Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AMP results now showing in Google Image SearchDec 15, 2016 by Barry Schwartz AMP is now showing up in the mobile Google Image search results. Retailers testing Google Maps mobile Promoted […]
Understanding the impact of machine learning will be crucial to adjusting our search marketing strategies -- but probably not in the way you think. Columnist Dave Davies explains.
While there isn't a ship date for the bot, expect to see AI and machine learning play a greater role in paid search management.
Google recently launched sentence-compression algorithms to help surface the best answers for your questions from publisher content across the web.
At an event in Redmond, Microsoft shared its vision of the future in which Bing is at the heart of day-to-day experiences without users even realizing it.
Did Yandex's new algorithm Palekh just go head to head with Google's RankBrain?
The new product uses machine learning to automate all aspects of Shopping Campaign optimization, including bidding, retargeting lists and product matching.
Gary Illyes of Google tells us Google may use machine learning to aggregate signals together for better search quality, and with RankBrain.
We asked Google's Gary Illyes what SEOs and webmasters should think about as this year closes.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: After 4 months & 125M+ pages indexed, where are we with AMP?Oct 6, 2016 by Kristi Kellogg Contributor Kristi Kellogg recaps a session from SMX East 2016 in which Google, Condé […]
Automatically adjusts bids within a range depending on estimated likelihood of a user to convert.
Smart Bidding reporting is getting more robust, and the bid automation tool will continue to take more conversion signals into account, says Google.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Machine learning for large-scale SEM accountsJul 1, 2016 by David Fothergill Can machine learning be applied to your PPC accounts to make them more efficient? Columnist David Fothergill describes how he […]
Google's using a machine learning technology called RankBrain to help deliver its search results. Here's what's we know about it.
Last year, RankBrain was used for less than 15% of queries. Now Google's confidence has increased enough that it's used all the time.
Day one of SMX Advanced concludes with the traditional Google keynote conversation covering the biggest issues in SEO.
Think of it as Google 2.0. Google assistant is Google's search smarts put into anything, no keyboard needed & conversations welcomed.
Lately, there’s been a rumble pretty much everywhere about artificial intelligence, digital personal assistants, the Internet of Things, wearables and apps for everything. I’ve even written about what the rise of digital assistants means to search. There are some who claim that these new technologies will render search obsolete, passed over for the convenience and […]
Data-driven attribution will be among the models available for high-volume conversion types.
Search Engine Land founding editor Danny Sullivan looks at how search has changed over the two decades he's been writing about it.
Smart Goals harness aggregated conversion data from Google Analytics-enabled sites for advertisers that don't have another way to track and optimize for conversions.
A machine-learning AI is handling a large fraction of Google's search queries.
Etsy has more than 30 million items for sale from more than one million sellers globally. There are no SKUs, and most of the data is unstructured, creating a messy and massive discovery challenge for both Etsy and its users. Accordingly the company is today rolling out more sophisticated search functionality, after a month-long beta test […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Content Marketing & Promotion To Drive Quality Links: Up Close @SMX West Contributor Mark Traphagen recaps a session from SMX West 2015 on how to create link-worthy content. Bing May Remove […]
Bing will turn its predictive science smarts toward the unpredictable college basketball tournament.
SmartNews' usability has driven huge adoption under the radar.
Microsoft’s Director of Search admitted this week that Bing isn’t likely to put a significant dent in Google’s search market share. Stefan Weitz appeared Tuesday at the Web Summit conference in Ireland, where he told attendees that Bing instead wants to focus on making its search technology an important part of mobile apps and other […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Introduces Automatic Item Updates For PLAs Up to now, Google has systematically disapproved product listing ads when retailers had price or inventory variances between their product feed and the microdata […]
Earlier this month, we caught Google testing a form of knowledge graph data within the search results snippet. This feature is now officially being confirmed by Google on the Google Research Blog. Google calls these “structured snippets,” where Google will show snippets of data, relevant to the query, within the snippets of the search results. Google […]
Chinese search giant Baidu has stolen away the head of Google’s “deep learning” project, dubbed “Google Brain.” Andrew Ng is an artificial intelligence expert, Stanford professor and founder of online learning company Coursera. Google Brain is a machine learning initiative to help make computing more efficient and capable by mimicking the distributed processes of the human […]
Earlier this week, the Google Analytics team announced the release of Smart Lists, a new remarketing list type that automates list creation and management in Google Analytics. Smart Lists are primarily powered by all that anonymized conversion data that comes from the millions of Google Analytics-enabled sites opted-in to share data with the company. Smart […]
Microsoft will be introducing its Siri and Google Now/Voice competitor Cortana with Windows 8.1 in April. The new “intelligent assistant” will eventually be available cross-platform, although launching on Lumia Phones. The name Cortana comes from a character in the game Halo. It was originally thought that Cortana would look like her character in the game […]
Several years ago, Yahoo CEO Marissa Mayer, as a then Google employee, spoke about the perfect search engine that could anticipate your needs and which wouldn’t require any keywords to deliver results. We’re rapidly moving toward searchless content discovery with Siri, Google Now, IBM’s Watson, Nuance’s Nina, Expect Labs and other “intelligent assistants.” Artificial intelligence-powered intelligent assistants […]
Re/code offers some additional insight into the $400+ million acquisition of artificial intelligence (AI) startup DeepMind that was reported last week. The people at DeepMind will apparently work with the search team at Google but not exclusively: Or as search is known at Google today, the “Knowledge” group, so-called because it no longer just finds […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Use Google Keyword Research To Target The Long Tail In Local Search There’s something of a void where local business marketing is concerned. Local marketers understand they need to target keyword […]
Last night, the NY Times reported that the man primarily responsible for Microsoft’s Photosyth product, Blaise Agüera y Arcas, is joining Google. Agüera y Arcas is not simply an engineer or technician, he offers a rare combination of technical expertise, design and product vision. Agüera y Arcas joined Microsoft when his 2003 startup, Seadragon, was acquired by Microsoft Research […]
This morning, the head of Google’s webspam team Matt Cutts gave a keynote speech at Pubcon in Las Vegas. The keynote comes on the heels of a scathing day — 1 keynote from Jason Calacanis, who said that Google rules everything, that they were essentially evil. On Twitter yesterday, Matt asked if Jason wanted the […]
Will the day come that Google can successfully respond when you tell it something like, “Book me a trip to Washington, DC” — walking you through all the queries and answers needed to complete such a complex request? Will the day come when we’re using devices that only offer voice-based search? Will the day come […]
Google now lets you search your private photos and the photos your friends on Google+ share with you. All you need to do is search on Google for keywords such as [my photos] or [my photos sunset] to bring up matching photos. You can even search for your friend’s photos such as [danny’s photos sunset] or […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Adds Green Arrows To View Cache, Similar Pages & To Share Results On Google+ Google has updated how you access the cached pages, similar results and how you share search […]