Digital PR for SEO: Backlinks, authority, and rankings
Discover how digital PR boosts your SEO by earning high-quality backlinks, increasing brand visibility, and building authority.
Topic: Marks & Spencer
Google expands Demand Gen ad tools ahead of Video Action Campaigns sunset
Google's Demand Gen will soon get new channel controls, creative enhancements, and retail-specific features.
Microsoft Advertising Network for retail launches in the US
The network has been designed to help start generating retail media revenue faster.
This day in search marketing history: March 24
Google’s top 3 search ranking factors, plus: Google Maps blocks abusive business profile edits, Google penalties and more.
Microsoft search, LinkedIn revenue growth remains slower than a year ago
Cloud helped the company beat expectations with overall revenues of $33.1 billion in the first fiscal quarter of 2020.
Check Out Who’s Speaking At MarTech Europe: Register By 31 July To Get The Lowest Rates
Power up your marketing strategies and operations by attending MarTech Europe: The Marketing Tech Conference. Taking place 20–21 October in London, MarTech is a vendor-neutral forum to exchange ideas with and learn from your fellow marketing technologists and digital innovators. MarTech’s agenda is composed of 20 sessions focused on marketing technology topics that go above […]
SearchCap: The Day In Search, May 22, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: DoubleClick Search Tools To Migrate To Enhanced Campaigns Now Out Of Beta The custom toolset Google designed to help DoubleClick search users migrate to enhanced campaigns has come out of beta. […]
Interflora Wins Five-Year Battle Over Google AdWords Trademark Infringement
The High Court of England and Wales ended a five year legal battle between Marks & Spencer and Interflora yesterday. The court ruled in favor of flower delivery network Interflora, concluding that retailer Marks & Spencer breached trademark infringement laws by bidding on the keyword “Interflora” in its Google AdWords campaigns. In the European Union, Google allows […]
Google Streamlines AdWords Rules On Using Trademark Keywords
Google has announced an update to its AdWords trademark policy that streamlines the rules on using third-party trademark keywords in campaigns. With the update, Google now has a consistent global policy that allows advertisers to bid on competitor third-party trademark keywords. The update states: “Starting on 23 April 2013, keywords that were restricted as a result […]
SearchCap: The Day In Search, September 23, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Dear Bing & Yahoo: Pushing Deck Chairs Around Isn’t A Good Plan I swear, it’s like watching the Titanic having run into that iceberg, as Bing and Yahoo try to figure […]
In Interflora Case, EU OKs Bidding On Trademarks With Some Restrictions
The European Union’s Court of Justice has ruled in the long-running Interflora case against Marks & Spencer, which involves bidding on trademarked terms, and the decision is no clear victory for either party. Instead, it OKs trademark bidding so long as the resulting ad offers an alternative to the mark holder’s service and doesn’t cause […]
SearchCap: The Day In Search, March 24, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Yahoo Search Direct Alphabet: Where Every Letter Starts With Yahoo And you thought Google favored its own properties? Check this out: In Yahoo’s new Search Direct feature, 21 of the […]
European Advocate General Finds Against Trademark Bidding in Interflora Case
The European Advocate General is recommending that the Court of Justice of the European Union rule against retailer Marks & Spencer for bidding on the trademarked terms of Interflora, the flower delivery network company. If the Court of Justice acts on the findings, it could effectively spell the end of bidding on competitors’ trademarks in […]
SearchCap: The Day In Search, October 21, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why Google Can’t Count Results Properly It’s a long-standing complaint of mine with Google. You can do a search, then repeat the same search and “subtract” a word from your original […]