Answer engine JustAnswer now uses bots to route questions to human experts
The use of bots to qualify questions or leads, which are then handed off to experts or reps, may be the optimal chatbot use case.
Topic: Machine learning
Google announces AdWords daily budgets can overspend by 2x, automatically
While advertisers won't be on the hook for overages, the real question is why are daily budgets still the only option?
Google test surfaces user data for publishers as part of new Insights Engine Project
Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions.
Google: First Click Free is over, being replaced by Flexible Sampling
Google is rolling out a suite of tools to help news publishers drive more subscription revenue.
SearchCap: Google back on Apple, Bing search for business & Bing ads with LinkedIn
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple switches back to Google search results for iOS & MacSep 25, 2017 by Barry Schwartz After serving Bing web search results in iOS and Mac for a few years, Apple […]
Report: The future of paid-search marketing is machine learning and AI
Machine learning-optimized campaigns saw 71 percent better conversion rates and lower CPCs than those not using it.
SearchCap: AdWords extensions for call-only ads, SEO 101 & Bing Ads updates
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 3 AdWords extensions now eligible for call-only ads Sep 21, 2017 by Greg Finn Account-level extensions will be eligible to display automatically with the ad type. 3 behavioral stats for retailers […]
Google AdWords’ automated ad suggestions test is getting a reboot
The new ads beta takes into account advertiser feedback on the earlier Ads Added by AdWords test.
AdWords ad rotation settings to get trimmed: Optimize or don’t
The machine learning-powered ad rotation setting comes front and center.
Yandex upgrades search algorithm to better understand user searches
Yandex updates their version of RankBrain from Palekh to Korolyov, which is now able to analyze the full page of content versus just the headline.
AdWords app-install campaigns to sunset as Universal App Campaigns take over
Google says Universal App Campaigns are now delivering 50% of app downloads across its network.
Google adds 30 languages to voice search & makes it possible to use emojis with voice typing
Included among the new languages are Swahili and Amharic, two of the most popular African languages.
YouTube using Redirect Method technology to fight terrorist video content in search results
The new technology will surface playlists with content that aims to disprove extremist video propaganda attached to certain search terms.
The biggest trends & changes in PPC so far in 2017
From new products to ads updates to targeting changes, here's a look at the paid search changes that mattered most.
SearchCap: Canada censors Google, Voice search SEO & more on the EU antitrust
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Canada’s Supreme Court orders Google to de-index site globally, opening door to censorshipJun 28, 2017 by Greg Sterling Decision is dangerous to free speech and the free flow of online information. […]
Spotted in AdWords: Check a box and automatically create a headline test
A new option serves up an easy ad-testing scenario.
Watch the SMX Advanced keynote: Google’s Jerry Dischler talks current, future SEM trends
We discussed audience, AMP, attribution and much more with Google's head of search ads.
Google adds Maximize Conversions automated bid strategy in AdWords
The newest Smart Bidding option aims to increase conversion volume and will spend a campaign's daily budget in pursuit of that goal.
Google Attribution: What search marketers need to know
The new attribution solution announced last week offers more insights and functionality than currently available in AdWords or Analytics.
Google confirms “Google for Jobs” job search rolling out in coming weeks
After weeks of testing, Google has finally confirmed at Google I/O they are rolling out a job search feature.
Google announces Google Lens, an AI-powered visual search tool
At today's Google I/O 2017 conference keynote, Google introduces a new visual search tool coming to Google Assistant and Google Photos.
SearchCap: Google AdWords ad rank, quality score data & SEO strategies
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google is rolling out changes to AdWords Ad Rank thresholds: What you need to knowMay 15, 2017 by Ginny Marvin Bids can carry more weight in Ad Rank thresholds based on […]
AI at the core. Humans at the helm.
Any marketer will tell you that applying AI to Marketing is a hot trend right now and has the potential to disrupt the industry. Just last week, Oracle announced that it is delivering artificial intelligence across its customer experience cloud. Oracle’s announcement follows a long line of press releases from major marketing clouds such as […]
Google shortcuts use personalization and rich content to build next-gen local discovery tool
Machine learning-driven results entirely bypass the traditional search box.
Google sets machine learning loose on new ‘Smart’ display campaigns
Automation takes over essentially every aspect of this new campaign format.
How to cut through cross-channel noise using intent-driven personalization
In the world of digital marketing, the ever-increasing number of consumer devices and competing messages is making it harder than ever to connect with your target audience. With consumer attention spans at an all-time low, how can you ensure that your campaigns, bids and budgets are reaching the right people for maximum ROI? Personalization can […]
Patent 1 of 2: How Google learns to influence and control users
Columnist Dave Davies does a deep dive into a recently granted Google patent that describes how your data and context could be used to influence your future actions.
Watch this retail space: 2017 retail prediction
Google has dominated consumer search for nearly 20 years. While this dominance continues today, there is one area of search where it is losing share rapidly: retail product search. Historically, it’s been one of Google’s biggest moneymakers, with retail search accounting for at least 25 percent of total search revenues. A recent study by BloomReach indicates […]
Google says it has reduced fake Google Maps listings by 70% since 2015
Company cites machine learning and new business verification techniques as main reasons for the decline.
SMX West keynote: Google talks about ranking, more in Google Assistant
Google's Jason Douglas shares what marketers and developers need to know about Actions on Google.
Google to further dilute exact match in AdWords; will ignore word order & function words
Not just for plurals anymore, close variants will extend to include word ordering and function words in inexact match keywords.
Google launches new effort to flag upsetting or offensive content in search
Using data from human "quality raters," Google hopes to teach its algorithms how to better spot offensive and often factually incorrect information.
SearchCap: AMP expands, Flickr similar search & Google AdWords conversions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Flickr’s new ‘similarity search’ feature makes it easier to find visually similar photosMar 7, 2017 by Amy Gesenhues Flickr says its new search option uses advanced technology to surface similar photos […]
Machine learning is marketing’s future
When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain experience or a degree to use? This was once the way technology worked; only a select few had access. But innovation has a funny way of changing things. What might seem out of reach today can […]
SearchCap: AdWords ad label, Google site search & local guidelines
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google’s green outlined ‘Ad’ label replacing solid green versionFeb 22, 2017 by Ginny Marvin The new label for search text ads is now rolling out globally. Updated Google My Business […]
SearchCap: Google Image search change, WSJ first click free & new Google ad extensions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: No more free ride: Wall Street Journal pulls content out of Google’s “First Click Free” programFeb 16, 2017 by Danny Sullivan WSJ move might cause other publishers to remove content from […]
Yandex reports 22% YoY increase in revenue for Q4 2016
Russia's largest search engine generated $364.7 million for the last quarter of 2016, and averaged 55.4% share of the country's search market.
Bing rejected 130M ads in 2016, including 17M tech support scam ads
Advertisers attempting Phishing attacks and pushing counterfeit goods continued to try to evade detection.
SearchCap: Google new AdWords interface, ads by AdWords & IF functions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New AdWords interface alpha is rolling out to more advertisersJan 31, 2017 by Ginny Marvin As Google continues to build out the new UI, more advertisers are getting access. Google launches […]
Google launches Ads Added by AdWords pilot: What we know so far
In the new test, ads based on existing ad and landing page content are added to ad groups by Google.