Is your brand facing an identity crisis?
People want to go where somebody knows their name. Identity makes it happen for brands, and getting it right drives personalization and trust.
Topic: HTTP cookie
Google publishes timelines for Privacy Sandbox proposals
APIs for each use case are projected to be available for adoption in Q4 2022.
Would your job be easier or more difficult if Google wasn’t the dominant platform?; Thursday’s daily brief
And, we say goodbye to Twitter’s Fleets and Google Posts for knowledge panels.
Seizing your data destiny: Google delays third-party cookie phase-out
As it turns out, third-party cookies are a tougher cookie than we thought.
So Google gave you another year to prepare for the Cookiegeddon. Now what?; Thursday’s daily brief
And, 51% of local marketers say their business will hire more SEO staff this year.
Google adjusts the timeline for third-party cookie deprecation; Friday’s daily brief
Plus, why thinking like a group isn’t so bad after all
Google pushes back plan to block third-party cookies until 2023
"More time is needed across the ecosystem to get this right," said Vinay Goel, Privacy Engineering Director at Chrome.
The future of digital advertising: Personalization through agility and automation
Get your customers to take action by using an agile approach to digital marketing.
Google agrees to not favor its own products or access user personal data in commitments with UK regulator on FLoC
Depending on how the engagement plays out, this could mean that Google doesn't implement FLoC as quickly as anticipated.
Cookieless data isn’t the only concern in search marketing
Strategies to help you adapt to the new normal.
Google Ads announces privacy-focused changes for Analytics, Tag Manager and enhanced conversions
These solutions from Google Ads attempt to preserve user data while ensuring that search marketers have the best information to improve and adjust their campaigns.
Trade cookies for control of your identity program
Brands need people, and people need brands. Do they need third-party cookies to connect?
Instant match rates are now available for Customer Match lists in Google Ads
Having match rate data upfront can help to contextualize performance expectations.
WordPress proposes blocking FLoC by default
It’s estimated that 40% of all sites use WordPress. If the proposal is implemented, that could be a devastating blow to Google’s ad-targeting capabilities.
Heineken USA builds ‘golden consumer records’ to enable 1:1 relationships with customers
The alcoholic beverage company shares how it overcame third-party data challenges by launching a first-party data strategy.
FLoC is coming — Here’s what we know so far
Google has positioned its third-party cookie replacement squarely between advertisers and users, and both sides are worried.
Google will not build or use alternate identifiers to track users across the web
Google reiterated that its products will use Federated Learning of Cohorts to enable advertisers to target audiences.
Google’s alternative to third-party cookies open for advertiser testing in Q2 2021
Google claims FLoC will protect the privacy of users while providing advertisers with needed attribution data.
Google moves one step closer to ads that can deliver personalization and privacy
Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based cohorts.
Meet Google Analytics 4: Google’s vision for the future of analytics
The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls.
Foursquare becomes first company to receive MRC location-data accreditation
New certification will soon become a must-have third party approval.
Strange bedfellows Google and Firefox renew their ‘default search’ partnership
Firefox extends 2017 deal with Google as it seeks to diversify revenues.
Ad industry groups launch effort to push for addressable media standards
The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech firms.
Welcome to the Predictive Marketing Era
How to become a nimbler, smarter, more successful PPC marketer in the age of machine learning and AI.
How working from home has thrown a wrench in campaign targeting [Video]
While working remotely has kept some businesses online, it has also made analytics and cookie data less reliable.
Microsoft Advertising adds cookie-based experiment option
Cookie-based A/B tests will ensure that customers are only shown ads from either your experiment or original campaign.
Foursquare and Factual merge, CEO Shim to lead combined company
The combined company is the clear market leader for location intelligence.
The new contextual ad targeting works, study says
A new study looks at how contextual relevance of ads to content influences consumers.
OneSearch, Verizon Media’s new search engine, sounds awfully familiar
The privacy-focused search engine serves contextual ads and doesn’t use cookies for tracking.
The third-party browser tracking cookie is dead. What’s next?
Why cookies are going away and how marketers can acquire more new customers without them using first-party data.
Cookie & Privacy Policy Recommendation: Iubenda
If you have a website, you need a cookie and privacy policy. Regardless of where you are based, if you have users in the EU (which everyone will), you need to inform them of what cookies are dropping on their computer (and get their consent to do so). This can be a real headache, as […]
Bing Ads has a conversion tracking fix for Apple’s Intelligent Tracking Prevention
Advertisers must enable auto-tagging of the Microsoft Click ID in their accounts to get consistent ad conversion tracking from Safari.
Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update
A new Google Analytics cookie is designed to keep ad tracking from Safari intact for AdWords campaigns.
Behavioural Targeting Glossary
Do you know the difference between a cookie and a pixel? Find out by using the below feature to search through our Behavioural Targeting Glossary. The glossary is being updated all the time. If you think there is anything missing, please get in touch to let us know. Please note: The below contains terms related […]
AdWords rolls out Salesforce account linking for automated conversion imports
The conversion data import solution is coming out of beta.
Google to roll out cross-device retargeting
Cross-device remarketing for signed-in users will roll out over the next few months.
Selling Ads On A CPA Basis
When should I be selling ads on a CPA basis? The simple answer is: when you have spare space on your site and it’s a good advertiser. A CPA deal is generally a great deal for the advertiser, but it can work out good for you too if you have space on your site you […]
CPA Definition
The CPA price is the amount that gets paid when an ad causes a sale (or an action). This means that a CPA advertising price can seem quite high compared to CPM or CPC. This is because conversions (sales) are quite rare comparatively. For example, you book an ad campaign on a website and agree […]
Google Faces Potential $19M Privacy Fine In The Netherlands
Google continues to face potential fines for failing to change its privacy policy in Europe. Since the company introduced its “simplified privacy policy” in 2012 it has faced Europe-wide criticism and the threat of fines for violating local data protection laws. Multiple government data protection authorities across Europe are cooperating in an effort to compel Google to make changes in […]
Sample Cookie Policy
If you are a site that is based anywhere in the EU, you will legally need to have a Cookie Policy overlay on your site to warn visitors your site will be dropping cookies on their computer. Pretty much all sites do this, as cookies are used for everything from analytics to web functionality to advertising. […]