SearchCap: The Day In Search, September 23, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Dear Bing & Yahoo: Pushing Deck Chairs Around Isn’t A Good Plan I swear, it’s like watching the Titanic having run into that iceberg, as Bing and Yahoo try to figure […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Dear Bing & Yahoo: Pushing Deck Chairs Around Isn’t A Good Plan
I swear, it’s like watching the Titanic having run into that iceberg, as Bing and Yahoo try to figure out what to do with their sinking ships of search. Except that the Titanic was big, and Bing and Yahoo are like small — and they haven’t run into an iceberg. They’re being run over by […]
- Social Media Analytics: 4 Tools You May Have Been Missing
If you’re not using these tools to measure social media, you’re getting it wrong. These tools enable you to measure social media properly, in a way that will lead to building stronger relationships, getting more traffic and converting more. What Social Media Analytics Includes … And Excludes The purpose of social media is to interact […]
- Search In Pics: SMX Sign At Javits, Blekko Is Sorry & No Crying In SEO
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Via Matt McGee, There’s No Crying in SEO T-Shirt: Google Pittsburgh’s Red Brick Wall: SMX At […]
- How To Use Day Parting In Google Analytics To Optimize Your Budget
All too often, there are still companies who set their daily budget on their Adwords campaigns that is not sufficient in comparison to the available search volume. This will cause lost impression share. If your campaigns are performing according to the KPIs you have set, the budget should not be a factor. With the day […]
- Bing Makes Bid To Become Top Deals Destination
When Bing launched deals several months ago its partner was deal aggregator The Dealmap, which was subsequently acquired by Google. That forced Microsoft to turn elsewhere for deals and today, as a result, we’re seeing the launch of a new deals experience on mobile and the PC that pulls in content from a wide range […]
- Bing Adds Video Home Page To Welcome Fall Season
On Bing.com today you will find a nice smooth HTML5 enabled video background theme for the first day of fall. The video is of the Grand Teton National Park over a period of time, speed up, obviously. Here is a video screen cast of the Bing home page: We know Bing has been testing HTML5 […]
- In Interflora Case, EU OKs Bidding On Trademarks With Some Restrictions
The European Union’s Court of Justice has ruled in the long-running Interflora case against Marks & Spencer, which involves bidding on trademarked terms, and the decision is no clear victory for either party. Instead, it OKs trademark bidding so long as the resulting ad offers an alternative to the mark holder’s service and doesn’t cause […]
- Google Overhauls Product Search, Plans To Close Boutiques.com
Google’s new Product Search home page is very un-Googley. Dare I say that it actually looks … stylish? It’s dominated by an oversized image area that changes through a series of five different products. There are short text descriptions for each on the left of the images, and then a couple rows of featured products […]
Search News From Around The Web:
Applications & Portal Features
- Google News Stock Finance Link Bug & Top Stories Issues, Search Engine Roundtable
Business Issues
- Google Rolls Out The White Carpet For Reporters At Fox News/YouTube Debate, 2012.talkingpointsmemo.com
- Responses to Senate Hearing Witness Claims, Facts About Google and Competition
Paid Search & Contextual
- Edit and schedule saved reports in the new interface, Inside AdSense
- Google AdSense Payments On Hold Alert Bug, Search Engine Roundtable
SEM Industry
- Video: Live Q&A SEO Events, Bing Adaptive Search, AdWords Leads & Bing Video Home Page, Search Engine Roundtable
SEO & SEM
- Post-Panda Duplicate Content Detection and Attribution: Google at Its Best, Irishwonder’s Black Hat SEO Blog
- 5 Important Ways to Not Fail in SEO, Search Engine People
- An SEO Checklist for New Sites – Whiteboard Friday, SEOmoz
- Anchor Text Guide – How to Get the Most Out of Your Links, Search Engine People
- Crushing Barriers to Launching an SEO Firm — Part 1: Opportunity, Search Engine Journal
- How Thinking Like Honeybees Helps SEO, Karl Ribas
- How to Sustain & Stay Motivated: SEO Edition, outspokenmedia.com
- Search Engine Optimization:How To Boost Domain Authority, Bill Hartzer
- What PPC Practitioners Should Know about Robots.txt Files, Certified Knowledge
Social Media
- B&H Photo Shows How To Convert Customers Into Fans & Followers, Small Business SEM
- Who’s Using Tumblr?, eMarketer
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- Google News Ranking Factors 2011 – How do you get to the top of Google News? The first edition of the Google News Ranking Factors can point you in the right direction.
- Nine Ways to be a Competitive SEO – Some great tips on a different way of thinking to show that your SEO strategies are up there with the best of them!
- Google’s Definition of Relevance in PPC? Clicks. – Displayed Quality Score, like toolbar PageRank, has a seemingly endless capacity to bamboozle. It’s time to give it a rest, at least in the general marketing industry dialogue.
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