SearchCap: The Day In Search, July 5, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Doctors Warn Against Relying Too Much On Google
Chances are good that you’ve searched for health-related information via Google, Yahoo, Bing, or some of the other health-specific portals. Both Google and Bing continue to expand the amount — and quality — of content they show in response to our health searches. But, based on a recent study, the medical industry says we should […]
- Track “Le Tour” (de France) On Bing Maps
The world of sport is still largely focused on the World Cup, now in its semi-final round. However biking enthusiasts know that the Tour de France has started and is already in its second stage.
Bing has introduced a “Map App” that provides a wealth of information about “Le Tour,” including stats and standings by stage […] - Yahoo Using Search To Help Determine News Coverage
Yahoo has been investing in news, including original content development. Consistent with its content strategy the company paid roughly $100 million for “content farm” Associated Content just a few months ago. And, according to the New York Times, Yahoo is now planning to use search and search query volume to help drive editorial coverage.
Yahoo […] - The Cost Of Multichannel Cannibalism
“Revenue sharing,” “commissioned sales,” “cost per action,” all sound like attractive, safe pricing models for marketing programs. But cannibalism can turn the economics of these “safe” programs into a disaster in a hurry.
- The Yahoo/Microsoft Search Alliance: Managing Campaigns Through The Transition
You’ve heard about the Microsoft/Yahoo search alliance, but what does it really mean for your paid search marketing campaigns? To minimize the disruption to profitable paid search programs, marketers will have to be thoughtful about campaign structure as they begin to understand the traffic and consumers from the combined search engines.
- Happy Fourth Of July From Google With Rube Goldberg Doodle
Google arguably has the most interesting logo for July 4th celebrations of all the search engines today. Google put together a Doodle that celebrated the fourth of July and at the same time, commemorates the birthday of Rube Goldberg, an artist well known for building complex devices that perform simple tasks in indirect.
I complied […]
Search News From Around The Web:
Applications & Portal Features
- Chrome Web Apps Coming Along Quite Well. Some Already Work, TechCrunch
- Google and Penguin: Bookending a Revolution, loose wire blog
- LG confirms Android tablet for Q4 2010 launch, Froyo for Optimus Z, Engadget
Business Issues
- Eric Schmidt talks about threats to Google, paywalls and the future, The Guardian
- What’s It Like to Work at Google?, Google Blogoscoped
- Yahoo’s data center in Lockport, N.Y. enters in phase two, DatacenterDynamics
Local, Maps & Mobile
- iOS vs Android? Over 1,000 Developers (Including Some Top Names) Are Having it Both Ways, AppStoreHQ Blog
- Celebrate the 4th with fireworks, BBQs, and new imagery, Google LatLong
- Google Looks to Emerging Markets for Android’s Growth, New York Times
Link Building
Paid Search & Contextual
- Google Phrase Search Trick No Longer Works, Google Operating System
- Google AdWords Monthly Keyword Volume Updates A Week After The Month, Search Engine Roundtable
Searching
- Google Shows Related Videos, Google Operating System
- When Google Doesn’t Return the Most Relevant Results, Google Operating System
SEM Industry
- Local Search Interview with Mat Siltala, www.verticalmeasures.com
SEO & SEM
- Yahoo Now Testing Bing’s Search Algorithm & Results?, Search Engine Roundtable
- AdWords Known Issue: The Ad Diagnostic Tool is Showing an Incorrect Message, AdWords Help Experts
- July 2010 Google Webmaster Report, Search Engine Roundtable
- SEO for Hyperlocal Blogs: Introduction, Hyperlocal Blogger
- Using Google’s Webmaster Tools Search Queries Report To Identify Low Hanging Fruit, SEOmoz
Social Media
- Foursquare Surpasses One Million Check-ins In A Single Day, thenextweb.com
- Twitter to Publish Shopping Deals Through @EarlyBird Account, Read/Write Web
- Twitter Is Missing Some @Replies, TechCrunch
Video, Music & Image Search
- Release Notes: processing status, share to Buzz, and more, YouTube Blog
- Good job at coding, YouTube, WebSonic.nl
- Google acknowledges YouTube hack, networkworld.com
- YouTube Hacked, Justin Bieber Videos Targeted., thenextweb.com
Web Analytics
- Google Analytics: campaign data issue being corrected, Conversion Room
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- The Inside Line On SEO – So much SEO noise, and so little time. So how does anyone make sense of it? The deluge can be overwhelming for the experienced SEO, let alone the poor beginner. If you are just starting SEO, here are the ten areas you should spend most of your time on when you're starting up.
- Tips to get a Job through Social Media – I feel sorry for not discovering that cool post earlier but I thing it is worth a Sphinn anyway. Finding the job web 2.0-style: the right way.
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