4 new creator tools for Facebook and Instagram
Creators can make NFTs, receive gifts, and build a public presence through their personal accounts.
Topic: Meta
Meta earns MRC accreditation for content-level brand safety on Facebook
Meta says they have made significant progress and investments into brand safety and suitability controls.
Meta Q3 earnings: ad revenue declined 4%, but monthly users showing promise
Overall revenue for the company also decreased 4% YoY, but one area showing growth was new daily active users, up 2%.
Uber ads are coming, and they’re already raising privacy concerns
In what they call "journey ads," Uber is planning to start rolling out ads to its riders based on their travel history and their geographic locations.
Meta to sell Giphy, by order of UK competition watchdog
There is no word on when the sale will take effect, but Meta has agreed to sell the library in its entirety.
Meta rolls out Branded Content on Reels
Creators that comply with Meta's partner monetization policies will have access to create Branded Content in organic Reels.
Meta implements ad restrictions in US for social issues, elections, and politics
The restriction period was also implemented in 2020 for the week leading up to General Election Day.
Facebook has rolled out a new Pages experience
Facebook pages are here to stay. Businesses should take advantage of all they have to offer by making the most out of the new layout experience.
TikTok releases Photo Mode and 7 new editing tools
The new editing and photo tools give creators more freedom over the content they post. But the updates aren't quite original.
Facebook Ad Policies have been renamed to Meta Ad Standards
No new policies will be added, nor will the enforcement of the current policies be changed.
4 new Instagram ad surfaces and tools
New ad features and tools could be a good thing for advertisers and brands, but users could grow tired of constant promotions.
5 new updates to Meta call ads
Brands and advertisers who use Meta for lead generation will have new ways to engage with the customers looking for their product or service.
Facebook introduces Collaborative Ads for local delivery
Brands can use Collaborative Ads to reach high-intent shoppers while driving traffic and sales to their retail partners site, app or store.
Instagram is testing a “Gifts” monetization feature for creators
The new creator monetization tool could replace Meta's $1 Billion creator fund that's set to end this year.
New Apple ad spots are coming by the end of the year
App developers were notified of the new inventory plans and encouraged to purchase ads, ahead of the actual release date.
New Microsoft feature lets you run ads on Google, Facebook, Instagram
Managing multiple ad platforms can be overwhelming for advertisers, but Microsoft plans on changing that with its new Multi-platform feature.
Microsoft launched 5 new ad products and updates
Debuting 34 new markets, additional import tools, and a Performance Max beta are just a few of Microsoft's September product announcements.
Apple is expanding ads on iPhone and iPad
When Apple stopped third-party app tracking, they weren't doing it to protect users' privacy. They had something bigger in mind.
Using lookalike audiences to reverse the marketing funnel and generate quality leads
Lookalike audiences aren't dead yet. Even with iOS14 changes, the right seed list can help drive interest, engagement, and conversions.
The Facebook live shopping feature is going away
Live shopping allowed brands to connect with buyers, but Facebook thinks there's more value in short-form videos and is shifting it's focus to Reels.
New Instagram videos under 15 minutes will automatically become Reels
Instagram is pushing Reels by launching new tools to make creating and editing videos easier.
Facebook Home tab to show more content recommendations
Facebook posts from friends, pages, groups will live in Feeds. Home will become a discovery engine, fueled by engagement and context.
New searchable Instagram map gives visibility to local businesses
Instagram making it easier for users to discover restaurants, cafes, hotels and other local businesses.
Instagram announces payments in chat
Sellers can send payment requests through the IG chat feature, allowing both parties to communicate and track orders.
Instagram Subscriptions test adds 3 new features
The new features are now available to thousands of creators and will give them the ability to provide exclusive content to paid subscribers.
Netflix, Microsoft partner for ad supported subscription plan
The partnership was announced today as part of Netflix's strategy to drive revenue and offer a lower-cost streaming tier.
Facebook testing new sidebar, channels for groups
The new features aim to make it easier for users to find and participate in group discussions, events, and experiences.
Meta unveils new policy to fight fake reviews
Those that violate Meta's Community Feedback Policy could lose access to all of Meta's products or features temporarily or permanently.
HUD settlement changes the way Meta delivers housing ads
Meta's responsible AI means advertisers will have a tougher time targeting certain interests and demographics for housing ads.
Meta introducing new monetization tools for creators on Facebook and Instagram
Competing for creators' attention, Meta is rolling out additional tools and updates allowing for further monetization on its platforms.
Apple’s ad business may reach $6 billion by 2025
Early projections by analysts put the tech giant "in a good place to take advantage of the booming mobile advertising market."
Google releases several Ads Manager updates
The updates cover new features and updates around reporting, network settings, and inventory.
LinkedIn announces Business Manager
LinkedIn's new centralized platform should make managing multiple assets easier for large enterprises and agencies.
Meta rumored to develop ‘Basic Ads’ in response to recent privacy changes
The Basic ads may work for brand advertisers but not so well for any companies that need granular targeting and lead generation.
The top five digital marketing courses in the U.S.
Even a savvy marketer needs to choose the perfect program to fit their needs
Spotify, Meta update political ad offerings for 2022 election cycle
New inventory and updated location targeting should help political advertisers during the 2022 U.S. midterm elections.
Marketers report Meta bug turning off Facebook ads
Make suer you check your accounts ASAP, since many said their best-performing ads were affected.
U.S. search ad revenue grew 33% to $78 billion last year
Digital ad revenue experienced tremendous growth in 2021, according to the IAB. Search continues to be the leading format.
Facebook confirms ‘massive ranking failure’
A bug allowed Facebook posts with nudity, violence, Russian propaganda to appear in users' news feeds.
Facebook warns publishers to avoid ‘watchbait’ tactics
These tactics will result in fewer recommendations, less views and limited ranking. Learn how to avoid what Facebook considers watchbait.