Microsoft acquires e-commerce advertising vendor PromoteIQ
The sponsored products platform will be a division of Microsoft Advertising.
Topic: HP Inc.
Latest Google AdWords PLA Test: Segmenting Products By Brand
Google has been running several experiments on the way it displays product listing ads (PLAs) in the search results. We’ve seen ads grouped in pricing buckets, PLAs showing in knowledge panels, and now, PLAs segmented by brand. While researching Chromebooks, Samuel Edwards at Tenthwave Digital saw the result below which groups product listing ads by […]
HP’s TouchPad To Use Bing Maps As Default
The Pre Central blog offered up some screens from the forthcoming webOS tablet, the HP-Palm TouchPad, which show Bing as the default maps provider on the device. The screens are reportedly authentic because they were obtained from the webOS 3.0 emulator. What this also suggests is that on HP-Palm devices beyond its TouchPad Bing could […]
Placecast and AT&T Launch Geo-fenced Mobile “ShopAlerts”
Mobile carrier AT&T is introducing location-based “ShopAlerts” with Placecast in four US cities: NY, SF, Chicago and LA. This is opt-in “push” marketing via SMS or MMS tied to “geo-fences.” Privacy is a non-issue because of the opt-in dimension. Once a user has opted-in, which can happen on AT&T’s site, Facebook or many other places […]
Google Teases “Honeycomb” Android 3.0 Tablet OS At CES
Perhaps this year’s Consumer Electronics Show (CES) should be renamed “AES” for Android Electronics Show — given all the handsets and tablets featuring the Google mobile OS that are being shown and rolled out. And today Google provided a sneak preview of the tablet version of Android (3.0), dubbed “Honeycomb.” The screens and the video […]
CES: Microsoft Expands Scope Of HP Search Relationship To 42 Countries
Microsoft CEO Steve Ballmer gave the opening keynote at the Consumer Electronics Show in Las Vegas last night. It was a review of Microsoft accomplishments and product launches during 2009 (e.g., Windows 7, Bing) as well as a preview of some products coming to market (e.g., Project Natal for Xbox) in the future. Ballmer spent […]
Yahoo Loses Toolbar Deals; Search Share To Drop?
The Wall Street Journal reports that the loss of two agreements with computer makers could cost Yahoo as much as 15% of its search traffic in the next 12-18 months. Early this year, HP made Live Search the default search toolbar on its computers. And back in October, the WSJ says, Acer switched from Yahoo […]
Microsoft Cashback Comes to the MSN Toolbar
Although I don’t personally use it I’m a fan of Microsoft’s Cashback. That sounds like a contradiction I know. But I thought it was a very clever consumer-advertiser proposition when it launched in May of last year. It gives advertisers a way to stand out in search results* (and only pay if there’s a sale) […]
Live Cashback Users Feel Cheated By Microsoft
On Black Friday, Microsoft’s Live Search Cashback program went black, in short, the service went down and many shoppers were unable to use the great deals they provided with their merchants. Back then, Microsoft promised to make things right. Microsoft’s Live Search Blog posted an update explaining that they have been communicating with those customers […]
Microsoft’s Live Search Cashback Goes Dark On Black Friday
Microsoft’s Live Search Cashback program was reportedly down much of the day on Black Friday. This caused major concerns for customers who were excited to get large discounts on the day. In addition, TechFlash reports many customers purchased items from HP, expecting to receive 40% cash back rewards from Microsoft, only to see 3% show […]
Microsoft Announces adCenter Desktop Beta During SMX Advanced Keynote
Kevin Johnson, President of Microsoft’s Platform & Services Division, announced the release of the adCenter Desktop Beta during an SMX Advanced keynote speech today. The software application allows advertisers to create, optimize, and manage online campaigns with Microsoft. Previously advertisers were required to manage their campaigns through a web interface, a relatively less efficient means, […]
Microsoft Wins Deal For Live Search To Be Default On HP Computers
For all the excitement about Microsoft Live Search Cashback, I think a new announcement out today is far more important to Live Search’s potential growth. It will be the default search engine on Hewlett-Packard computers sold in North America beginning in January 2009, winning the deal from Yahoo. HP is currently the world’s largest PC […]