Crunching the cookie-less conundrum: A guide to PPC in the post-cookie world
Four ways to prepare for the absence of third-party cookies.
Topic: HTTP cookie
LinkedIn publishes actionable steps before third-party cookie deprecation
The platform released a new guide outlining five key steps to take right now to maximize performance in the privacy-first era.
Google hits back at report criticizing the Privacy Sandbox
The IAB Tech Lab report claims that Privacy Sandbox could make it harder for brands to serve effective ads – particularly smaller businesses.
3 ways search marketers can prepare for the big cookie crumble
These initiatives will help you optimize targeting, refine media mix, and improve performance reporting without third-party cookie tracking.
Amazon strikes landmark deal in response to Google’s third-party cookie deprecation
The agreement could pave the way forward for advertisers trying to reach high-value customers in a cookieless world.
Google ‘cannot proceed with third-party cookie deprecation’
Competition concerns about Google's Privacy Sandbox must be addressed before third-party cookies can be deprecated.
7 paid media reporting tips when tracking is messy
Learn effective paid media reporting strategies in a post-cookie world, from showing longer-term trends to embracing incrementality testing.
Google is allowing select sites to delay phase out of third-party cookies
Google is phasing out third-party cookies completely this fall, but some sites will be able to temporarily re-enable them until the year-end.
Google has started phasing out third-party cookies
A new tool that defaults to restricting third-party cookies is now being rolled out to 1% of Chrome users globally.
Google will start phasing out third-party cookies in weeks with new feature
Google is rolling out a new feature in January that will impact 1% of randomly selected Chrome users globally.
Google is rolling out programmatic bidding for limited ads
Publishers should seek legal advice before leveraging this feature as it involves the use of invalid traffic-only cookies.
Google Chrome will soon add 6 relevance and measurement APIs
These enhancements are designed to offer a more realistic preview of the digital landscape without the presence of third-party cookies.
Safari tightens grip on third-party interactions
Advertisers say the change creates a lot of blind spots and a lot of unnecessary headaches.
Google’s interest-based ad experiments show ad spend, click-through rates down slightly
In the first quarter of 2023, a study assessed the performance of interest-based audiences using a mix of privacy-preserving signals.
Google’s formula for navigating economic uncertainty involves “doubling down”
Sometimes, economic uncertainty can be a good opportunity for brands that can stay agile and adapt quickly to change.
SMX Next day 2 kicks off in 1 hour with Google’s Ginny Marvin
Join us for Day 2 of SMX Next with a special keynote presentation from Google's Ads Liaison Ginny Marvin.
Google My Ad Center updates give users more, expanded controls
The new privacy controls allow users to see more ads they're interested in, less of what they aren't, and expanded control for sensitive categories.
Unify customer data across multiple brands and systems
Learn how The Comoto Family of Brands unlocked its marketing potential with first-party data.
A guide to Google Analytics 4 for marketing agencies
Everything you need to know to prep your clients for the change.
Google to offer publisher first-party cookie support
The added support will provide publishers with control and choice to implement the monetization strategies that best support their business goals.
2 new Google Display & Video 360 audience solutions
At the intersection of privacy and relevant ads are programmatic buys led by first-party data and machine learning.
Delivering rich and personalized customer experiences within the media ecosystem
Unravel complexity to unleash and deliver personalized experiences.
Why Your Website Needs A Cookie And Privacy Policy (And How To Add One)
Are you trying to build up a website or blog? If so then you must be very excited: your website will take the shape of your dreams, projects and interests. On the way to reaching your aims, there is something that has to be considered carefully in your plan: the law. In particular – privacy […]
A PPC guide to privacy-focused audience targeting
Google granted more time before cookies retire, but advertisers still need to build audience frameworks for the future.
You can change cookie expiration and update settings in GA4
Users can easily make changes and updates to cookies in GA4 in the admin, property column of GA4.
Google begins testing FLEDGE API on AdSense
The new API uses interest groups instead of cookie-based tracking for both audiences and remarketing.
Google cookies will remain active on Chrome until 2024
Google began testing the sandbox earlier this year with plans to phase out cookies by 2023. Now those plans are delayed.
How to build a framework for PPC measurement in 2023
Here'a a review of the measurement tools that are available right now that should serve as the building blocks.
How privacy changes affect B2B paid search marketing
B2B search marketing is about to get even more challenging. What’s the solution? First-party audiences.
Google unveils a simpler way for European users to reject cookies
After being fined by France, Google unveils Reject All or Accept All buttons for Google search and YouTube visitors.
Start structuring your privacy-focused PPC measurement plan now
The deprecation of third-party cookies in Chrome is fast approaching. Here's a timeline to help you build a new measurement framework.
U.S. search ad revenue grew 33% to $78 billion last year
Digital ad revenue experienced tremendous growth in 2021, according to the IAB. Search continues to be the leading format.
Search marketers, are you ready to measure results in a cookieless world?
Listen in on the challenges and solutions to help you get ready for the imminent sunset of third-party cookies.
Measurement in a cookieless world: Are you ready for what’s next?
In this webinar, learn about the challenges and solutions to help you get ready for a cookieless future.
Google to sunset Universal Analytics on July 1, 2023, in favor of Google Analytics 4
It’s time for search marketers to shake off the inertia and adopt Google Analytics 4.
Why I’m glad third-party cookies are dying
Third-party cookies have never been a good way to demonstrate value – not value as most businesses define it, at least.
Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges
While paid search marketers applaud Google’s proposed user privacy measures, they’re keen to highlight its shortcomings — particularly the number of topics in the initial design.
Big data gives way to more flexibility
More data is only half the battle as marketers recognize the importance of usability at scale.
Avoid an identity crisis by getting to know your customers
In this webinar, learn how to overcome the loss of third-party cookies by connecting the dots on your customers' identities.
Google launches new way for publishers to use first-party data to enhance targeted advertising
First-party data is information that websites, advertisers, and publishers collect directly from users and searchers (that they give voluntarily).