Topic: Local search

SearchCap: The Day In Search, August 1, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Catholic Priest Advises Engaged Couples: Don’t Use Google Maps You know it’s rough going when even the clergy can’t recommend your service. That’s what’s happening to Google Maps, which is listing […]

SearchCap: The Day In Search, July 22, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Tests Ads Within Organic Search Results? The RKGBlog blog posted a screen shot of Bing testing search ads directly in the organic results. Honestly, I almost cannot believe it – […]

21 Essential SEO Tips & Techniques

Businesses are growing more aware of the need to understand and implement at least the basics of search engine optimization (SEO). But if you read a variety of blogs and websites, you’ll quickly see that there’s a lot of uncertainty over what makes up “the basics.” Without access to high-level consulting and without a lot […]

Google Adds Business Characteristics To Maps Listings

Searchers looking for local businesses on Google Maps can now see brief, descriptive characteristics as part of the primary business listing. And they’ll be seeing the same things soon on Google.com, Places search and Google Maps for mobile, too. Google’s announcement explains that the terms come from “sources all across the web, such as reviews, […]

SMX Advanced 2011 Slide Video: The SoLoMo Revolution: Social Media, Local Search & Mobile Search Collide

The SoLoMo Revolution: Social Media, Local Search & Mobile Search Collide Presentations from SMX Advanced, June 2011 For the first time, web-enabled mobile devices like smartphones and tablets are outselling computers as people increasingly want to be online everywhere. Kleiner Perkins internet visionary Mary Meeker has deemed the next five years as the era of […]

SEO

SMX Advanced 2011: Day Two Live Blog Coverage

SMX Advanced 2011 is in the books. Here’s a roundup of the live blog coverage we found around the web from the sessions on day two (today). Advanced Keyword Research Tools — SMX Advanced, BruceClay.com Google Survivor Tips, Outspoken Media Hardcore Local SEO Tactics, Outspoken Media How the Search Alliance is Paying Off: Charts, Tips […]

SMX Advanced 2011: Day One Live Blog Coverage

The first day of SMX Advanced is in the books, and here’s a roundup of the live blog coverage we found around the web. Advanced Analytics at SMX Advanced in Seattle, community.microsoftadvertising.com Advanced PPC Analytics – Live Blogging SMX Advanced, www.click2rank.com Advanced PPC Analytics – SMX Advanced, BruceClay.com Overlooked, Underloved and Unknown Analytics – SMX […]

SearchCap: The Day In Search, April 18, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Demand Media: Panda’s Impact On eHow.com “Significantly Overstated” Demand Media says recent reports have “significant overstated” the impact of Google’s Panda update on eHow.com, its flagship website. In a brief statement […]

SEO

Yellow Pages Industry Association Changes Name To Focus On “Local Search”

After months of deliberation the Yellow Pages Association has changed its name and brand identity to the “Local Search Association.” The name change reflects the transformation of yellow pages organizations from publishers of primarily print directories to multi-platform providers of leads, calls and clicks to local businesses. The organization is also reaching out to new […]

Big Mobile Data Dive From SMX West

I moderated the three mobile sessions on mobile at SMX West earlier this month: Mobile Search Ads, Location Services: The New Local Search? and Mobile Apps. A ton of great advice, stats and data came out of these sessions; you had to be fast to get it all. For those who weren’t fast enough or […]

SearchCap: The Day In Search, March 18, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Goes Beyond Answers, Starts Guessing Release Dates Google can answer a lot of searches without needing to send you to another web site. If you’re looking for weather, sports scores […]

Google Promotes Hotpot, Places In Austin In Advance of SXSW

When the digirati descend on Austin for the SXSW interactive conference next month, Google is hoping their smartphones will brim with local listings and reviews on Places and Hotpot. To that end, the company today began a promotion to get local businesses, along with Austin visitors and residents, on board with the search giant’s local […]

SEO

Yelp: 35 Percent Of Searches Mobile Now

Yelp released some new mobile data yesterday based on usage and activity in December. The company said that its mobile apps generated calls to local businesses “every other second.” Here are some of the other data: 3.2 million unique visitors used a Yelp mobile app Every other second a consumer generated directions to a local […]

SearchCap: The Day In Search, January 24, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hot At Sphinn: Google Favoritism In Search Results, Eric Schmidt Steps Down & More The idea that Google might be favoring its own properties and content in search results was a […]

Google Places Gets Its Own iPhone App

There’s a Maps app on your iPhone, a Google Mobile app that includes access to Google Maps, and now there’s a third option for Google-based local search and discovery: a dedicated Google Places app. It’s just announced today and is already available in the iPhone’s app store. The app seems to focus more on the […]

SearchCap: The Day In Search, December 17, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Do You Hear What I Hear: Understanding Mobile Searcher Intent With 2010 holiday shopping season nearly complete, every consumer brand has really been given the ultimate mobile gift this from their […]

SearchCap: The Day In Search, December 8, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Adds New Filtering & Refinement Options To Keyword Tool The Google AdWords Blog announced a few new features recently added to the new keyword tool released in September 2009. The […]

Microsoft: 53 Percent Of Mobile Searches Have Local Intent

Get out your slides, this is a great statistic: 53 percent of mobile searches on Bing have a local intent. This was casually told to me yesterday by Microsoft’s Stefan Weitz during a briefing call about a dozen other things. I stopped him and made him repeat and confirm the number. He did. It’s from […]

Twitter Places Getting Ready To Stake Its Claim?

About five months ago Twitter launched Twitter Places to provide tweets with more “context.” Matt covered it with enthusiasm and imagined its potential: the marriage of location and real-time communication. But nothing much has really happened since that time. There have been lots of geotagged tweets but Twitter still isn’t all that useful as a […]

SearchCap: The Day In Search, October 29, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Dominates Social Networking For Product Discovery, Study Says Search engines are the number one way that consumers find out about new products, according to a new study commissioned by commerce […]

Business Photos Help Build Google Places/Maps Brand Identity

Google’s effort to bring photographers to local businesses to capture interior and exterior images now bearing fruit. The company announced that the images that its contractors have been collecting (all over the world) are now online: Starting today, the images we’ve taken as part of the pilot can be viewed on the Place pages of […]

SearchCap: The Day In Search, October 18, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Making Location More Obvious, Prominent I’m not seeing it exactly but Google has said the company is making location more “transparent” or more obvious to users so that they can […]

SearchCap: The Day In Search, September 30, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google URL Shortener Opened To The Public Just what the world needs, another URL shortener, right? Google seems to think to, and it’s making its own widely available to anyone — […]

SearchCap: The Day In Search, August 26, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yelp Unlikely To Come Back To Google Places Earlier today it was reported that Yelp’s content had been removed from Google Places — though not from Google.com results. What’s going on […]

Hunch’s Recommendation Engine Goes Local

Hunch has launched what its co-founder, Chris Dixon, calls an alpha version of a new local recommendation engine. You can access it at hunch.com/local. It’s not to be confused with Hunch’s existing Local category on the main Hunch.com site, and no one would confuse the two, anyway. The new Hunch Local is map-based (using Google […]

SearchCap: The Day In Search, August 23, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Back to School Time: A Refresher Course on Writing Great Ads In this month’s column, we’ll take a quick refresher course on what goes into writing great ads and then we’ll […]

SEO

More People Go Mobile For Local

Since the beginning of the year, many of us have predicted that mobile will be the top driving force behind local search growth in 2010. A rapidly-increasing number of smartphone users — combined with faster mobile technology, better search offerings, and higher advertiser engagement  — suggests that consumers will be more likely than ever to […]

SearchCap: The Day In Search, July 5, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Doctors Warn Against Relying Too Much On Google Chances are good that you’ve searched for health-related information via Google, Yahoo, Bing, or some of the other health-specific portals. Both Google and […]

SearchCap: The Day In Search, July 1, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Takes On Travel Sites, Courts FTC Action With ITA Acquisition Google has signed an agreement to acquire travel reservations software company ITA. The purchase price is reportedly about $700 million. […]

Twitter Places: How It Might Challenge Google’s Local Dominance

One of the big, unanswered questions in the local search space is, Who’s going to do the best job of marrying location with real-time context. Twitter is hardly the first to try, but it may have the best chance to succeed. On Monday, the company announced Twitter Places, a new feature that’s being rolled out […]

Mobile Apps: Search By Another Name

Responding to Apple CEO Steve Jobs’ declaration that on mobile devices “search hasn’t happened,” we’ve now written several times about how mobile apps of various sorts are essentially search by another name. Just to refresh your memory, here’s Jobs making that statement in April of this year: [youtube]https://www.youtube.com/watch?v=YuQWPGTBVE4&feature=player_embedded[/youtube] The specific app he references (in case […]

Video, Local & Other Vertical Search

Video, local, and other search verticals focused videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title. SMX West – March 11-13, 2013 – San Jose, CA Slides & Speaker Audio: Being National, Going Local Large national retailers and […]

SEO

Local Search Site Center’d Launches New Engine For Deals

Local search destination Center’d has launched a new site, The DealMap. Its objective is to be a comprehensive engine for local deals and coupons. Beyond a range of sources and partners, it also employs game dynamics to encourage users to identify and upload local deals they find in the “real world” that would otherwise never […]

SearchCap: The Day In Search, May 5, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Meet The New Google & Its Colorful, Useful “Search Options” Column After months of testing, Google is releasing a new look-and-feel for its search results today, a three column design that […]

SearchCap: The Day In Search, April 5, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SearchWeek: April 5, 2010 Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are […]

Google Expands Search Suggestions, Real-Time Search & Adds Refinements To Local Searches

The Google blog posted their weekly, “this week in search” announcing small but important changes released on Google search. They include expanding the search suggestions user interface internationally, adding more language support to real-time search, adding refinements to local search queries and introducing lists for bookmarks. On Google.com, Google used a boldface for search suggestions, […]

SearchCap: The Day In Search, March 10, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: comScore: Android Shows Strength As Mobile Web Usage Grows Metrics firm comScore released some new quarterly mobile data that shows strong growth for Android handsets in the US and an increase […]

SEO

SMX West 2010 Day One Coverage

The first day of SMX West 2010 is in the books, highlighted by Steve Ballmer’s appearance during a keynote conversation with Danny Sullivan. But that was hardly the only thing going on today. Here’s a recap of the SMX West coverage we’ve found; feel free to leave a comment if there’s something we missed. Google’s […]