Meta AI adds Google Search results
Meta AI will point users to web search results of Google or Microsoft Bing for queries that require the most up-to-date answers.
Topic: Meta
Meta could launch Threads ads this year
Brands and marketers might be able to buy ads on the text-based platform Threads sooner than expected.
Advanced Google Ads tracking for local service companies
Effectively measure the marketing impact of your Google Ads campaigns for local service clients with these enhanced tracking methods.
Meta advertisers claim sales are down and costs are up due to glitchy automated system
Advertisers claim that ongoing issues with Meta's algorithm are significantly impacting campaign performance across its platforms.
B2B audience targeting: Meta Ads as an alternative to LinkedIn
Reach your ideal B2B customers on Meta Ads for a fraction of the cost of LinkedIn with these ad creative and audience targeting strategies.
PPC Survey: AI a top priority but causing concern, trust in Google Ads down
A new survey gives us a detailed look at what PPC experts are most worried about and how they feel about different platforms and features.
Facebook launches enhanced full-screen video player with key upgrades
The platform's updated video player, which draws comparisons to TikTok, will initially be released exclusively in the U.S. and Canada.
7 must-know marketing attribution definitions to avoid getting gamed
Understand the real definitions of common attribution models and metrics to gain clarity on your marketing performance
Meta announces major audience targeting and insights update
Meta has rolled out new tools to help marketers target high-value consumers and understand their audiences better.
Advertisers sue Meta for allegedly inflating ad viewership in $7 billion lawsuit
The advertisers claim they were unfairly charged inflated premiums to serve ads on Facebook and Instagram.
Amazon ordered to publicly share details of ads it serves in the EU
The retail giant is being forced to publish an ads library after losing a legal challenge in the Court of Justice of the EU.
Exploring Meridian, Google’s new open-source marketing mix model
Dive into Meridian’s capabilities, limitations and how it compares to Meta's Robyn in the evolving MMM landscape.
Google under investigation for uncompetitive practices by EU
The tech giant could face large fines and be required to sell off some of its business divisions if found to be in violation of the DMA.
How to benchmark PPC competitors: The definitive guide
Benchmark PPC competitors across ad networks like Google and Meta and identify top channels, creatives and landing page experiences.
Meta advertising: 5 best practices for 2024
Maximize your Meta advertising ROI by adopting AI tools like Advantage+ audiences, creative enhancements and placement optimization.
Meta will sunset CrowdTangle in August
Advertisers and publishers will need to seek alternative platforms as CrowdTangle will no longer be available after August 14.
Meta announces major updates to Advantage+ and Shopping Ads
The updates aim to help marketers create ads that make consumers feel more confident about making a purchase.
Apple testing new tool for optimizing App Store ads
The new tool has been compared to Google's Performance Max and Meta's Advantage+.
Brands unknowingly wasting ad dollars on Made for Advertising sites, claims report
An Adalytics study found that ads are being placed on MFA sites through programmatic and non-programmatic channels.
5 biggest challenges for PPC marketers in 2024
Get insights into the major hurdles PPC marketers will confront this year, from evolving audience targeting to changing tracking requirements.
Improve your return on ad spend with first-party data
Learn how to optimize advertising performance with privacy-safe, real-time event forwarding.
Facebook, Instagram and Threads down in ‘global outage’
Meta's team of engineers is working to resolve the issue that is causing major disruptions to ad creation and management.
How to reach new audiences with multi-platform search advertising
Expand your paid search strategy across TikTok, Pinterest, YouTube, Reddit and Instagram to reach more customers and build your pipeline.
Instagram expands Creator Marketplace to help brands find creators for ads
The feature will be introduced to eight new markets in the coming weeks.
Google will issue advertisers credit refunds after overcharging error
The glitch impacted campaigns that ran within Display and Video 360 from July through to December last year.
Meta apologizes after ad error causes campaigns to overspend by ‘thousands’
Full refunds aren't guaranteed for affected advertisers, but you can take steps to improve your chances.
Meta advertisers can avoid 30% Apple service charge for boosted posts
Small businesses looking to promote content on Facebook and Instagram can now do so without being subject to the new Apple fees.
6 areas to address before increasing B2B paid media investment
Before investing in paid media, B2B brands should optimize these foundational elements for better campaign ROI.
Snap revenue rises 5%, after change in ad strategy
Snap shifted its advertising strategy to focus on direct response ads last year, resulting in lower sales during the first half of 2023.
3 ways search marketers can prepare for the big cookie crumble
These initiatives will help you optimize targeting, refine media mix, and improve performance reporting without third-party cookie tracking.
Meta’s ad revenue jump 24% in Q4, exceeding expectations
Meta's ad revenue surged to $38.7 billion in the last quarter of 2024, contributing to a total revenue of $40.1 billion.
Meta enhances non-click video ad conversions insights
Meta's new Engaged-view attribution setting measures conversions occurring within one day of a video ad view.
Meta expands automated audience targeting options in latest AI push
Meta's Advantage detailed targeting is now available for all campaign objectives after the phasing out of ad targeting categories.
Meta adds Brand Rights Protection to combat trademark, counterfeit, copyright infringement
The additional capabilities are designed to help brands prevent scams, improve trust, and report intellectual property infringement.
Meta steps up data privacy measures in Europe amid targeted ad concerns
Facebook and Instagram users will soon start receiving notifications prompting them to make choices regarding the sharing of their data.
Every Facebook user is monitored by thousands of brands for targeted ads
New research claims that as many as 7,000 companies monitor individual Facebook users' online activities.
Paid media success in 2024: A handy checklist
These items will help you refresh your PPC outlook, run valuable tests, examine ad settings, and find impactful growth opportunities.
Lawsuit: Meta placed ads next to content sexualizing minors
Meta has allegedly been "duping" corporate clients like Walmart by allowing ads to run alongside "clearly illegal" content.
Building a winning Facebook and Instagram strategy for 2024
These seven-step frameworks can help you create effective lead generation and ecommerce strategies on Meta platforms.
Facebook rolls out ‘Link History’ for all users – and uses data for targeted ads
Although users have the choice to opt-out, the feature is turned on by default.