SearchCap: The Day In Search, September 12, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Search Engines & 9/11: Remembrances Today; Some Thoughts Of Then

  The major search engines are all memorializing the 10th anniversary of 9/11 on their home pages today. Below, a recap, some some reflections on two major ways search engines have changed since that tragic day, in terms of news coverage and disaster help. Google Home Page There’s no special logo on Google for the anniversary, […]
• Bing “Easter Eggs” That Imply Google Is “Evil” And A “Whiner”

  Today on Google Plus, Andy Arnt – a software engineer at Google – posted about two Bing “Easter Eggs” that take shots at Google, searches that take digs at Google in the answers that show at the top of Bing’s results. The two search queries in question are more evil than satan himself and hiybbprqag. For each search, there’s […]

• Don’t Search Google Photos For “Gmail” While At Work

  An anonymous reader sent us a tip that searching for [gmail] with the Google photos search, not Google Images, but rather photos within Picasa, will return a lot of pictures of women not fully dressed. I was able to replicate the problem images by going to Google, searching for [gmail], clicking on the “more” option […]

• Why Social Must Be Part Of Your Mobile Strategy

  Let me start this piece by throwing a few stats out there: Mobile Over 550,000 Android phones are activated each day (worldwide). In the UK, 45% of Internet use is done on mobile devices. There are more than 3m mobile Internet users in London alone. In the UK, there are more than 15,000,000 smartphones in […]

• Yet More Tips For Diagnosing & Fixing Panda Problems

  Here we are, five months after Panda and the only publicly confirmed Panda recovery stories are those that followed the Panda 2.3 update. This is notable because this particular update was one in which Google took actions to help restore some sites that were unfairly hit by the earlier versions of Panda. Google told Barry […]

• What Is Search Engine Optimization? The Three Minute SEO Video!

  Don’t know SEO? Know someone who needs a short, easy to understand overview of search engine optimization and how it works? Grab some popcorn and watch our new SEO video, which in just three minutes covers the basics of search engine optimization: I’m really pleased with how the video turned out, and I hope you […]

• Forecast: More US Mobile Web Users Than PC By 2015

  It’s inevitable that in the not too distant future there will be more mobile internet users that those accessing the internet on a PC. And today research firm IDC forecast that day will come in the US in 2015: By 2015, more U.S. Internet users will access the Internet through mobile devices than through PCs […]

• Hot At Sphinn: Quitting Your SEO Career, SEOs Still Buy Links & More

  SEO was the hot topic last week on our sister site, Sphinn. Rather than a single “Discussion of the Week” on Wednesday, we had two discussions going that morning — both involving SEO topics. One asked, What Would It Take For You To Quit SEO?, while the other was more technical: Discussion: Is There Value […]

• 3 Ways PPC Can Improve Your Organic Results Through Testing

  Organic search can be an excellent traffic stream that helps your website increase its visibility, find new customers, and ultimately be a nice source of revenue for your company. However, organic traffic has some drawbacks: You can’t easily test landing pages, headlines, and templates You can’t get rapid feedback You don’t get traffic on certain […]

• Former Mobile Search Engine Taptu Reinvents Itself As Tablet Platform Tool

  The search technology behind failed social search engine Worio became the guts of the successful Zite app, which was recently acquired by CNN. Similarly Taptu, which began as a mobile search engine in the pre-iPhone era (2006), did almost the identical thing and is hoping to follow Zite’s lead. Originally Taptu was a search engine […]

• 5 Tips To Get More Online Customer Reviews

  Google’s acquisition of Zagat last week and Yelp’s excellent snarky response has brought customer reviews to the forefront of the news again, so it’s a good time to start thinking about how garnering more online reviews fits into your business. In my experience, when it comes to reviews there are four types of businesses: Businesses that […]

Search News From Around The Web:

Applications & Portal Features

• Google Groups Has a New Interface, Google Operating System
• Yahoo! Answers planned maintenance on Tuesday, September 13, Yahoo Answers Blog

Business Issues

• AOL’s Management Clash Runs Deep, Wall Street Journal
• Facebook may have missed revenue projections by $500 million, ZDNet
• Yahoo Board’s Priority Is Revamp, Not CEO Search, Wall Street Journal
• Carol Bartz Resigns from Yahoo Board, Wall Street Journal
• A Horribly Unimpressive List of Products Yahoo Launched under Carol Bartz, LAUNCH

Local, Maps & Mobile

• Analysis: AOL’s Armstrong feeling the heat with Project Devil, Reuters

Searching

• New: “Searchable Database Memorializes American Terrorism Victims Back to 1970″, infodocket.com

SEM Industry

• iCrossing Buys Hispanic Agency Wallaby Group, ClickZ

SEO & SEM

• adCenter 101: Capitalizing On Consumer Queries, PPC Hero
• Justifying the Value of SEO, Search Engine Watch
• 4 Top SEO Applications for the iPhone, Search Engine People
• 5 Low Profile or New SEO Tools You Should be Using, SEOptimise
• Changing your website’s host, YouTube
• Google Killed the Content Farms, But Didn’t Kill Corporate Content Farming, SEO Book
• How I Would Do SEO for Hipmunk.com, SEOmoz
• Seriously? Complain Your Scraper Site Is Not Listed In Google?, Search Engine Roundtable

Social Media

• YouTube Founders Aim to Revamp Delicious, New York Times
• Facebook’s Foe: German Minister Urges Government to Quit Facebook, SPIEGEL ONLINE

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• 19 Mind-Blowing Mobile Commerce Features – Linda Bustos looks at some extremely clever (and some downright odd) mobile features that are being used in e-commerce settings. Perhaps some ideas to consider for you or your clients?
• What does Twitter’s t.co mean for brands? – RavenTools explains how Twitter's t.co URL shortener is different from the others and how it effects what URL others may see in your tweets.