3.5 Flash-Lite rolling out in Google Search
Google said Gemini 3.5 Flash-Lite is designed for both low-latency tasks and tasks where high throughput is critical for developers workflows, like agentic search.
Topic: Liz Reid
How to make prompt tracking much more accurate
AI answers are variable, but measurable. Use repeated runs, confidence intervals, and journey tracking to separate signal from noise.
Google’s new intelligent Search box – its biggest change to the search box in 25 years
This new search box aims to gives searchers easier access to AI search capabilities, with longer prompts and more AI options.
Google Search now powered by Gemini 3.5 Flash
Google announced Gemini 3.5 Flash today and immediately it is now powering Google Search as the new default for AI Mode.
Google Search gains information agents and improved agentic experiences
Google will continuously scan the web to give you updated information on your search - as an agent would do.
Google lets you build your own app within Google Search with agentic coding
This is powered by Google Antigravity and uses Gemini 3.5 right in Google Search.
Google’s Liz Reid on AI search changes, query shifts, and AI slop
As queries grow longer and less keyword-driven, Google's Search VP says AI is reshaping search intent, monetization, and content visibility.
Google’s Liz Reid: Search and Gemini may converge, or diverge further
Google’s search chief says the line between web discovery and AI assistants is still unsettled as agents and new behaviors reshape the web.
Gemini 3 now used for some queries in AI Mode
This is only live for Google AI Pro & Ultra subscribers in the U.S.
Google Search to route complex queries to Gemini 3
Plus, Google's Jonathon Heard said Google is thinking about breaking AI Mode and AI Overview details in Search Console in the future.
Google’s Liz Reid: The real search shift is behavioral, not AI
Liz Reid says AI isn’t driving the change in Google Search — users are. Younger audiences are shifting to video, forums, and creator content.
Google’s Liz Reid on AI Overviews: Less ad clicks, more searches
Google’s head of Search says AI Overviews don't reduce the need to buy, which is keeping ad revenue stable as searches keep growing.
Google’s Liz Reid: AI isn’t replacing search – it’s augmenting it
User queries are longer, deep clicks are rising, and creators who offer rich, trusted content will benefit most, Reid said in an interview.
Google AI Mode coming to Chrome browser
Plus, while on a website using Chrome, you can ask questions and learn more about your current page with AI Mode.
Google AI Mode may become the default Google Search experience “soon.”
Logan Kilpatrick, lead product manager for Google, said AI Mode will be the default experience soon. Later, Google said not to look into this message too much, implying AI Mode won't be the default.
Google says AI is boosting Search. Yes, but…
A new Google blog post shares some broad traffic trends and tells us that AI drives more queries and higher quality clicks
Building a machine-readable brand: Strategic visibility across all search modalities
Engineer a brand that’s machine-readable, contextually rich, and discoverable in every search modality.
Google Search Chief Liz Reid on ads, AI, and the future of search
Reid said ads are coming to AI-powered search, offering advertisers new opportunities to target more specific, high-intent queries.
Google’s Liz Reid: It isn’t AI or search; it’s AI in search
Reid believes AI is a natural extension of what search has always tried to do: organize the world’s information and make it more useful.
How multimodal discovery is redefining SEO in the AI era
Multimodal discovery blends voice, visuals, and AI insights. Learn how to evolve your SEO to meet the demands of this new search era.
The future of SEO as the future Google Search rolls out
With AI Overviews, AI Mode and Gemini becoming the future of Google Search - where does that leave SEO.
Why is Google’s AI Mode tab is always on the left
Other search options and modes dynamically move and change based on the query but AI Mode is consistently on the left.
Google AI Overviews expand to more users
Google's AI-generated answers are now available in 200+ countries and territories and in more than 40 languages.
Google launches AI Mode to all U.S. searchers with new features
Deep Search, complex analysis, data visualization and more features roll out in Google AI Mode, some in Search Labs.
Google Search traffic decline is inevitable, execs say
Google execs believe Search will lose traffic to Gemini or ChatGPT, and urged urgent Gemini monetization, according to an internal document.
Top 15 SEO stories of 2024
Google leaks and endpoints. AI Overviews. The death of beloved features. These were among the most popular and biggest SEO stories of 2024.
Case study: August 2024 Google core update and a recovery plan
Learn the SEO impact of Google's August 2024 core update, how to diagnose traffic drops and ways to recover lost visibility.
Google AI Overviews gains new citations and links, plus more
Google is also rolling out AI Overviews in United Kingdom, India, Japan, Indonesia, Mexico and Brazil and expanding Search labs features and availability.
Head of Google Search: AI mistakes won’t prevent progress
Google won't hold back AI Search features because of 'occasional problems,' according to Liz Reid.
Google explains how it is improving its AI Overviews
Google said only one in every 7 million unique queries resulted in a Google policy violation.
Google AI Overviews, clicks and traffic impact: Unraveling the mystery
What's up with the Google AI Overviews click-through rates? Let's explore some math, sleights of hand and corporate miscommunications.
New Google Search AI features to help you plan, research and learn
New features include AI Overviews, multistep reasoning capabilities, planning capabilities, AI-organized search results, and a new Google Lens ask with video feature.
Google rolls out AI Overviews in US with more countries coming soon
AI Overview link cards get a higher click through rate than normal web search results but Google won't break out click data in Search Consoles for content creators.
Google promotes Liz Reid to head of Search
Cheenu Venkatachary is also replacing Pandu Nayak as lead of search quality and ranking. Cathy Edwards is moving to the Long-term Bets team.
Google to replace perspectives filter with forums filter
The perspectives carousels, clusters and traditional web page listings will remain.
Google launches perspectives filter in mobile search results
This weekend, Google has begun rolling out the new perspectives feature to searchers.
New Google perspectives, about this image and AI-generated image labels
In addition to the new Google Search Generative Experience, Google launched a few new features in the old search engine.
The new Google Search Generative Experience: Here’s what it looks like
AI-generated answers will appear above Google's search results listings. Google will cite the websites it used to help generate the answer.
Is Google Search getting worse?
Are your search results less useful than they were years ago? Are you seeing more ads, more links to ads, and more spammy content?
Google promotes Prabhakar Raghavan to lead Search, replacing Ben Gomes
Jerry Dischler becomes the new head of Google Ads, Gomes takes over Google Education, while Google veteran Jen Fitzpatrick takes on engineering.