4 B2B paid media strategies to stay ahead of the curve
Discover four paid media initiatives driving great results for B2B brands today and how you can put them to work in your campaigns.
Topic: Meta
New update to Meta Ads location targeting
Meta quietly rolled out the change without making any announcements.
Meta’s ad revenue up 4% in Q1
Daily users increase 4% too.
A catastrophic Meta bug caused overspending, higher-than-average CPA’s
A major outage took advertisers by surprise on Sunday with ad spends and CPA's reaching 4x or more.
Amazon layoffs hit its advertising unit
The layoffs are part of the previously announced job cuts that are expected to affect 9,000 employees.
Advertisers slow to return to Twitter despite Musk’s claims
“An emailed request for comment to Twitter, which no longer has a communications team, returned an automated reply with a poop emoji.”
Meta will debut its generative AI this year
Meta announced in February that it would establish a new organization to develop generative AI, but this is the first time it has indicated a timeline for commercialization.
Microsoft’s vision for a prosperous content ecosystem in a generative AI world
Microsoft may share revenue and provide enhanced links to participants in its Start program.
Meta introduces AI-powered brand suitability controls and third-party verification for feeds
Meta is the first social platform to have its metrics evaluated by a third party.
This day in search marketing history: March 23
March 2022 product reviews update launches, plus: PPC salaries, Google Panda 3.4, Yahoo Search Direct and more.
PPC is a tough game – you have to accept it
Understanding how diminishing returns apply to paid search will help you set better expectations when assessing your PPC performance.
Meta rolls out paid verification
For $12-$15 a month you can get a blue check on Facebook and Instagram
Why Facebook advertisers should test Performance Max
With more levers to ensure brand safety and profitable ad spend, it's a great time for DTC brands to test Performance Max. Here's how.
Meta pauses bonus payouts to Reels creators
The move could present a valuable opportunity for advertisers to build brand awareness through short-form video content and sponsored partnerships with creators.
This day in search marketing history: March 4
Sheryl Sandberg leaves Google for Facebook, plus: new GA4 homepage, Wikipedia turns PPC into SEM, goodbye Scroogled and more.
Meta is bringing the blue verification badge to Facebook and Instagram
Previously the blue checkmark was reserved for public figures such as lawmakers, actors, musicians, sports athletes and journalists.
What is short-form content? Your guide to when and how to use it
Learn why, when and how to use short-form content in your brand's marketing strategy, plus what to focus on when creating it.
Ads for cannabis are now allowed on Twitter
Twitter stated in a blog post that they have "high expectations" for the impact that this change will have on the cannabis industry.
Instagram is ending its live shopping feature in March
The app will shift its focus to ads instead.
Meta aims to increase transparency in ad targeting for Facebook and Instagram users
You can now access Ads Preferences from additional pages in the “Why am I seeing this ad?” tool.
Google search, network, and YouTube revenue all fell in Q4 2022
Google's Q4 earnings report showed a decline in ad revenue, missing analysts' expectations, due to challenges in the digital advertising market.
Meta blames weak advertising demand, rivals for Q4 2022 revenue decline
Rivals such as TikTok and continuing effects from App Tracking Transparency attributed to last quarter's decline.
What is PPC – Pay-Per-Click marketing?
This helpful guide will walk you through how PPC marketing works, why it's important, popular ad platforms, types of PPC ads and more.
Brands’ guide to effective mobile game advertising
Brands can leverage the convenience, availability, and popularity of mobile games to reach millions of people on their devices.
Moving on from search engine optimization to search optimization
Our search campaigns should focus on overall visibility on the web rather than only giving importance to traditional search engine results.
Businesses, users, experts defend big tech against algorithm lawsuits
The outcome of a Supreme Court case could have significant implications for how internet companies operate, content curation and free speech.
Alphabet to lay off 12,000 roles across various product areas, levels, functions, and regions
For the first time in the company's 25 year history, Google parent Alphabet has announced a mass layoff.
Meta introduces new ad targeting limits for teens
The changes are the latest effort to build in some after-the-fact privacy protections for Meta’s youngest users.
TikTok, Facebook and beyond: Driving ROAS outside of Google and Microsoft
Turning to some of the newer social media and advertising platforms can help brands activate more full-funnel digital strategies.
Microsoft, BigCommerce team up to launch new marketplace Ads and Listings
The new collaboration allows BigCommerce merchants to reach millions of potential new customers across the Microsoft Advertising Network.
Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow
For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
EU rules that Meta’s ad practices are illegal
The European Union's ruling could change the face of Facebook and Instagram's ad business.
TikTok adds 5 new ways to enforce safety for teen users
Some of the policies were launched last year but have been improved with additional features to increase efficacy.
This day in search marketing history: January 3
Why Google penalized Google Chrome, plus: DuckDuckGo launches Donttrack.us, Google challengers, Google newspaper ads and more.
PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
Facebook: A content marketing guide
Here's how to create a Facebook content plan that meshes well with your brand's overarching content marketing strategy.
What it takes to be a subject matter expert in search marketing
Having subject matter expertise is valuable for digital marketers. Learn tips for navigating and growing your career as an SME.
Yahoo now has a 25% stake in Taboola
Taboola revenues are reportedly declining, which they attribute partly to weakness in the digital advertising market.
Microsoft is planning to double the size of its ad business to $20 billion
Microsoft's ad business is growing but still faces steep competition from TikTok, Amazon, and Apple.
New Meta privacy updates for teens
New Facebook and Instagram teen users will automatically be opted in, while current users will need to manually select the settings.