What six perspectives reveal about demand generation in AI search
SEO, PR, analyst relations, and publishers are solving the same AI measurement problem from different angles. Here's what they agree on.
Topic: International Data Corporation
Think AI can scale personalization alone?
Not without a content supply chain that can keep up.
CMOs, It’s time to rethink your brand experience for long-term growth
In the hybrid work era, efficient and fast growth requires a new approach to delivering consistent, on-brand customer experiences
Google Assistant everywhere: more dedicated buttons, expansion on lower-end phones
The company is also adding local search suggestions in Messages.
How AI is disrupting major industries
Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in fear of their metallic overlords. Or two, a utopian futurist society where humans are freed from mundane labor and complex challenges are solved by machines. Wherever you fall on the AI anxiety spectrum, the […]
Native advertising, the new marketing workhorse
Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less effective. With internet users increasingly ignoring overt sales tactics, average click-through rates (CTRs) for display ads have fallen over time to 0.17 percent, according to Google. In contrast, native ads enjoy much higher CTR and […]
Survey: Under 40 Percent Start A Local Search With A Search Engine
What we widely call “local search” is only partly about search engines. Finding local content and making offline purchase decisions is a multifaceted process that involves several categories of information and devices. That’s according a new survey and report from IDC and YP. The report, called “Local Search Unleashing Opportunities for National Advertisers,” is based […]
How To Make Unstructured Data Actionable In Display
I wrote recently about the new era of display marketing, and how real time bidding and other advances are bringing the precision and performance of search advertising to display. Well…a new era of unstructured data is also upon us. A widely cited 2011 IDC study found that the amount of data in the world is […]
Google Offers A Carrot/Stick For Marketers To Go Mobile
Google is increasingly trying to send advertisers a message about how critical mobile is becoming. As an example the company recently estimated that a huge percentage of last-minute shopping search (44 percent) this holiday will be on smartphones and tablets. Despite predictions like this and recent survey data showing enterprises are pouring money into mobile […]
Report: AOL, Microsoft and Yahoo To Team For Display Ads
In an apparent response to Google’s rising prominence in the display advertising market, the rest of the major players — Yahoo, Microsoft and AOL — are reportedly teaming up to sell ads on one another’s sites. The report in the Wall Street Journal’s All Things D says the pact was explained to a group of […]
Google Search Share Plateaus, BingHoo Gains, AOL Drops
The comScore search market share numbers for August are out. What they show is Google seeming to hit a kind of plateau. Over the past year it seems to be bumping up against a market share ceiling of around 65-66 percent. By contrast Yahoo and Bing gained slightly and now have a combined 31 percent of […]
SearchCap: The Day In Search, September 12, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Engines & 9/11: Remembrances Today; Some Thoughts Of Then The major search engines are all memorializing the 10th anniversary of 9/11 on their home pages today. Below, a recap, some […]
Forecast: More US Mobile Web Users Than PC By 2015
It’s inevitable that in the not too distant future there will be more mobile internet users that those accessing the internet on a PC. And today research firm IDC forecast that day will come in the US in 2015: By 2015, more U.S. Internet users will access the Internet through mobile devices than through PCs […]
Report: Android Now 40 Percent Of Smartphone Market
According to the latest comScore data, Android handset penetration grew almost 6 points since last quarter and now amounts to 40 percent of the US smartphone market. Number two Apple gained modestly, and RIM, Windows and Nokia were all in negative territory. Samsung, the largest Android handset maker, also had the greatest overall share of mobile […]
IDC: Google Overtakes Yahoo In Display Ads For First Quarter Ever
Move over Yahoo, there’s a new display advertising champion in town, as of the first quarter of 2011. You may have heard of the company, as they’ve also been dominating the search advertising category. According to a new report from research firm IDC, Google’s net U.S. display advertising revenue share grew to 14.7% in the […]
A Year Later: AdMob A Critical Mobile Asset For Google
There was really never a question that AdMob was going to be a huge asset and accelerator of Google’s mobile ad efforts. However the acquisition has more than cemented Google’s leadership position in mobile advertising. According to some estimates (IDC, December 2010) Google controls 60 percent of US mobile advertising (search + display). Of the […]
Android On Fire — Others Not So Much
The Q1 smartphone sales figures that were released yesterday by Gartner show that Android has surged and now leading all other smartphone operating systems. These numbers are Q1 sales figures and not reflective of overall market share but the show the direction the overall market is going. Gartner said “Windows Phone saw only modest sales […]
Bing To Become Default Search (And Maps) On RIM BlackBerry Devices
According to a tweet from Michael Gartenberg Bing is going to be the default search engine on RIM BlackBerry devices. Apparently Steve Ballmer took the stage at BlackBerry World 2011 and announced that Bing and Bing Maps would be “integrated at the OS level” on BlackBerry handsets coming later this year. Bing for Mobile offers […]
Visualizing Google’s Dominance Of Mobile Advertising
A report on mobile apps report released today by security firm Lookout is being used to discuss the relative sizes and growth of Apple and Google’s apps marketplaces. Called the “App Genome Report,” the much more striking thing it reveals is just how dominant Google is already in app-display advertising. Take a look at these […]
Google Will Make $10 Per Android User In 2012: Report
A number of reports out underscore how strategic mobile is now for Google’s business. The first, from IDC, says that there were more smartphones shipped in Q4 than PCs. Think about that. And earlier analyst reports found that tablets (read: iPad) have cut into PC sales. The PC era is now officially over. PCs will […]
Google Mobile Strategy Playing Out Almost Flawlessly: Ads Growing, Android Beating iPhone
Two sets of data released today show that Google’s mobile strategy is working incredibly well, if not flawlessly. Its AdMob unit reported that it now sees more than two billion ad requests on a daily basis. And comScore also stated that, according to its survey data, Android has just passed the iPhone as the number […]
Is Apple Really “Threatening” Google In Mobile Advertising?
Earlier this week a Bloomberg/BusinessWeek article appeared under the headline: Apple Threatens Search Giants’ Mobile Ad Shares. It gained a tremendous amount of secondary pickup and discussion for the proposition that Apple had tied Google in mobile advertising revenue. The article relied on IDC estimates to argue “Apple may be gaining share in the U.S. […]
BlackBerry Mobile Bonanza: Microsoft Launches Live Search, Google Introduces New Search Client & AOL Launches MapQuest 4 Mobile
At the CTIA wireless trade show today Microsoft announced an extension of its existing relationship with BlackBerry maker RIM. Previously Microsoft released special versions of Windows Live Messenger and Windows Live Hotmail for the BlackBerry. The Live Search downloadable client was also available for Blackberry. However today the company announced that Live Search will be […]
Internet Ads Grow; Google Sees Slight Decline
IDC reports that overall Internet advertising has grown 27% year over year to $25.5 billion in 2007. The fourth quarter of 2007 grew about 28% over the fourth quarter in 2006 to $7.3 billion. Google saw a dip in its share of the US market for the first time in two years, dropping 0.5 percentage […]
Video Display Ads A ‘Strategic Threat’ To Google?
Gary Price points us to a recent IDC online ad forecast that says search will lose some of its appeal as display (specifically video) ads become more popular and prevalent online. The release identifies this anticipated shift as a “strategic challenge” to Google. While that characterization is attention getting, the reality is not as dramatic.