How to master user intent with SEO personas
Your users don’t search the same way, so why treat them like they do? Build SEO personas that refine your content and boost rankings.
Your users don’t search the same way, so why treat them like they do? Build SEO personas that refine your content and boost rankings.
Google is accused of using dark patterns to get more location data from its users and profit from better search results and Google Ads.
As sellers try to react quickly to ever-changing circumstances due to coronavirus, logistics and channel strategies may change forever.
With the new 6.11 version of Bing's iOS search app, results for a "homes for sale + zip code" query returns real estate listings for specified zip codes.
Happy 4th of July! It’s fireworks season here in the US, a time when online searches for “fireworks” skyrocket. Yet, ads for explosives and pyrotechnic devices like “firecrackers,” “bottle rockets,” and “fireworks” are not allowed per the advertising policies of Google and Bing — and their respective search partners like AOL, Ask, Yahoo and DuckDuckGo. Sam […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: ChaCha Defeats Google, Bing And Siri In “Answers Quality” StudyA study published today by Indiana-based Butler University compared the performance of a range of search engines and Q&A sites on mobile […]
A study published today by Indiana-based Butler University compared the performance of a range of search engines and Q&A sites on mobile devices. It found that “ChaCha delivered the highest quality responses consistently across the largest group of categories and question types.” The study was sponsored by ChaCha. However, ChaCha CEO Scott Jones told me via email […]
DuckDuckGo has added new “zero click” information from Zanran to its search results, giving users quicker access to some of the deeper web content that Zanran offers. You may remember Zanran from my profile last year, Zanran: New Search Engine That Unearths Data In Charts, Graphs & Tables — it’s essentially a search engine for […]
Google announced the winner of the Doodle 4 Google competition and today that winner’s logo is on Google home pages around the world. The Winner is Dylan Hoffman of Caledonia, Wisconsin for his Doodle named “Pirate Times.” The Doodle won him a $30,000 college scholarship, a Chromebook computer and a $50,000 technology grant for his […]
“Pegman” is the little icon in Google Maps that you can drag to enable the Google Street View feature. Tomorrow, he’s getting into the Christmas spirit by becoming “Santa Pegman” and sporting a Santa Claus hat. Google’s sent a few preview pictures of how Santa Pegman will appear beginning tomorrow at 2am Eastern time through […]
Here are some tools that aren't specifically related to paid search, but are nonetheless valuable additions to your your search marketing research toolset.
Super Bowl XLIV is two days away, and even though it’s always one of the most-watched TV events of the year, the major search engines are also ready for anyone searching for the latest news and information. All three already have Super Bowl shortcuts/oneboxes in place. Google Yahoo Bing No doubt each search engine will […]
Compete makes it a quadfecta! No real surprise, the latest search engine share stats out from Compete show Google has hit a new high — just as did previous stats out this month from Hitwise, Nielsen and comScore. Plus, an interesting look at how much search traffic Microsoft’s Live Search Club generates. NOTE: ON THE […]
Remember when AOL released private search information back in August of 2006? Well, that story is now back in the news, after a two-year hiatus. Ars Technica reports that a play has been created around one of those searches, specifically searcher number 927. The play is named “USER 927: U are what U Seek” and […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
We were sent the picture above of a Google Chevy Cobalt, presumably taking StreetView images, from a reader who snapped the picture in rural Knox, Indiana, which has a population of 3,721. It’s interesting that Google is straying so far from the “major metro” path here. But Gizmodo has similar shots from this summer, showing […]