SearchCap: The Day In Search, August 23, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Bing Webmaster Tools Reports Adds Percentage Changes
Bing has added percent changes, deltas, to some of the various reports within Bing Webmaster Tools. The percent changes show the difference from the period selected to the same time period before that. So if you selected the past 30-days, Bing will show the percent change from the previous 30-day period. This applies for Clicks […]
- Best Practices To Get The Most Out Of Google Shopping
As you should know by now, Google recently announced that it was combining its free Google Product Search listings and Product Listing Ads (PLA) to Google Shopping, where all listings would be shown in an auction based process akin to PPC. This is a significant change for retailers as it means that a significant percent […]
- 3 Ways Time Can Warp Your View
The time delay between marketing exposure and marketing success creates tremendous opportunity for consternation for all paid search managers, but particularly for enterprise programs. Let’s look at three ways that time can distort one’s perspective, and consider a solution that can be helpful. In most paid search reporting platforms, the default setting (often the only […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Instagram Traffic Up 38 Percent In July, Tumblr Surpasses MySpace [ComScore]
- Facebook’s New iOS App Represents Company’s New ‘Mobile-First’ Focus
- Microsoft Adopts Softer, More Colorful New Logo
- The In-Location Alliance Wants To Take LBS Targeting Inside
- Will Google’s New “Red Team” Keep It Out Of The Privacy Danger Zone?
- How Google Went From Search Engine To Content Destination
- Pre-Approved Custom URLs Now Rolling Out On Google+
- Yelp: iPhones Offer Greater Location Accuracy Than Androids
- Making An App: Go Lean And Mean
- FTC Okays Facebook’s Instagram Purchase; What’s Next?
- “Sponsored Results” Officially Launches For Facebook Search
Search News From Around The Web:
Applications & Portal Features
- Improved search in Gmail now available in 47 additional…, Gmail – Google+
Local, Maps & Mobile
- Do Top Google Local Rankings Equal High Sales For Small Business?, salesjumpstart.net
Link Building
- An Additional Benefit Of SEO Link Building, Search Marketing Standard
- How to handle link removal requests when it’s really for reputation management, Jennifer Slegg
- Making A Case for Contentless Link Building, pointblankseo.com
- Visualize your Site’s Link Graph with NodeXL, State of Search
Searching
- Better table search through Machine Learning and Knowledge, Official Google Research Blog
SEM Industry
- Interview with DuckDuckGo founder Gabriel Weinberg, TechSpot Reviews
SEO & SEM
- Matt Cutts Reveals Google’s Updated SEO Copywriting Strategy, HighRankings Forums
- SEO Evangelist Diaries: Fostering Collaboration in Your Organization, BruceClay.com
- 5 Conversion Tactics for Increasing Revenue that Help Your SEO, internetmarketingninjas.com
- 6 Major SEO Mistakes to Avoid, Daily SEO Tip
- Beginners Onsite SEO: How To Get Your Site Noticed By Google – Podcast Episode #176, Site Visibility
- Do Improved Social Signals Cause Improved Rankings?, SEOmoz
- Editorial Exceptions Preview: Manage Disapprovals More Easily in adCenter, adCenter Blog
- Getting Started with SEO & Small Business Blogs, Small Business SEM
- Google Cold Calling AdWords Advertisers To Sell AdWords Express, Search Engine Roundtable
- PPC accounts for just 6% of total search clicks [infographic], Econsultancy
- The Beginners Guide to using the Command Line for SEO, distilled
- Two Tips to Make the Most of Google’s SERP Changes, PPC Hero
- Yelp Ranking Factors, LocalVisibilitySystem.com
Social Media
- How Big Is Facebook’s Data? 2.5 Billion Pieces Of Content And 500+ Terabytes Ingested Every Day, TechCrunch
- Bing Four areas of search and social focus, Bing Webmaster Center blog
- Black Widow, Dustin Curtis
- Is Google+ turning us into spammers?, SEO Copywriting
- The Twitter Hit List, BuzzFeed Mobile
Web Analytics
- Automate Google Analytics Reporting using Google Apps Script, Google Analytics Blog
Explore more on
Editorial disclosure
Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
About the author
