Topic: Machine learning

Google Introduces Data Highlighter Tool For Structured Data Markup

Google announced on the Google Webmaster Central blog a new tool that makes it incredibly easy for site owners to markup their pages with structure data. The Data Highlighter tool. The Data Highlighter is a browser based point-and-click tool that lets authorized site owners add rich snippet / structured data markup to their web pages. […]

Yandex Launches Personalized Search Results For Eastern Europe

Russia’s leading search engine, Yandex has launched an approach to personalizing search results for users in Russia, Ukraine, Belarus and Kazakhstan, affecting 75-80% of search queries and potentially all of the search results a user sees. Yandex has been testing the approach throughout the last year and found that users click 37% more often on […]

Apple Hires A Search Geek (From Amazon) To Improve Siri

It would appear that Siri will be getting a little more searchy. As AllThingsD reported this afternoon Apple has hired William Stasior, the guy who took over at Amazon’s search engine A9 after Udi Manber left for Google. While Siri isn’t a search engine it can operate like one from a user perspective. With Stasior’s […]

SearchCap: The Day In Search, August 23, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Webmaster Tools Reports Adds Percentage Changes Bing has added percent changes, deltas, to some of the various reports within Bing Webmaster Tools. The percent changes show the difference from the […]

Google Adds 13 New Languages To Voice Search

Google announced they have added 13 new languages to Google Voice Search. The new languages include Basque, Bulgarian, Catalan, European Portuguese, Finnish, Galician, Hungarian, Icelandic, Norwegian, Romanian, Serbian, Slovak and Swedish. This brings the total tally of supported languages in Google Voice Search up to 42 languages supported. Google says that adding these 13 new […]

Behind The Scenes In Google’s Battle Against Bad Ads

When new employees join the Google ad quality team that manually reviews suspect ads, they start by studying internal documentation of policies that outline examples of ads that would be approved, and those that would be rejected. Then the employees’ skills are tested on ads that don’t run, they graduate to ads that get little […]

Walmart Buys OneRiot For WalmartLabs

Walmart is at it again with what seems an unusual purchase for the retailer. The company has just purchased social advertising company OneRiot, it’s been announced. It will become part of WalmartLabs. From the OneRiot blog post: We’re delighted to announce that OneRiot has been acquired by Walmart. The OneRiot team will now be joining […]

Clever Sense: A Mobile Search Engine That’s Like “Pandora For The Real World”

I suspect someone is going to successfully build Google’s “contextual discovery engine” before Google does. The newest company to make a run at what Marissa Mayer was talking about is Clever Sense with its new app “Alfred” (formerly called Seymour). Intended to be a demonstration of Clever Sense’s underlying data extraction and machine learning technologies, […]

SearchCap: The Day In Search, June 23, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Googleopoly: The Definitive Guide To Antitrust Investigations Against Google We’re another step closer to the US Federal Trade Commission launching an expected antitrust investigation of Google. If it does, the FTC […]

SEO

Search Technology Behind iPad Magazine “Zite”

Discovery Engine Worio has taken its search technology and reinvented itself as an iPad magazine along the lines of Flipboard. Called Zite (after Zeitgeist), the iPad app uses the same search and machine learning capabilities developed at the British Columbia-based Worio to create a personalized magazine that “gets smarter” as you use it. (CEO Ali […]

Live Blogging the Bing Search Summit

I’m in San Francisco waiting for the start of the Bing Search Summit. There are a huge number of things rolling out this morning. It will be interesting to see what they emphasize and demonstrate here at the event. I’m not the master of live blogging that Danny is but I’ll do my best to […]

Boutiques.com: A Very Different Shopping Site For Women, From Google

Earlier this week Google launched offline product inventory for Google Shopping/Product Search. And this morning the company is going live with the decidedly un-Googly Boutiques.com. On the surface Boutiques may resemble other “social shopping” sites such as Polyvore or Stylehive, among others. But the underlying technology, I’m told, is much more sophisticated than comparable female-centric […]

Gmail Priority Inbox: The Un-Spam Filter

Google this evening has launched what it calls “priority inbox” for Gmail. It uses a variety of algorithmic and machine learning techniques to automatically capture and organize “important” emails and de-emphasize other email. It’s like a spam filter in reverse: Gmail’s servers look at several types of information to identify the email that’s important to […]

PPC

Realizing Greater ROI From Onsite Behavioral Targeting

If you had the time and resources to personalize every sales pitch, every piece of marketing collateral, every special offer, how would that affect your bottom line? If your customers told you, “I don’t want that, but if you offer me this in a different color, I’ll buy three,” you would listen, right? Onsite behavioral […]

SEO

Search Engine Land’s Guide to Bing SEO

Bing accounts for 26.5% of all desktop searches in the U.S., according to Comscore (April 2021). With the recent prevalence of working from home, people are spending more time on their desktop computers, which might also mean that more people are now using Bing. If you do nothing, then you’re leaving your competitors with the […]

SearchCap: The Day In Search, December 8, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Sues To Stop Online Scams Using Its Name Google is fighting back against the get-rich-quick and work-from-home scams that use its name. The company says it’s suing to stop what […]

SearchCap: The Day In Search, November 23, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Offensive Michelle Obama Image Returns, Google Buys Ad To Explain Google is buying ads to explain why an offensive image of the First Lady is back in its index and ranking […]

Spock: People Search With A Man + Machine Approach

Last week, I wrote about the overall people search landscape, which, while not new, has been recently expanding and making full use of all that is shiny Web 2.0. Spock is the latest of these services to leverage social networks, intelligent web crawling, and community involvement. Spock launched in private beta in April, then in […]