Unifying the search experience for real growth in 2026
Your customers see the whole SERP. You should too.
Topic: H&R Block
How ad assets work in PPC
Ad assets (formerly called extensions) provide more information about your ad. There are many different kinds of ad assets, and the search engines are regularly introducing new types. Ad assets are served dynamically based on context such as device and location and in combinations predicted to improve click-through rates. Ads in position one – the […]
Online tax-filing services can no longer hide free services from Google Search results
TurboTax and others are prohibited from noindexing their free e-file landing pages, per new IRS rules.
Community Corner: Spotlight on Search Engine Land Award Winners Odd Dog Media & SapientRazorfish
In 2015, the Search Engine Land Awards were introduced to recognize the top performers in the SEO and SEM community. The inaugural event was a big success by all accounts. Hosted in New York City during the SMX East conference, the awards program drew hundreds of attendees and raised thousands of dollars for Be the […]
SearchCap: Google AMP URLs, Google Maps traffic & Super Bowl search ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google makes it easier to see and share publishers’ real URLs from AMP pagesFeb 6, 2017 by Danny Sullivan New anchor button enables copy-and-paste of URLs directly to publisher sites. SMX […]
SearchCap: Facebook Search On Android, Apple Maps Adds TripAdvisor & Content Ideas
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook Post Search Is Finally Coming To Android Devices Facebook’s updated search product was launched for iOS, web and mobile web in December. It’s still only available for users of the […]
Google Blurs The Line Between Paid & Unpaid Results Again
Google has a new program that allows local businesses to get paid listings that appear within what’s known as the 7-pack of local listings. But do those listings violate the Federal Trade Commission’s guidelines about proper disclosure of paid search ads? Probably not, but they do seem confusing. The New York Times had a good […]
Really Boring Products That Rocked In Social Media
One of the most frequently asked questions we get while speaking on social media marketing at conferences is “How can something boring be successful in social media?” Well, there is really no product, service, or topic that cannot be successful in social media marketing if you are willing to be creative. To prove the point […]
Microsoft Still Favored To Win Yahoo, Madison Avenue Contemplates The Consolidated Online Ad Future, And Congress Gets Involved
Just in case you hadn’t gotten enough news and speculation about the various potential deals surrounding MicroHoo, AOL, and News Corp. there are a flurry of articles (as one might expect) today about all this. The most interesting is probably the one in the Wall Street Journal that interviews ad executives about their thoughts regarding […]
SearchCap: The Day In Search, Jan. 29, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web: