Meta expands live shopping ads and virtual card checkout to drive more purchases
Meta's new shopping features aim to reduce purchase friction and help advertisers convert product discovery moments into sales.
Topic: Mastercard
5 competitive gates hidden inside ‘rank and display’
The annotation, recruitment, grounding, display, and won gates determine which content AI engines trust and recommend. Here’s how it works.
How connected TV advertising drives search demand
CTV combines reach, precision, and measurable impact – turning streaming ads into a powerful driver of branded search and conversions.
What is YMYL? Google’s high-stakes content category
YMYL content affects lives and finances—so Google holds it to higher standards. Learn what qualifies as YMYL and how to meet E-E-A-T expectations.
This day in search marketing history: February 18
Yahoo stops using Google search, plus: Core Web Vitals, RSAs become default, Google Shopping Campaigns For PLAs and more.
The top five digital marketing courses in the U.S.
Even a savvy marketer needs to choose the perfect program to fit their needs
Amazon and Visa come to a truce over fee increases
After months of feuding, Amazon will continue to accept Visa credit cards at its websites and stores.
Amazon will stop accepting Visa payments in the UK starting in January
The e-commerce platform cites the change “as a result of Visa’s continued high cost of payments.”
The 8 best digital marketing courses in the US
Take advantage of remote learning opportunities with these recommended courses.
SearchCap: Google’s deal with Mastercard not ‘deceptive’, small business SEO & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How small businesses can see big results with foundational SEO Aug 31, 2018 by Marcus Miller Where can you put 20% effort for 80% SEO return? Contributor Marcus Miller outlines SEO […]
Opinion: Google’s store sales measurement data deal with Mastercard not ‘deceptive’
Bloomberg report zeroes-in on lack of consumer disclosure by the credit card issuer.
Conductor will help WeWork offer ‘holistic’ proposition to enterprise customers
It will now be able to manage customers' physical and digital presence.
SearchCap: An AdWords UI wishlist, Earth Day Google doodles & an IAB report
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Improve internal linking for SEO: Calculate Internal PageRank Apr 22, 2016 by Paul Shapiro Columnist Paul Shapiro shares his method for determining what pages on your site might be seen as […]
SearchCap: The Day In Search, February 18, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search Engines More Trusted Than Social Media For News & Information [Study] When it comes to getting general news and information, consumers worldwide put as much trust in search engines as […]
Google Works To Prevent Illegal Download Sites From Having A Credit Source
The Telegraph reports Google is leading an effort to prevent illegal download sites from having a source of credit to be able to buy ads online. Google is in talks specifically with Visa, Mastercard and PayPal to prevent these types of companies from using credit cards or PayPal accounts. This would help prevent these types […]
Google Partners To Offer AdWords-Specific Credit Card
At a time when small businesses may have trouble getting access to credit, Google is partnering with banks in the U.S. and U.K. to offer credit cards that can only be used to buy AdWords advertising. The company has been piloting the AdWords Business Credit program since July in the U.S. and says 1400 small […]
SearchCap: The Day In Search, October 25, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: US Government Makes Most Content Removal Requests To Google So Far in 2011 The US government sent Google 5,950 content removal requests in the first half of 2011, more than triple […]
Google Wallet Now Live, But In Very Limited Availability
As expected, Google has formally announced the first rollout of Google Wallet — the company’s first official entry into the growing mobile payments space. But Wallet is only taking a baby step today. Google says the app is only being made available to Sprint Nexus S 4G phones, and users will be able to pay […]
With Google Wallet Mobile Payments Era Is Finally Here
For more than a decade people have prophesied the end of cash and credit cards. And for the past two years the drumbeat around mobile payments has grown steadily louder with the adoption of smartphones. Now numerous companies are jockeying to participate in what expected to be a huge market that will eventually generate billions […]
Live Blogging The Google Wallet Launch Press Conference
Google’s Commerce VP Stephanie Tilenius took the stage this morning in New York to announce what everyone was expecting: Google Wallet. She said that Google wants to create “tomorrow’s best shopping experience” and “bring online and offline together” through an open payments platform. Google aspires to bring offers, payments and loyalty together at the point […]
Google Joins Forces With MasterCard On NFC To Test The Future Of Digital Marketing, Analytics
Google’s Gingerbread (Android 2.3) offers near field communication (NFC) support, which can be used for both “contactless payments” and marketing purposes. People tend to think about and discuss NFC in the context of “mobile wallets” and payments exclusively but there’s a great deal more it can do. For example, Google has been testing NFC-based marketing […]
Interview With Hampus Jakobbson Part II: Plugging Into The Grid
In part one of my interview with Hampus Jakobbson, TAT Co-Founder and now Strategic Alliances EMEA at Research in Motion, we talked about user experiences designed for Digital Natives and Digital Immigrants. As we continued to chat, we went into some fascinating territory that is literally right out of science fiction. TAT (short for The […]
Here’s What’s Different About Being Small
Last week’s Small is Beautiful column asked, “What’s So Different About Being Small?” The answer? Time. Money. Knowledge. Those are the three biggest challenges a small business must overcome to achieve search marketing success, and the three things that make small business search marketing unique. Many small businesses have one or two of those, but […]