Topic: John Shehata

SMX East 2012: Maximizing Enterprise SEO

Maximizing Enterprise SEO Presentations from SMX East, October 2012 Large organizations face unique challenges when it comes to SEO. Multiple websites, perhaps running on multiple content management systems, in different countries and languages… the list goes on. And with increasingly strict content guidelines, it’s crucial for organizations to coordinate and integrate their SEO efforts across […]

SMX East 2010 Slide Video: Tapping Into Google’s Love Of Freshness

Tapping Into Google’s Love Of Freshness Presentations from SMX East, October 2010 Traditional SEO lore has it that high-ranking content typically resides on well-aged sites, changing little over time, exuding authority. While mostly true, the advent of the social web, quickly changing trends and Google Instant has changed the rules for many sites, with search […]