker, that she emailed all Yahoo employees yesterday on the topic of the new Advertiser & Publisher Group. In the email she explains how the group will be organized into “demand channels, supply channels and marketing products.” In short, the demand channels […]